//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Brand management"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: person:"Hanssens, Dominique M."
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Brand management
Marketing
22
Theorie
18
Theory
18
Marketing management
17
Marketingmanagement
17
Marketing theory
13
Marketingtheorie
13
Zeitreihenanalyse
13
Marktforschung
12
Time series analysis
12
USA
12
United States
12
Market research
10
Advertising effects
9
Werbewirkung
9
Advertising
8
Werbung
8
Markenführung
7
Firm value
6
Computer-assisted marketing
5
Estimation theory
5
IT-gestütztes Marketing
5
Schätztheorie
5
Unternehmenswert
5
Beziehungsmarketing
4
Capital income
4
Consumer behaviour
4
Customer value
4
Internet marketing
4
Kapitaleinkommen
4
Konsumentenverhalten
4
Kundenwert
4
Lieferantenmanagement
4
Online-Marketing
4
Relationship marketing
4
Supplier relationship management
4
marketing mix
4
Ökonometrisches Modell
4
Automotive industry
3
more ...
less ...
Online availability
All
Undetermined
4
Free
1
Type of publication
All
Article
7
Type of publication (narrower categories)
All
Article in journal
6
Aufsatz in Zeitschrift
6
Aufsatz im Buch
1
Book section
1
Language
All
English
7
Author
All
Hanssens, Dominique M.
7
Lehmann, Donald R.
2
Bharadwaj, Neeraj
1
DeSarbo, Wayne
1
Dekimpe, Marnik G.
1
Ding, Yu
1
Fischer, Marc
1
Gupta, Sunil
1
Hauser, John R.
1
Jedidi, Kamel
1
Lynch, John G.
1
Rao, Ramesh K.
1
Schmitt, Bernd
1
Sezen, Burcu
1
Shin, Hyun
1
Srinivasan, Shuba
1
more ...
less ...
Published in...
All
Journal of advertising research
1
Journal of marketing analytics : JMA
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Marketing letters : a journal of research in marketing
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
The Sage handbook of advertising
1
The journal of asset management
1
more ...
less ...
Source
All
ECONIS (ZBW)
7
Showing
1
-
7
of
7
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Financial returns to corporate brand extensions : does typicality matter?
Sezen, Burcu
;
Hanssens, Dominique M.
- In:
Journal of marketing analytics : JMA
11
(
2023
)
3
,
pp. 287-296
Persistent link: https://www.econbiz.de/10014374831
Saved in:
2
The impact of advertising on a company’s stock price : conditions for positive, neutral, negative, and reverse effects
Srinivasan, Shuba
;
Hanssens, Dominique M.
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 120-134
Persistent link: https://www.econbiz.de/10014576982
Saved in:
3
Corporate brand value and cash holdings
Bharadwaj, Neeraj
;
Hanssens, Dominique M.
;
Rao, Ramesh K.
- In:
The journal of asset management
27
(
2020
)
4
,
pp. 408-420
Persistent link: https://www.econbiz.de/10012298809
Saved in:
4
The past, present, and future of measurement and methods in marketing analysis
Ding, Yu
;
DeSarbo, Wayne
;
Hanssens, Dominique M.
; …
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
2/3
,
pp. 175-186
Persistent link: https://www.econbiz.de/10012301438
Saved in:
5
Brand performance volatility from marketing spending
Fischer, Marc
;
Shin, Hyun
;
Hanssens, Dominique M.
- In:
Management science : journal of the Institute for …
62
(
2016
)
1
,
pp. 197-215
Persistent link: https://www.econbiz.de/10011432951
Saved in:
6
Introduction to theory and practice in marketing conference special section of marketing science
Gupta, Sunil
;
Hanssens, Dominique M.
;
Hauser, John R.
; …
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
1
,
pp. 1-5
Persistent link: https://www.econbiz.de/10010337978
Saved in:
7
Advertising response models
Dekimpe, Marnik G.
;
Hanssens, Dominique M.
- In:
The Sage handbook of advertising
,
(pp. 247-263)
.
2007
Persistent link: https://www.econbiz.de/10003570486
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->