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~subject:"Brand management"
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Brand management
Consumer behaviour
82
Konsumentenverhalten
82
Relationship marketing
36
Beziehungsmarketing
35
Markenführung
30
Brand image
22
Markenimage
22
Internet marketing
18
Online-Marketing
18
Social Web
18
Social web
18
Brand
13
Markenartikel
13
Corporate Social Responsibility
10
Corporate social responsibility
10
Dienstleistungsqualität
10
Service quality
10
Customer satisfaction
9
Einzelhandel
9
Emotion
9
Kundenzufriedenheit
9
Online retailing
9
Online-Handel
9
Retail trade
9
Bibliometrics
8
Bibliometrie
8
Advertising effects
7
Confidence
7
Nachhaltige Entwicklung
7
Sustainable development
7
Vertrauen
7
Werbewirkung
7
E-commerce
6
Firm performance
6
Influencer marketing
6
Meta-analysis
6
Mobile Anwendung
6
Mobile application
6
Sustainability
6
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English
30
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Kumar, Vikas
2
Oliveira, Marta Olivia Rovedder de
2
Phau, Ian
2
Akasreku, Frank
1
Amenuvor, Fortune Edem
1
Bapat, Dhananjay
1
Chandrasekar, Kalpana
1
Dahiya, Richa
1
Dhanda, Komal
1
Dobre, Costinel
1
Eid, Riyad
1
Esfidani, Mohammad Rahim
1
Eugene Cheng-xi Aw
1
Fernando, Angeline Gautami
1
Ferreira, Mário B.
1
García-Madariaga, Jesús
1
Griffith, Denni Arli
1
Guang, Tian
1
Gupta, Narain
1
Hamdy, Ahmed
1
Heldt, Rodrigo
1
Hollebeek, Linda D.
1
Huang, Li-Shia
1
Huang, Wan-Ju
1
Irigaray, Hélio Arthur Reis
1
Jebarajakirthy, Charles
1
Jerez, Miguel
1
Jiang, Zihao
1
Kaushal, Vikrant
1
Klepek, Martin
1
Kumar, Ramesh J.
1
Kumar, Sushant
1
Kvíčala, Daniel
1
Le Quynh Hoa
1
Li, Bin
1
Lim, Chi Lo
1
Lima, Vitor
1
Lin, Hsiao-Yun
1
Luce, Fernando Bins
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Maior, Cecilia Souto
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Marketing intelligence & planning
30
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ECONIS (ZBW)
30
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The impact of financial performance and corporate reputation on customer purchases : the role of stakeholders and brand value in the automotive sector
Sánchez-Iglesias, Nuria
;
García-Madariaga, Jesús
; …
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 23-39
Persistent link: https://www.econbiz.de/10014469191
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2
Does destination gender matter for destination brand attachment and brand love? : the moderating role of destination involvement
Hamdy, Ahmed
;
Zhang, Jian
;
Eid, Riyad
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 120-148
Persistent link: https://www.econbiz.de/10014469243
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3
Chinese cultural element in brand logo and purchase intention
Shi, Jiarong
;
Jiang, Zihao
- In:
Marketing intelligence & planning
41
(
2023
)
2
,
pp. 171-185
Persistent link: https://www.econbiz.de/10014253345
Saved in:
4
Creating brand love for payment apps through emotions
Kumar, Sushant
;
Prashar, Sanjeev
;
Shah, Arunima
- In:
Marketing intelligence & planning
41
(
2023
)
3
,
pp. 279-292
Persistent link: https://www.econbiz.de/10014312975
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5
Post-purchase behaviour triggers in branded mobile shopping apps
Dobre, Costinel
;
Milovan, Anca-Maria
;
Preda, Gheorghe
; …
- In:
Marketing intelligence & planning
41
(
2023
)
3
,
pp. 344-359
Persistent link: https://www.econbiz.de/10014313004
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6
Brand equity and company performance : evidence from a quasi-experiment in an emerging market
Oliveira, Marta Olivia Rovedder de
;
Sonza, Igor Bernardi
; …
- In:
Marketing intelligence & planning
41
(
2023
)
4
,
pp. 393-408
Persistent link: https://www.econbiz.de/10014313027
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7
Brand equity chain and brand equity measurement approaches
Oliveira, Marta Olivia Rovedder de
;
Heldt, Rodrigo
; …
- In:
Marketing intelligence & planning
41
(
2023
)
4
,
pp. 442-456
Persistent link: https://www.econbiz.de/10014313031
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8
Synthesis of forty years of brand crisis literature
Chandrasekar, Kalpana
;
Rehman, Varisha
- In:
Marketing intelligence & planning
41
(
2023
)
5
,
pp. 525-543
Persistent link: https://www.econbiz.de/10014313056
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9
The role of brand self-congruence, brand love and brand attachment on brand advocacy : a serial mediation model
Shimul, Anwar Sadat
;
Phau, Ian
- In:
Marketing intelligence & planning
41
(
2023
)
5
,
pp. 649-666
Persistent link: https://www.econbiz.de/10014313079
Saved in:
10
Minimizing the negative impact of brand deletion
Temprano-García, Víctor
;
Rodríguez-Escudero, Ana Isabel
- In:
Marketing intelligence & planning
41
(
2023
)
6
,
pp. 690-706
Persistent link: https://www.econbiz.de/10014332138
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