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~subject:"Business economics"
~subject:"Multinationales Unternehmen"
~subject:"World"
~type_genre:"Glossar enthalten"
~type_genre:"Lehrbuch"
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Business economics
Multinationales Unternehmen
World
Internationales Marketing
224
International marketing
222
Marketingmanagement
73
Marketing management
61
Theorie
59
Theory
59
USA
45
United States
44
Marketing
35
International market entry
34
Internationaler Markteintritt
34
Transnational corporation
34
Welt
31
Absatz
27
Deutschland
27
Germany
27
Internationales Management
25
Interkulturelles Management
24
Management
22
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20
International business research
20
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20
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19
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14
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14
Außenwirtschaftstheorie
12
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12
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11
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11
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11
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11
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11
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10
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10
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10
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10
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8
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Book / Working Paper
68
Journal
1
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Glossar enthalten
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Article in journal
494
Aufsatz in Zeitschrift
494
Aufsatz im Buch
170
Book section
170
Graue Literatur
140
Non-commercial literature
140
Collection of articles of several authors
106
Sammelwerk
106
Hochschulschrift
91
Thesis
78
Working Paper
69
Arbeitspapier
68
Textbook
64
Aufsatzsammlung
38
Bibliografie enthalten
38
Bibliography included
38
Case study
36
Fallstudie
36
Konferenzschrift
27
Reprint
22
Glossary included
21
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17
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13
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13
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12
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12
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11
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11
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9
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9
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8
Bibliografie
6
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6
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6
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5
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5
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English
53
German
19
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Czinkota, Michael R.
8
Ronkainen, Ilkka A.
8
Daniels, John Day
6
Radebaugh, Lee H.
6
Sullivan, Daniel P.
6
Ball, Donald A.
5
Geringer, John Michael
5
Keegan, Warren J.
5
Minor, Michael
5
Moffett, Michael H.
4
Zentes, Joachim
4
Berndt, Ralph
3
Gelbrich, Katja
3
Hill, Charles W. L.
3
Johansson, Johny K.
3
McCulloch, Wendell H.
3
McNett, Jeanne M.
3
Müller, Stefan
3
Apfelthaler, Gerhard
2
Backhaus, Klaus
2
Boone, Louis E.
2
Büschken, Joachim
2
Fantapié Altobelli, Claudia
2
Frantz, Paul L.
2
Fuchs, Manfred
2
Helsen, Kristiaan
2
Kotabe, Masaaki
2
Kurtz, David L.
2
Luo, Yadong
2
Mooij, Marieke K. de
2
Sander, Matthias
2
Shenkar, Oded
2
Stöttinger, Barbara
2
Voeth, Markus
2
Bauer, Erich
1
Berry, Leonard L.
1
Bridgewater, Susan
1
Burton, Fred N.
1
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1
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1
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2
McGraw-Hill/Irwin series in marketing
2
Springers Kurzlehrbücher der Wirtschaftswissenschaften
2
The Harcourt College Publishers series in management
2
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
2
Gabler Lehrbuch
1
Global Edition
1
Managementwissen für Studium und Praxis
1
Profitable marketing relationships
1
Springer-Lehrbuch
1
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1
The M & E handbook series
1
The M & E higher business education series
1
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ECONIS (ZBW)
69
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Internationales Marketing-Management
Berndt, Ralph
;
Fantapié Altobelli, Claudia
;
Sander, …
-
2005
-
3., überarb, und erw. Aufl.
Persistent link: https://www.econbiz.de/10002931767
Saved in:
32
International business : environments and operations
Daniels, John Day
;
Radebaugh, Lee H.
;
Sullivan, Daniel P.
-
2004
-
10th ed., International ed.
Persistent link: https://www.econbiz.de/10001759885
Saved in:
33
International strategic marketing : a European perspective
Stone, Marilyn A.
;
MacCall, J. B.
-
2004
-
1. publ.
Persistent link: https://www.econbiz.de/10001738777
Saved in:
34
Interkulturelles Marketing
Müller, Stefan
;
Gelbrich, Katja
-
2004
Persistent link: https://www.econbiz.de/10001539593
Saved in:
35
Internationales Management : in Ostasien, Lateinamerika und Schwarzafrika
Proff, Heike
-
2004
Persistent link: https://www.econbiz.de/10001825921
Saved in:
36
Fallstudien zum internationalen Management : Grundlagen, Praxiserfahrungen, Perspektiven
Zentes, Joachim
(
contributor
)
-
2004
-
2., vollst. überarb. Aufl.
Persistent link: https://www.econbiz.de/10001921393
Saved in:
37
Consumer behavior and culture : consequences for global marketing and advertising
Mooij, Marieke K. de
-
2004
Persistent link: https://www.econbiz.de/10001788068
Saved in:
38
Fallstudien zum internationalen Management : Instructor's manual
Zentes, Joachim
(
contributor
);
Swoboda, Bernhard
(
contributor
)
-
2004
-
2. Aufl.
Persistent link: https://www.econbiz.de/10009009971
Saved in:
39
International business
Shenkar, Oded
;
Luo, Yadong
-
2004
Persistent link: https://www.econbiz.de/10001691748
Saved in:
40
Global marketing management
Kotabe, Masaaki
-
2004
-
3. ed., Wiley international ed.
Persistent link: https://www.econbiz.de/10013490479
Saved in:
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