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~subject:"Comparison"
~subject:"Online-Marketing"
~subject:"Presseverlag"
~type:"article"
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Search: subject_exact:"Zeitungsanzeige"
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Comparison
Online-Marketing
Presseverlag
Print advertising
414
Printwerbung
414
Advertising effects
158
Werbewirkung
158
Advertising
112
Werbung
109
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82
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82
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64
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Laroche, Michel
3
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
Venger, Olesya
2
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1
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1
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1
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1
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1
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1
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1
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International journal of advertising : the quarterly review of marketing communications
3
Journal of advertising research
3
Journal of current issues and research in advertising : JCIRA
3
Journal of international consumer marketing
3
The journal of media economics
3
Journal of business research : JBR
2
Journal of hospitality marketing & management
2
Journal of media business studies
2
Journal of promotion management : JPM
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
2
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
2
Vierteljahrshefte zur Wirtschaftsforschung
2
American economic journal : a journal of the American Economic Association
1
Applied economics quarterly
1
Australasian marketing journal
1
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1
Economics of art and culture : invited papers at the 12th international conference of the Association of Cultural Economics International
1
Erasmus journal for philosophy and economics : EJPE
1
Eurasian business review
1
European journal of marketing : EJM
1
Handbook of media economics ; volume 1
1
History of retailing and consumption
1
International - Europäisch - Regional
1
International journal of economic policy studies
1
International journal of economic research
1
International journal of innovation & sustainable development : IJISD
1
International journal of internet marketing and advertising : IJIMA
1
International journal of technology marketing : IJTMkt
1
JMM : the international journal on media management
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Jahrbuch der Absatz- und Verbrauchsforschung
1
Japan and the world economy : international journal of theory and policy
1
Journal for global business advancement : JGBA
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of business & economics research
1
Journal of business-to-business marketing
1
Journal of economic behavior & organization : JEBO
1
Journal of global business : JGB ; journal of the Association for Global Business
1
Journal of global marketing
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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1
Effects of online and offline advertising and their synergy on direct telephone sales
Lu, Qiang
;
Singh, Sonika
;
DeRoos, Nicolas
- In:
Journal of retailing
99
(
2023
)
3
,
pp. 337-352
Persistent link: https://www.econbiz.de/10014461656
Saved in:
2
Did eighteenth-century shopkeepers use newspapers to promote their goods? : a comparison of Manchester and Norwich 1765-1805
Reed, Dinah
- In:
History of retailing and consumption
9
(
2023
)
1
,
pp. 19-37
Persistent link: https://www.econbiz.de/10014391869
Saved in:
3
The persuasive power of the fourth estate : estimating the effect of newspaper endorsements: 1960-1980
Sprick Schuster, Steven
- In:
Journal of economic behavior & organization : JEBO
207
(
2023
),
pp. 496-510
Persistent link: https://www.econbiz.de/10014282027
Saved in:
4
Visual references in the description of print advertisements : a four-country cross-cultural analysis
Gliniecka, Martyna
- In:
Journal of international consumer marketing
34
(
2022
)
2
,
pp. 201-213
Persistent link: https://www.econbiz.de/10013167321
Saved in:
5
Cross-cultural comparisons of popular YouTube ads : a content analysis of YouTube video ads in the U.S. and South Korea
Choi, Chang-Won
- In:
Journal of global scholars of marketing science : …
32
(
2022
)
2
,
pp. 145-161
Persistent link: https://www.econbiz.de/10013177323
Saved in:
6
The nature and extent of environmental sustainability advertising in magazines in a developing market
Ndlovu, Sibusiso
;
Ellis, Debbie
- In:
International journal of innovation & sustainable …
16
(
2022
)
3/4
,
pp. 372-399
Persistent link: https://www.econbiz.de/10014319666
Saved in:
7
Digitised historic newspapers as a primary source for marketing historians
Hawkins, Richard A.
- In:
Journal of historical research in marketing
14
(
2022
)
2
,
pp. 292-302
Persistent link: https://www.econbiz.de/10013329674
Saved in:
8
Relative effectiveness of print and digital advertising : a memory perspective
Venkatraman, Vinod
;
Dimoka, Angelika
;
Vo, Khoi
;
Pavlou, …
- In:
Journal of marketing research
58
(
2021
)
5
,
pp. 827-844
Persistent link: https://www.econbiz.de/10012662056
Saved in:
9
Exploring textual modes, imagery and claims in B to B and B to C print advertising
Gilliam, David A.
;
Muñoz, Justin R.
;
Jiménez, Fernando R.
- In:
Journal of business-to-business marketing
28
(
2021
)
3
,
pp. 223-245
Persistent link: https://www.econbiz.de/10012802184
Saved in:
10
Japanese newspapers
Flath, David
- In:
International journal of economic policy studies
15
(
2021
)
2
,
pp. 257-299
Persistent link: https://www.econbiz.de/10012614950
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