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~subject:"Brand management"
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Search: subject:"cross-channel"
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Brand management
Multichannel strategy
337
Multikanalvertrieb
337
Einzelhandel
179
Retail trade
178
Online-Handel
146
Online retailing
145
Beziehungsmarketing
137
Relationship marketing
137
Consumer behaviour
117
Konsumentenverhalten
117
Distribution channel
113
Vertriebsweg
113
Electronic Commerce
61
Deutschland
51
E-commerce
51
Germany
50
Mehrgleisiger Vertrieb
41
Lieferkette
35
Supply chain
35
Internet marketing
33
Omnichannel retailing
33
Online-Marketing
33
Customer satisfaction
28
Kundenzufriedenheit
28
Omnichannel
28
Dienstleistungsqualität
26
Marketing management
26
Marketingmanagement
26
Service quality
26
Digitalisierung
24
Customer analysis
22
Kundenanalyse
22
USA
22
United States
22
Digitization
20
Markenführung
16
Theorie
15
Theory
15
Cross-channel
14
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English
12
German
4
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Elias, Carola Anna
2
Gizycki, Vittoria von
2
Weindel, Julia Katharina
2
Azemi, Yllka
1
Both, Alina
1
Chiu, Hung-Chang
1
Chrysochou, Polymeros
1
Chung, Kyunghwa
1
Frasquet Deltoro, Marta
1
Hill, Shawndra
1
Holtzhausen, Sabrina
1
Hsieh, Yi-Ching
1
Kallevig, Annette
1
Karjaluoto, Heikki
1
Kim, Minjeong
1
Kuo, Chia-Yu
1
Liu, Jia
1
Liu, Minghao
1
Liu, Ting
1
Massi, Marta
1
Miquel-Romero, Maria-Jose
1
Mollá Descals, Alejandro
1
Nolte, Ado
1
Oh, Kyung Wha
1
Ozuem, Wilson
1
Piancatelli, Chiara
1
Rieck, Daniel
1
Steinmann, Sascha
1
Swoboda, Bernhard
1
Tyrväinen, Olli
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2
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
1
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
1
Handel und Internationales Marketing / Retailing and International Marketing
1
Handel und Internationales Marketing Retailing and International Marketing
1
International journal of retail and distribution management
1
Jahrbuch Marketing ... : Trendthemen und Tendenzen
1
Journal of customer behaviour
1
Journal of retailing and consumer services
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Passauer Schriften zur Kommunikationswissenschaft : PSK
1
Psychology & marketing
1
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1
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1
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The journal of brand management : an international journal
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ECONIS (ZBW)
16
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1
Authentic omnichannel : providing consumers with a seamless brand experience through authenticity
Massi, Marta
;
Piancatelli, Chiara
;
Vocino, Andrea
- In:
Psychology & marketing
40
(
2023
)
7
,
pp. 1280-1298
Persistent link: https://www.econbiz.de/10014291894
Saved in:
2
Does
cross-channel
consistency always create brand loyalty in omni-channel retailing?
Liu, Ting
;
Liu, Minghao
- In:
International journal of retail and distribution management
52
(
2024
)
1
,
pp. 125-145
Persistent link: https://www.econbiz.de/10014484231
Saved in:
3
The distributed creative brand image : integrating digital influencer collaboration into omnichannel marketing communication
Kallevig, Annette
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 249-270)
.
2024
Persistent link: https://www.econbiz.de/10014529112
Saved in:
4
Omnichannel customer journeys : fragments of a never-ending story?
Both, Alina
;
Steinmann, Sascha
;
Chrysochou, Polymeros
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 31-38)
.
2022
Persistent link: https://www.econbiz.de/10013281203
Saved in:
5
Cross-channel
integration and customer experience in omnichannel retail services
Chung, Kyunghwa
;
Oh, Kyung Wha
;
Kim, Minjeong
- In:
Service science
14
(
2022
)
4
,
pp. 307-317
Persistent link: https://www.econbiz.de/10014293775
Saved in:
6
How to retain customers in omnichannel retailing : considering the roles of brand experience and purchase behavior
Yin, Chin-Ching
;
Chiu, Hung-Chang
;
Hsieh, Yi-Ching
; …
- In:
Journal of retailing and consumer services
69
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013401638
Saved in:
7
Frontiers : moment marketing : measuring dynamics in
cross-Channel
ad effectiveness
Liu, Jia
;
Hill, Shawndra
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
1
,
pp. 13-22
Persistent link: https://www.econbiz.de/10012493300
Saved in:
8
Omnichannel retailer brand experience : conceptualisation and proposal of a comprehensive scale
Frasquet Deltoro, Marta
;
Mollá Descals, Alejandro
; …
- In:
The journal of brand management : an international journal
28
(
2021
)
4
,
pp. 388-401
Persistent link: https://www.econbiz.de/10012550324
Saved in:
9
Omnichannel experience : towards successful channel integration in retail
Tyrväinen, Olli
;
Karjaluoto, Heikki
- In:
Journal of customer behaviour
18
(
2019
)
1
,
pp. 17-34
Persistent link: https://www.econbiz.de/10012257442
Saved in:
10
Omnichannel Branding : Digitalisierung als Basis erlebnis- und beziehungsorientierter Markenführung
Gizycki, Vittoria von
(
ed.
);
Elias, Carola Anna
(
ed.
)
-
2018
Persistent link: https://www.econbiz.de/10011867146
Saved in:
1
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