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~subject:"Business-to-business marketing"
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Search: subject_exact:"Strukturgleichungsmodell"
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Business-to-business marketing
Strukturgleichungsmodell
4,045
Structural equation model
3,957
Konsumentenverhalten
686
Consumer behaviour
682
structural equation modelling
507
Unternehmenserfolg
426
Firm performance
420
Customer satisfaction
361
Kundenzufriedenheit
361
Beziehungsmarketing
342
Relationship marketing
341
Partial least squares
338
Partielle kleinste Quadrate
338
Structural equation modeling
314
Theorie
293
Theory
287
SEM
282
Dienstleistungsqualität
266
Service quality
265
Lieferkette
256
Supply chain
256
structural equation modeling
248
Innovation
228
Indien
221
India
220
Innovationsmanagement
209
Innovation management
207
Structural equation modelling
204
Quality management
199
Qualitätsmanagement
199
Innovation adoption
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Innovationsakzeptanz
191
Brand management
166
Markenführung
166
Performance-Messung
164
Performance measurement
163
Knowledge management
160
Wissensmanagement
160
Markenimage
156
Schätztheorie
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18
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22
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John, Waseem
2
Kang, Bohyeon
2
Zablah, Alex R.
2
Askariazad, Mohammad Hossein
1
Babakhani, Nazila
1
Banerjee, Saikat
1
Bellenger, Danny
1
Bellenger, Danny N.
1
Brown, Brian
1
Brown, Brian P.
1
Fongsuwan, Wanno
1
García-Alcaraz, Jorge Luis
1
Heiman, Bruce A.
1
Henneberg, Stephan
1
Høgevold, Nils
1
Im, Subin
1
Jindal, Rupinder P.
1
Johnston, Wesley J.
1
Johnston, Wesley James
1
Khan, Muhammad Lal
1
Kim, Namwoon
1
Kreuzer, Stanislav
1
Lindh, Cecilia
1
Maldonado-Macías, Aidé Aracely
1
Martínez Loya, Valeria
1
Matanda, Margaret J.
1
Mendoza Fong, José Roberto
1
Muhammad, Irfan Jan
1
Naudé, Peter
1
Nordman, Emilia Rovira
1
Nyadzayo, Munyaradzi W.
1
Oh, Sejo
1
Otero-Neira, Carmen
1
Pesämaa, Ossi
1
Rajaguru, Rajesh
1
Rodríguez, Rocío
1
Sayal, Amber
1
Schmidt, Ina
1
Shoham, Aviv
1
Sivadas, Eugene
1
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Goethe-Universität Frankfurt am Main
1
Verlag Dr. Kovač
1
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The journal of business & industrial marketing
3
Journal of business research : JBR
2
Journal of business-to-business marketing
2
European business review
1
Green marketing and environmental responsibility in modern corporations
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of business excellence : IJBEX
1
International journal of electronic customer relationship management : IJECRM
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of global marketing
1
Journal of marketing theory and practice
1
Journal of research in marketing and entrepreneurship
1
Management research : the journal of the Iberoamerican Academy of Management
1
Quality management journal : QMJ
1
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
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ECONIS (ZBW)
22
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1
Salespeople's sales performance skills in B2B of services firms : a cross-industrial study
Høgevold, Nils
;
Rodríguez, Rocío
;
Svensson, Göran
; …
- In:
European business review
36
(
2024
)
2
,
pp. 201-224
Persistent link: https://www.econbiz.de/10014513321
Saved in:
2
Determinants of customer satisfaction in a B2B IT context : a structural equation modeling approach
Sureshchandar, G. S.
- In:
Quality management journal : QMJ
30
(
2023
)
2
,
pp. 135-149
Persistent link: https://www.econbiz.de/10014291640
Saved in:
3
Factors influence performance of B2B SMEs of emerging economies : view of owner-manager
Sayal, Amber
;
Banerjee, Saikat
- In:
Journal of research in marketing and entrepreneurship
24
(
2022
)
1
,
pp. 112-140
Persistent link: https://www.econbiz.de/10013369603
Saved in:
4
How does relationship quality translate into better organisational performance : an empirical check
John, Waseem
- In:
International journal of business excellence : IJBEX
24
(
2021
)
2
,
pp. 187-205
Persistent link: https://www.econbiz.de/10012596327
Saved in:
5
Managing the knowledge leveraging paradox : governance for the intended transfer of knowledge in the consultant industry
Schmidt, Ina
-
2015
Persistent link: https://www.econbiz.de/10011344757
Saved in:
6
The determinants of franchise brand loyalty in B2B markets : an emerging market perspective
Nyadzayo, Munyaradzi W.
;
Matanda, Margaret J.
; …
- In:
Journal of business research : JBR
86
(
2018
),
pp. 435-445
Persistent link: https://www.econbiz.de/10011855371
Saved in:
7
Modelling CRM applications and its impact on relationship outcomes : a B2B relationship perspective
John, Waseem
- In:
International journal of electronic customer …
11
(
2017/2018
)
4
,
pp. 347-362
Persistent link: https://www.econbiz.de/10011989792
Saved in:
8
Digital infrastructures for inter-firm business : analyzing the impact of technological evolution on the organizational adoption of inter-organizational information systems
Kreuzer, Stanislav
-
2017
Persistent link: https://www.econbiz.de/10012015014
Saved in:
9
Information technology and performance in industrial business relationships : the mediating effect of business development
Lindh, Cecilia
;
Nordman, Emilia Rovira
- In:
The journal of business & industrial marketing
32
(
2017
)
7
,
pp. 998-1008
Persistent link: https://www.econbiz.de/10011773583
Saved in:
10
The impact of green attributes from suppliers on supply chain performance
Mendoza Fong, José Roberto
;
García-Alcaraz, Jorge Luis
; …
- In:
Green marketing and environmental responsibility in …
,
(pp. 83-103)
.
2017
Persistent link: https://www.econbiz.de/10011670050
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