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~subject:"Brand management"
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Search: subject:"motivations"
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Brand management
Motivation
290
motivations
200
Motivations
185
Konsumentenverhalten
160
Consumer behaviour
159
Holiday behaviour
106
Urlaubsverhalten
106
Tourism
92
Tourismus
91
Leistungsmotivation
68
Work motivation
67
Entrepreneurship
65
Entrepreneurship approach
62
Business start-up
52
Unternehmensgründung
52
Entrepreneurs
37
Tourism industry
37
Tourismuswirtschaft
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37
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35
Tourismusmarketing
34
Social Web
33
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33
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30
Brand image
29
Markenimage
29
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28
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28
Beziehungsmarketing
27
Corporate Social Responsibility
24
Corporate social responsibility
24
Online retailing
24
Online-Handel
24
intrinsic motivations
24
Ehrenamtliche Arbeit
22
Experiment
22
Voluntary work
22
Customer satisfaction
21
Altruismus
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Aiello, Gaetano
1
Ameen, Nisreen
1
Austin, Manila
1
Bang, Juyoung
1
Beatty, Tina
1
Bento, Marisa
1
Bilro, Ricardo Godinho
1
Birgelen, Marcel van
1
Block, Lauren
1
Cabras, Ignazio
1
Cano Guervos, R. A.
1
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1
Chica Olmo, J.
1
Coates, Nick
1
Danson, Mike
1
Dasmi, Costanza
1
Dey, Bidit
1
Dimitrovski, Darko
1
Dodoo, Naa Amponsah
1
Faheem Uddin Syed
1
Frías Jamilena, D. M.
1
Gaganpreet Singh
1
Galloway, Laura
1
Gertner, Rosane K.
1
Gugenishvili, Ilia
1
Hatton, Corey
1
Horváth, Csilla
1
Ind, Nicholas
1
Jennings, Michael
1
João, Freire
1
Kim, Hyung-Jun
1
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Electronic commerce research
1
European journal of marketing : EJM
1
International journal of leisure and tourism marketing : IJLTM
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of global fashion marketing : JGfM
1
Journal of international trade & commerce
1
Journal of marketing communications
1
Journal of promotion management : JPM
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of retailing and consumer services
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Services marketing quarterly
1
The international journal of entrepreneurship and innovation
1
The journal of asset management
1
The journal of brand management : an international journal
1
Tourism review : the official journal of the AIEST
1
Young consumers : insight and ideas for responsible marketers
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ECONIS (ZBW)
17
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1
Enhancing brand equity in branded apps : a hedonic and utilitarian motivation ́s perspective
Tran, Trang
;
Gugenishvili, Ilia
;
Muldrow, Adrienne F.
- In:
Journal of marketing communications
30
(
2024
)
3
,
pp. 318-343
Persistent link: https://www.econbiz.de/10014529298
Saved in:
2
Customers' motives to co-create in smart services interactions
Roy, Sanjit
;
Gaganpreet Singh
;
Hatton, Corey
;
Dey, Bidit
; …
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1367-1400
Persistent link: https://www.econbiz.de/10014383015
Saved in:
3
Brand hate in the cosmetic industry : drugstore versus luxury make-up brands
Ong, Sharon Xin Ying
;
Vila-Lopez, Natalia
- In:
Young consumers : insight and ideas for responsible …
25
(
2024
)
1
,
pp. 109-127
Persistent link: https://www.econbiz.de/10014511530
Saved in:
4
Why fashion brands enter the metaverse : exploring the
motivations
of fast fashion and luxury fashion brands
Kniazeva, Maria
;
Aiello, Gaetano
;
Dasmi, Costanza
; …
- In:
Journal of global fashion marketing : JGfM
15
(
2024
)
1
,
pp. 62-89
Persistent link: https://www.econbiz.de/10014529954
Saved in:
5
I am feeling so good! :
motivations
for interacting in online brand communities
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 61-77
Persistent link: https://www.econbiz.de/10013536280
Saved in:
6
Understanding key factors motivating customers to purchase brands via brand apps : a service dominant logic perspective
Tran, Trang P.
;
May, McKenzie
;
Kowalczyk, Christine M.
- In:
Services marketing quarterly
43
(
2022
)
1
,
pp. 67-86
Persistent link: https://www.econbiz.de/10012801857
Saved in:
7
Influence of tourist geographical context on customer-based destination brand equity : an empirical analysis
Cano Guervos, R. A.
;
Frías Jamilena, D. M.
;
Polo …
- In:
Journal of travel research : a quarterly publication of …
59
(
2020
)
1
,
pp. 107-119
Persistent link: https://www.econbiz.de/10012151301
Saved in:
8
The gift of co-creation : what motivates customers to participate
Ind, Nicholas
;
Coates, Nick
;
Lerman, Katrina
- In:
The journal of asset management
27
(
2020
)
2
,
pp. 181-194
Persistent link: https://www.econbiz.de/10012298769
Saved in:
9
A motives' conceptual framework of luxury brands in China : focus on generational difference
Yin, Xiao-Long
;
Yang, Yan-Li
;
Kim, Hyung-Jun
- In:
Journal of international trade & commerce
16
(
2020
)
5
,
pp. 75-92
Persistent link: https://www.econbiz.de/10012592622
Saved in:
10
The sun and beach myth : the impact of pull-based factors and "things-to-do" on tourists'
motivations
and place images
Gertner, Rosane K.
;
João, Freire
- In:
International journal of leisure and tourism marketing …
6
(
2019
)
3/4
,
pp. 194-213
Persistent link: https://www.econbiz.de/10012160470
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