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~subject:"Category management"
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Category management
Online-Marketing
12,801
Internet marketing
12,523
Werbung
11,334
Advertising
10,348
Konsumentenverhalten
8,933
Consumer behaviour
8,924
Werbewirkung
7,844
Advertising effects
7,668
Social Web
5,978
Social web
5,978
Internationales Marketing
5,083
International marketing
5,061
Markenführung
3,507
Brand management
3,506
Theorie
2,991
Theory
2,955
Marketingmanagement
2,905
Deutschland
2,892
Marketing management
2,864
USA
2,632
Germany
2,614
United States
2,533
Electronic Commerce
2,444
E-commerce
2,300
Relationship marketing
2,229
Beziehungsmarketing
2,226
Markenimage
2,199
Brand image
2,163
Online retailing
2,121
Online-Handel
2,121
Marketing
1,963
Viral marketing
1,899
Virales Marketing
1,895
Internet
1,696
Direktmarketing
1,504
Direct marketing
1,470
advertising
1,385
Markenartikel
1,312
Brand
1,276
Werbepsychologie
1,158
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Franses, Philip Hans
3
Fok, Dennis
2
Nierop, Johannes Erjen Maurice van
2
Balachander, S.
1
Bezawada, Ram
1
Chung, Angie
1
Fok, D.
1
Großweischede, Markus
1
Hopkins, Christopher D.
1
Hu, Honggang
1
Kannan, P. K.
1
Lee, Kangbok
1
Pan, Xiajun Amy
1
Richey, Robert Glenn <Jr.>
1
Shankar, Venkatesh
1
Vazquez, Erik Ernesto
1
Woo, Hongjoo
1
Zheng, Quan
1
van Nierop, Erjen
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ERIM Report Series Reference
1
ERIM report series research in management
1
Electronic markets : EM ; the international journal of electronic commerce and business media
1
Journal of business research : JBR
1
Journal of marketing
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Production and operations management : the flagship research journal of the Production and Operations Management Society
1
Vertikales Marketing und Markenführung im Zeichen von Category-Management
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ECONIS (ZBW)
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1
Product-flyer location and type of product categories in retailing
Woo, Hongjoo
;
Chung, Angie
;
Richey, Robert Glenn <Jr.>
; …
- In:
Journal of business research : JBR
138
(
2022
),
pp. 146-160
Persistent link: https://www.econbiz.de/10013197781
Saved in:
2
Effect of an e-retailer's product category and social media platform selection on perceived quality of e-retail products
Vazquez, Erik Ernesto
- In:
Electronic markets : EM ; the international journal of …
31
(
2021
)
1
,
pp. 139-157
Persistent link: https://www.econbiz.de/10012547995
Saved in:
3
Implications of product substitutability in a distribution channel
Zheng, Quan
;
Hu, Honggang
;
Pan, Xiajun Amy
- In:
Production and operations management : the flagship …
32
(
2023
)
6
,
pp. 1636-1653
Persistent link: https://www.econbiz.de/10014328188
Saved in:
4
Interaction between Shelf Layout and Marketing Effectiveness and its Impact on Optimizing Shelf Arrangements
van Nierop, Erjen
-
2013
Persistent link: https://www.econbiz.de/10012754318
Saved in:
5
Interaction between shelf layout and marketing effectiveness and its impact on optimizing shelf arrangements
Nierop, Johannes Erjen Maurice van
(
contributor
); …
-
2006
Persistent link: https://www.econbiz.de/10003303639
Saved in:
6
Interaction between shelf layout and marketing effectiveness and its impact on optimizing shelf arrangements
Nierop, Johannes Erjen Maurice van
;
Fok, Dennis
; …
- In:
Marketing science : the marketing journal of the …
27
(
2008
)
6
,
pp. 1065-1082
Persistent link: https://www.econbiz.de/10003791794
Saved in:
7
Category Management im eRetailing : konzeptionelle Grundlagen und Umsetzungsansätze am Beispiel der Lebensmittelbranche
Großweischede, Markus
- In:
Vertikales Marketing und Markenführung im Zeichen von …
,
(pp. 293-337)
.
2001
Persistent link: https://www.econbiz.de/10001631082
Saved in:
8
Cross-category effects of aisle and display placements : a spatial modeling approach and insights
Bezawada, Ram
;
Balachander, S.
;
Kannan, P. K.
;
Shankar, …
- In:
Journal of marketing
73
(
2009
)
3
,
pp. 99-117
Persistent link: https://www.econbiz.de/10003838594
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