//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Brand management"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"B-to-B-Marketing"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Brand management
B-to-B-Marketing
3,472
Business-to-business marketing
3,469
Lieferantenmanagement
1,569
Supplier relationship management
1,569
Relationship marketing
774
Beziehungsmarketing
772
Business-to-Business-Marketing
579
Marketingmanagement
461
Marketing management
448
Electronic Commerce
434
E-commerce
380
Deutschland
358
Germany
349
Theory
334
Theorie
332
Verkauf
286
Selling
278
Markenführung
273
Salespeople
265
Verkaufspersonal
265
Marketing
236
Consumer behaviour
209
Konsumentenverhalten
209
Business network
192
Unternehmensnetzwerk
192
Social Web
187
Social web
187
Online-Marketing
171
B2B
170
Value creation
167
Betriebliche Wertschöpfung
166
Customer satisfaction
162
Kundenzufriedenheit
162
Bundling strategy
160
Leistungsbündel
160
Internet marketing
159
Customer value
148
Kundenwert
148
Innovation
143
more ...
less ...
Online availability
All
Undetermined
112
Free
20
Type of publication
All
Article
202
Book / Working Paper
71
Type of publication (narrower categories)
All
Article in journal
158
Aufsatz in Zeitschrift
158
Aufsatz im Buch
45
Book section
45
Hochschulschrift
27
Thesis
23
Graue Literatur
9
Non-commercial literature
9
Case study
8
Fallstudie
8
Arbeitspapier
4
Aufsatzsammlung
4
Working Paper
4
Collection of articles of several authors
3
Sammelwerk
3
Guidebook
2
Ratgeber
2
Conference paper
1
Handbook
1
Handbuch
1
Konferenzbeitrag
1
Konferenzschrift
1
Reprint
1
more ...
less ...
Language
All
English
191
German
82
Author
All
Baumgarth, Carsten
8
Christodoulides, George
6
Binckebanck, Lars
5
Burmann, Christoph
4
Homburg, Christian
4
Keller, Kevin Lane
4
Pförtsch, Waldemar A.
4
Sarkar, Soumya
4
Zablah, Alex R.
4
Brown, Brian
3
Brown, Brian P.
3
Donthu, Naveen
3
Kotler, Philip
3
Krause, Juliane
3
Nyadzayo, Munyaradzi W.
3
O'Cass, Aron
3
Richter, Markus
3
Schmitt, Jens
3
Schultheiss, Björn
3
Singh, Jaywant
3
Ahlert, Martin
2
Anees-ur-Rehman, Muhammad
2
Bauer, Hans H.
2
Bausback, Nadine
2
Bellenger, Danny
2
Belz, Christian
2
Beverland, Michael B.
2
Biedenbach, Galina
2
Brock, Christian
2
Casidy, Riza
2
Cassia, Fabio
2
Dash, Satyabhusan
2
De Chernatony, Leslie
2
Donnevert, Tobias
2
Douven, Salima S.
2
Ermer, Beatrice
2
Ewing, Michael
2
Geigenmüller, Anja
2
Gey, Thomas
2
Henseler, Jörg
2
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
3
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
American Marketing Association
1
Institut für Markt- und Distributionsforschung <Köln>
1
Verlag Dr. Kovač
1
Published in...
All
Industrial marketing management : the international journal for industrial and high-tech firms
64
The journal of business & industrial marketing
17
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
11
Journal of business research : JBR
11
SpringerLink / Bücher
11
Innovatives Markenmanagement
6
Journal of business-to-business marketing
5
The journal of product & brand management
5
Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of strategic marketing
4
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
3
Gabler Edition Wissenschaft
3
Gabler Edition Wissenschaft / Strategie, Marketing und Informationsmanagement
3
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
3
Aufbruch : Ingredient Branding schafft Werte
2
Corporate reputation review : an international journal
2
European journal of marketing : EJM
2
Innovative Markenführung und -implementierung
2
Journal of marketing theory and practice
2
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
2
Kommunikation und Krise : wie Entscheider die Wirklichkeit definieren
2
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
2
Marketing intelligence & planning
2
Research
2
Springer eBook Collection / Business and Economics
2
Strategie, Marketing und Informationsmanagement
2
The journal of brand management : an international journal
2
The marketing review
2
Aktuelle Marketing- und Management-Trends : das Beste aus Theorie und Praxis
1
Applied Marketing Science / Angewandte Marketingforschung
1
Brand management ; Vol. 4
1
Brand management in emerging markets : theories and practice
1
Business-to-business brand management : theory, research and executive case study exercises
1
Business-to-business marketing management : strategies, cases and solutions
1
Businesses
1
Central European business review : CEBR
1
Cogent business & management
1
DUV / Wirtschaftswissenschaft
1
Economic research
1
more ...
less ...
Source
All
ECONIS (ZBW)
273
Showing
211
-
220
of
273
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
211
Relevanz der neuen Werbeformen für die B-to-B-Markenkommunikation
Stendel, Alexander
- In:
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
,
(pp. 561-574)
.
2010
Persistent link: https://www.econbiz.de/10003910026
Saved in:
212
Dialog-Marketing im Kontext der B-to-B-Markenführung
Kreutzer, Ralf T.
- In:
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
,
(pp. 575-611)
.
2010
Persistent link: https://www.econbiz.de/10003910038
Saved in:
213
Integration als Garant erfolgreicher Markenkommunikation : eine empirische Untersuchung im B-to-B-Markt
Bauer, Hans H.
;
Donnevert, Tobias
;
Wetzel, Hauke
; …
- In:
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
,
(pp. 613-634)
.
2010
Persistent link: https://www.econbiz.de/10003910049
Saved in:
214
Aufbau starker B-to-B-Marken : ein Leitfaden
Keller, Kevin Lane
- In:
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
,
(pp. 733-748)
.
2010
Persistent link: https://www.econbiz.de/10003910072
Saved in:
215
The relative importance of brands in modified rebuy purchase situations
Zablah, Alex R.
;
Brown, Brian P.
;
Donthu, Naveen
- In:
International journal of research in marketing : IJRM ; …
27
(
2010
)
3
,
pp. 248-260
Persistent link: https://www.econbiz.de/10008664489
Saved in:
216
Integration von Marketing und Verkauf im B-to-B-Geschäft durch Interaktive Markenführung
Binckebanck, Lars
- In:
Jahrbuch Marketing ... : Trendthemen und Tendenzen
(
2010/11
),
pp. 237-252
Persistent link: https://www.econbiz.de/10003950167
Saved in:
217
"Living the brand" : brand orientation in the business-to-business sector
Baumgarth, Carsten
- In:
European journal of marketing : EJM
44
(
2010
)
5
,
pp. 653-671
Persistent link: https://www.econbiz.de/10003990989
Saved in:
218
Von Robotern und Emotionen
Homburg, Christian
;
Schmitt, Jens
- In:
Harvard-Business-Manager : das Wissen der Besten
32
(
2010
)
9
,
pp. 6-9
Persistent link: https://www.econbiz.de/10008648312
Saved in:
219
Leveraging brand equity in business-to-business mergers and acquisitions
Lambkin, Mary C.
;
Muzellec, Laurent
- In:
Industrial marketing management : the international …
39
(
2010
)
8
,
pp. 1234-1239
Persistent link: https://www.econbiz.de/10008807160
Saved in:
220
From strategy to tactics : building, implementing, and managing brand equity in business markets
Lindgreen, Adam
;
Beverland, Michael B.
;
Farrelly, Francis
- In:
Industrial marketing management : the international …
39
(
2010
)
8
,
pp. 1223-1225
Persistent link: https://www.econbiz.de/10008807167
Saved in:
First
Prev
18
19
20
21
22
23
24
25
26
27
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->