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~subject:"Business network"
~subject:"Exchange theory"
~subject:"Strategic alliance"
~subject:"co-marketing alliances"
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Business network
Exchange theory
Strategic alliance
co-marketing alliances
Marketing alliances
9
Strategische Allianz
9
Event study
4
marketing alliances
4
Firm value
3
Abnormal return
2
Abnormal returns
2
Börsenkurs
2
Capital income
2
Cumulative abnormal return
2
Cumulative abnormal returns
2
Inter-firm cooperation
2
International business cooperation
2
Internationale Unternehmenskooperation
2
Kapitaleinkommen
2
Share price
2
South Korea
2
Südkorea
2
Technology alliances
2
Unternehmenskooperation
2
Unternehmensnetzwerk
2
Aktienmarkt
1
Alliance dissolution
1
Alliance formation
1
Ankündigungseffekt
1
Announcement effect
1
Bibliometrics
1
Bibliometrie
1
Centrality
1
Co-branding
1
Co-marketing
1
Einzelhandel
1
Emerging economies
1
Emerging markets
1
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1
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1
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9
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Lee, Hyunchul
2
Arunachalam, S.
1
Bouchet, Adrien
1
Bujac, Andreea I.
1
Cheong, Chongcheul
1
Cho, Euije
1
Dass, Mayukh
1
Grieco, Cecilia
1
Gur, Furkan Amil
1
Herhausen, Dennis
1
Iasevoli, Gennaro
1
Jensen, Jonathan A.
1
Kim, Dukyong
1
Kim, Jinsu
1
Koput, Kenneth W.
1
Maru, Loice C.
1
Muange, Rosemary
1
Pedada, Kiran
1
Schoegel, Marcus
1
Schøtt, Thomas
1
Seo, Minkyo
1
Walkup, Brian R.
1
Watts, Jameson K. M.
1
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Journal of business research : JBR
2
International journal of export marketing : IJExportM
1
Journal of empirical finance
1
Journal of the Academy of Marketing Science
1
Management research review
1
Problems and perspectives in management : PPM ; international research journal
1
The TQM journal : the international review of organizational improvement
1
The journal of business & industrial marketing
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ECONIS (ZBW)
9
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9
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1
Moving beyond traditional sponsorships : understanding the structure and dynamics of minority equity sponsorship agreements
Gur, Furkan Amil
;
Bouchet, Adrien
;
Walkup, Brian R.
; …
- In:
The journal of business & industrial marketing
37
(
2022
)
9
,
pp. 1762-1786
Persistent link: https://www.econbiz.de/10013401971
Saved in:
2
The impact of international networking and co-
marketing
alliances
on export performance : a global perspective
Bujac, Andreea I.
;
Schøtt, Thomas
- In:
International journal of export marketing : IJExportM
4
(
2021
)
1
,
pp. 72-88
Persistent link: https://www.econbiz.de/10012510272
Saved in:
3
A theoretical model of the formation and dissolution of emerging market international
marketing
alliances
Pedada, Kiran
;
Arunachalam, S.
;
Dass, Mayukh
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
5
,
pp. 826-847
Persistent link: https://www.econbiz.de/10012301270
Saved in:
4
The downside of prominence in a network of
marketing
alliances
Watts, Jameson K. M.
;
Koput, Kenneth W.
- In:
Journal of business research : JBR
104
(
2019
),
pp. 196-205
Persistent link: https://www.econbiz.de/10012104960
Saved in:
5
Co-
marketing
alliances
: definitions and approaches ; Insights from a literature review
Grieco, Cecilia
;
Iasevoli, Gennaro
- In:
Management research review
40
(
2017
)
9
,
pp. 971-989
Persistent link: https://www.econbiz.de/10011791109
Saved in:
6
Strategic alliances on performance of retail firms in Nairobi County, Kenya
Muange, Rosemary
;
Maru, Loice C.
- In:
The TQM journal : the international review of …
27
(
2015
)
6
,
pp. 732-740
Persistent link: https://www.econbiz.de/10011507281
Saved in:
7
Co-marketing capability : scale development and performance implications
Herhausen, Dennis
;
Schoegel, Marcus
- In:
Problems and perspectives in management : PPM ; …
12
(
2014
)
2
,
pp. 43-55
Persistent link: https://www.econbiz.de/10010390264
Saved in:
8
Do strategic alliances in a developing country create firm value? : evidence from Korean firms
Lee, Hyunchul
;
Cho, Euije
;
Cheong, Chongcheul
;
Kim, Jinsu
- In:
Journal of empirical finance
20
(
2013
),
pp. 30-41
Persistent link: https://www.econbiz.de/10009717891
Saved in:
9
Market valuation of
marketing
alliances
in East Asia : Korean evidence
Lee, Hyunchul
;
Kim, Dukyong
;
Seo, Minkyo
- In:
Journal of business research : JBR
66
(
2013
)
12
,
pp. 2492-2499
Persistent link: https://www.econbiz.de/10010211244
Saved in:
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