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~subject:"Brand management"
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Search: subject_exact:"SME marketing"
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Brand management
SME marketing
81
KMU-Marketing
64
SME
25
KMU
24
Marketingmanagement
14
Marketing
13
Marketing management
13
Internet marketing
12
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12
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10
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10
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9
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9
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9
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7
Internationales Marketing
7
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6
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5
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Firm performance
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International market entry
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Internationaler Markteintritt
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Marketingstrategie
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Cross-cultural marketing
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Globalisierung
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Alexander, Andrew
1
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Centeno, Edgar
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Christodoulides, George
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Dinnie, Keith
1
Gilmore, Audrey
1
Hart, Susan
1
Hensch, Georg
1
Hutchinson, Karise
1
Ludowig, Carsten
1
Michaelidou, Nina
1
Mitchell, Richard
1
Mäläskä, Minna
1
Painbéni, Sandra
1
Quinn, Barry
1
Saraniemi, Saila
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Schmidt-Grell, Stefan
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Siamagka, Nikoletta Theofania
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Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of entrepreneurial behaviour & research
1
Journal of marketing management : MM
1
Social Branding : Strategien - Praxisbeispiele - Perspektiven
1
The international review of retail, distribution and consumer research
1
The journal of brand management : an international journal
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ECONIS (ZBW)
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1
Exploring brand identity and entrepreneurship as drivers of small specialist retailer internationalisation : a German case study
Christmann, Helen
;
Alexander, Andrew
;
Wood, Steve
- In:
The international review of retail, distribution and …
26
(
2016
)
2
,
pp. 137-153
Persistent link: https://www.econbiz.de/10011648608
Saved in:
2
Starke Marke : wie Sie eine eigenständige Handels- und Servicemarke werden
Hensch, Georg
-
2015
-
1. Aufl.
Persistent link: https://www.econbiz.de/10011343782
Saved in:
3
A framework for SME retail branding
Mitchell, Richard
;
Hutchinson, Karise
;
Quinn, Barry
; …
- In:
Journal of marketing management : MM
31
(
2015
)
17/18
,
pp. 1818-1850
Persistent link: https://www.econbiz.de/10011406203
Saved in:
4
The five phases of SME brand-building
Centeno, Edgar
;
Hart, Susan
;
Dinnie, Keith
- In:
The journal of brand management : an international journal
20
(
2012/13
)
6
,
pp. 445-457
Persistent link: https://www.econbiz.de/10009766389
Saved in:
5
Entrepreneurial marketing within the French wine industry
Thomas, Lisa C.
;
Painbéni, Sandra
;
Barton, Harry
- In:
International journal of entrepreneurial behaviour & …
19
(
2013
)
2
,
pp. 238-260
Persistent link: https://www.econbiz.de/10009734593
Saved in:
6
Social Branding via XING
Ludowig, Carsten
;
Schmidt-Grell, Stefan
- In:
Social Branding : Strategien - Praxisbeispiele - …
,
(pp. 347-357)
.
2012
Persistent link: https://www.econbiz.de/10009553475
Saved in:
7
Usage, barriers and measurement of social media marketing : an exploratory investigation of small and medium B2B brands
Michaelidou, Nina
;
Siamagka, Nikoletta Theofania
; …
- In:
Industrial marketing management : the international …
40
(
2011
)
7
,
pp. 1153-1159
Persistent link: https://www.econbiz.de/10009490224
Saved in:
8
Network actors' participation in B2B SME branding
Mäläskä, Minna
;
Saraniemi, Saila
;
Tähtinen, Jaana
- In:
Industrial marketing management : the international …
40
(
2011
)
7
,
pp. 1144-1152
Persistent link: https://www.econbiz.de/10009490236
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