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~subject:"Communication media"
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Search: subject:"advertising and media"
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Communication media
advertising and media
21
Advertising
16
Werbung
16
marketing
10
Internet marketing
7
Online-Marketing
7
Theorie
5
Theory
5
Competitive strategy
4
Kommunikationsmedien
4
Wettbewerbsstrategie
4
competitive strategy
4
Consumer behaviour
3
IT policy and management
3
Konsumentenverhalten
3
Market structure
3
Marktstruktur
3
Preismanagement
3
Pricing strategy
3
electronic commerce
3
pricing
3
promotion
3
Advertising and Media Research
2
Advertising effects
2
Reputation
2
Social Web
2
Social network
2
Social web
2
Soziales Netzwerk
2
Werbewirkung
2
advertising and media research
2
buyer behavior
2
e-commerce
2
economics
2
game theory
2
information systems
2
marketing: advertising and media
2
product policy
2
retailing and wholesaling
2
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English
4
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Dawes, John
1
DeValve, Levi
1
Dukes, Anthony
1
Green, Kesten
1
Iyer, Ganesh
1
Katona, Zsolt
1
Kennedy, Rachel
1
Liu, Qihong
1
Pekeč, Saša
1
Sharp, Byron
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Management science : journal of the Institute for Operations Research and the Management Sciences
2
International journal of market research : JMRS ; the journal of the Market Research Society
1
Operations research
1
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ECONIS (ZBW)
4
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1
The consumption of advertising in the digital age : attention and ad content
Dukes, Anthony
;
Liu, Qihong
- In:
Management science : journal of the Institute for …
70
(
2024
)
4
,
pp. 2086-2106
Persistent link: https://www.econbiz.de/10014519900
Saved in:
2
Optimal price/advertising menus for two-sided media platforms
DeValve, Levi
;
Pekeč, Saša
- In:
Operations research
70
(
2022
)
3
,
pp. 1629-1645
Persistent link: https://www.econbiz.de/10013366169
Saved in:
3
Forecasting
advertising
and
media
effects on sales : econometrics and alternatives
Dawes, John
;
Kennedy, Rachel
;
Green, Kesten
;
Sharp, Byron
- In:
International journal of market research : JMRS ; the …
60
(
2018
)
6
,
pp. 611-620
Persistent link: https://www.econbiz.de/10011980262
Saved in:
4
Competing for attention in social communication markets
Iyer, Ganesh
;
Katona, Zsolt
- In:
Management science : journal of the Institute for …
62
(
2016
)
8
,
pp. 2304-2320
Persistent link: https://www.econbiz.de/10011539518
Saved in:
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