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~subject:"Brand management"
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Brand management
Consumer behaviour
58
Konsumentenverhalten
57
Markenführung
44
Brand image
37
Markenimage
35
Beziehungsmarketing
25
Relationship marketing
25
Corporate reputation
19
Firmenimage
18
Customer satisfaction
17
Kundenzufriedenheit
15
Marketing management
15
Vietnam
15
Marketingmanagement
14
Viet Nam
14
Brand
13
Markenartikel
13
Social Web
12
Social web
12
Einzelhandel
11
China
10
Innovation
10
Marketing
10
Online-Marketing
10
Retail trade
10
Taiwan
10
Emerging economies
9
Internet marketing
9
Schwellenländer
9
Advertising effects
8
Confidence
8
Higher education institution
8
Hochschule
8
Public relations
8
Vertrauen
8
Werbewirkung
8
Öffentlichkeitsarbeit
8
Corporate Social Responsibility
7
Corporate social responsibility
7
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Undetermined
33
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1
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Article
41
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3
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41
Aufsatz in Zeitschrift
41
Aufsatz im Buch
2
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2
Collection of articles of several authors
2
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Case study
1
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Language
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English
44
Author
All
Bang, Nguyen
38
Melewar, T. C.
24
Bang Nguyen Viet
6
Sharifah Faridah Syed Alwi
6
Japutra, Arnold
5
Chen, Junsong
3
Hemsley-Brown, Jane
3
Navare, Jyoti
3
Simkin, Lyndon
3
Yu, Xiaoyu
3
Al-Hajla, Ali Homaid
2
Chen, Cheng-Hao Steve
2
Ekinci, Yuksel
2
Han, Sung Ho
2
Jayawardhena, Chanaka
2
Keni, Keni
2
Roy, Sanjit
2
Sujchaphong, Narissara
2
Tuan Nguyen Anh
2
Wu, Meng-Shan
2
Ali, Sulaiman Muhammad
1
Bose, Sunny
1
Cardinale, Sylvia
1
Chen, Chen-Chu Matilda
1
Chen, Cheng-Hao
1
Choudhury, Musfiq Mannan
1
Dang Huu Phuc
1
Dennis, Charles
1
Duma, Fabio
1
Ezlika Ghazali
1
Foroudi, Mohammad Mahdi
1
Foroudi, Pantea
1
Gupta, Suraksha
1
Hallier Willi, Christine
1
Harrigan, Paul
1
Hoa Pham
1
Hope, Megan
1
Ismail, Ahmed Rageh
1
Khian Sin Ong
1
Lee, Timothy J.
1
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Published in...
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Asia-Pacific journal of business administration
4
International studies of management and organization
4
Journal of business research : JBR
4
The marketing review
4
Journal of promotion management : innovations in planning and applied research
2
Journal of strategic marketing
2
Marketing intelligence & planning
2
The journal of brand management : an international journal
2
Analyzing the cultural diversity of consumers in the global marketplace
1
Business ethics quarterly : the journal of the Society for Business Ethics
1
Business strategy and the environment
1
European journal of marketing : EJM
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of contemporary hospitality management
1
International journal of hospitality management
1
International journal of internet marketing and advertising : IJIMA
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of fashion marketing and management
1
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
1
Journal of global marketing
1
Journal of marketing for higher education
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of vacation marketing : an international journal
1
Technological forecasting & social change : an international journal
1
The Routledge companion to contemporary brand management
1
The international journal of bank marketing : IJBM
1
The journal of asset management
1
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ECONIS (ZBW)
44
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44
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1
Towards sustainable development : coupling green marketing strategies and consumer perceptions in addressing greenwashing
Ur Rahman, Saleem
;
Bang Nguyen Viet
- In:
Business strategy and the environment
32
(
2023
)
4
,
pp. 2420-2433
Persistent link: https://www.econbiz.de/10014328946
Saved in:
2
The impact of green marketing mix elements on green customer based brand equity in an emerging market
Bang Nguyen Viet
- In:
Asia-Pacific journal of business administration
15
(
2023
)
1
,
pp. 96-116
Persistent link: https://www.econbiz.de/10013537562
Saved in:
3
How can CSR in demarketing trigger brand advocacy and mindful consumption? : mediating roles of perceived corporate hypocrisy and brand credibility
Hoa Pham
;
Dang Huu Phuc
;
Bang Nguyen Viet
- In:
Journal of fashion marketing and management
27
(
2023
)
5
,
pp. 851-869
Persistent link: https://www.econbiz.de/10014430517
Saved in:
4
A study on the influence of eco-labels and green advertising on green brand equity in emerging market
Bang Nguyen Viet
- In:
Journal of promotion management : innovations in …
29
(
2023
)
2
,
pp. 205-227
Persistent link: https://www.econbiz.de/10013483031
Saved in:
5
Green marketing functions : the drivers of brand equity creation in Vietnam
Bang Nguyen Viet
;
Tuan Nguyen Anh
- In:
Journal of promotion management : innovations in …
28
(
2022
)
7
,
pp. 1055-1076
Persistent link: https://www.econbiz.de/10013357214
Saved in:
6
The role of selected marketing mix elements in consumer based brand equity creation : milk industry in Vietnam
Bang Nguyen Viet
;
Tuan Nguyen Anh
- In:
Journal of food products marketing : innovations in …
27
(
2021
)
2
,
pp. 72-88
Persistent link: https://www.econbiz.de/10012514018
Saved in:
7
Fly me to the moon : from corporate branding orientation to retailer preference and business performance
Foroudi, Pantea
;
Foroudi, Mohammad Mahdi
;
Palazzo, Maria
; …
- In:
International journal of contemporary hospitality management
34
(
2022
)
1
,
pp. 78-112
Persistent link: https://www.econbiz.de/10012798182
Saved in:
8
Measuring customer based place brand equity (CBPBE) from a public diplomacy perspective : evidence from West Bengal
Bose, Sunny
;
Roy, Sanjit
;
Sharifah Faridah Syed Alwi
; …
- In:
Journal of business research : JBR
116
(
2020
),
pp. 734-744
Persistent link: https://www.econbiz.de/10012257676
Saved in:
9
A framework of brand-centred training and development activities, transformational leadership and employee brand support in higher education
Narissara Sujchaphong
;
Bang, Nguyen
;
Melewar, T. C.
; …
- In:
The journal of asset management
27
(
2020
)
2
,
pp. 143-159
Persistent link: https://www.econbiz.de/10012298759
Saved in:
10
Understanding new religion-compliant product adoption (NRCPA) in Islamic markets
Al-Hajla, Ali Homaid
;
Bang, Nguyen
;
Melewar, T. C.
; …
- In:
Journal of global marketing
32
(
2019
)
4
,
pp. 288-302
Persistent link: https://www.econbiz.de/10012201038
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