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~subject:"Competitive strategy"
~subject:"Marktforschung"
~subject:"Theorie"
~type:"book"
~type_genre:"Konferenzschrift"
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Search: subject_exact:"Kommunikationspolitik im Marketing"
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Competitive strategy
Marktforschung
Theorie
Marketing management
187
Marketingmanagement
187
Marketing
61
Consumer behaviour
35
Konsumentenverhalten
35
Deutschland
34
Germany
34
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32
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32
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26
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22
Welt
19
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19
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16
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16
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15
USA
15
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15
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15
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14
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14
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13
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11
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11
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10
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9
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9
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9
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9
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9
Corporate Social Responsibility
8
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7
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7
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7
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7
Internationales Marketing
7
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7
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560
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526
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383
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383
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301
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301
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291
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256
Arbeitspapier
145
Working Paper
145
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136
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136
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86
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47
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47
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40
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40
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39
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39
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32
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13
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13
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11
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10
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8
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8
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8
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7
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5
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4
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3
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3
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3
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3
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3
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3
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34
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13
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2
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1
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Fließ, Sabine
2
Hennig-Thurau, Thorsten
2
Jacob, Frank
2
Kleinaltenkamp, Michael
2
Meffert, Heribert
2
Semerkova, L. N.
2
Alvarez Mourey, James
1
Backhaus, Klaus
1
Blanchard, Simon
1
Brady, Michael K.
1
Breunig, Gerhard
1
Campbell, Colin L.
1
Chadraba, Petr
1
Chandy, Rajesh K.
1
Cotterill, Ronald W.
1
Cron, William L.
1
Cross, Samantha N. N.
1
Cutright, Keisha
1
Doblaski, Lutz
1
Douglas, Susan P.
1
Epp, Amber M.
1
Feilmeier, Manfred
1
Ferrell, Odies C.
1
Foschiani, Stefan
1
Froböse, Michael
1
Gardner, David
1
Griffith, David
1
Hamilton, Rebecca W.
1
Hansen, Ursula
1
Henderson, Geraldine Rosa
1
Hofacker, Charles F.
1
Horváth, Péter
1
Hunter, Gary K.
1
Hörschgen, Hans
1
Inman, Jeffrey
1
Jørgensen, Steffen
1
Kliman, Mel
1
Krishnan, Ram
1
Kunz, Reinhard
1
Lukas, Bryan A.
1
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American Marketing Association
17
European Society for Opinion and Marketing Research
4
DePaul University / College of Commerce
2
Institut für Betriebswirtschaftslehre des Außenhandels <Wien>
2
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2024, Online>
1
AMA Winter Academic Conference <2024, Saint Pete Beach, Fla.>
1
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
1
Berufsverband Deutscher Markt- und Sozialforscher
1
Conference on Marketing and Business Strategies for Central & Eastern Europe <16, 2008, Wien>
1
Conference on Marketing and Business Strategies for Central and Eastern Europe <12, 2004, Wien>
1
Deutsche Gesellschaft für Versicherungsmathematik
1
Freie Universität Berlin / Institut für Marketing
1
Gesellschaft Entwicklung, Konstruktion, Vertrieb
1
International Conference on Relationship Marketing <1996, Berlin>
1
International Energy Agency
1
International Workshop on Dynamic Competitive Analysis in Marketing <1995, Montréal>
1
Kongress der Deutschen Marktforschung <29, 1994, Bremen>
1
Marketing Research Congress <45, 1992, Madrid>
1
Marketing Research Congress <48, 1995, Den Haag>
1
Marketing Research Congress <50, 1997, Edinburgh>
1
Marketing-Symposium <1995, Haigerloch>
1
Seminar on Is Marketing Keeping Up with the Consumer? <1989, Wien>
1
Seminar on Youth Research: How to be Number One in the Youth Market <1997, Kopenhagen>
1
Springer International Publishing
1
Stuttgarter Controller-Forum <1994, Stuttgart>
1
Stuttgarter Strategieforum <7, 1997, Stuttgart>
1
Summer Educators' Conference <1983, Dearborn, Mich.>
1
Summer Educators' Conference <1987, Toronto>
1
Summer Educators' Conference <2013, Boston, Mass.>
1
Summer Educators' Conference <2014, San Francisco, Calif.>
1
SwissICT, Schweizerischer Verband der Informations- und Kommunikationstechnologie
1
Universität Hohenheim / Lehrstuhl für Absatzwirtschaft
1
Winter Educators' Conference <2004, Scottsdale, Ariz.>
1
Winter Educators' Conference <2010, New Orleans, La.>
1
Winter Marketing Academic Conference <2016, Las Vegas, Nev.>
1
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AMA educators' proceedings
3
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
2
Proceedings series / American Marketing Association
2
Series / American Marketing Association
2
AMA educators proceedings
1
Developments in marketing science: proceedings of the Academy of Marketing Science
1
ESOMAR publication series
1
Journal of financial services marketing : JFSM
1
Lecture notes in economics and mathematical systems : LNEMS
1
Schriftenreihe angewandte Versicherungsmathematik
1
Springer eBook Collection / Business and Economics
1
VDI-Berichte
1
Vorträge zur Markt- und Sozialforschung
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ECONIS (ZBW)
48
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1
Unlocking our potential : AMA Winter Academic Conference 2024 : AMA educators proceedings volume 35 : online, 20 February 2024, St. Pete Beach, Florida, USA, 23 - 25 February 2024
Cross, Samantha N. N.
(
ed.
);
Saboo, Alok
(
ed.
)
-
American Marketing Association
;
AMA Winter Academic …
;
…
-
2024
Persistent link: https://www.econbiz.de/10014550866
Saved in:
2
A world disrupted : marketing's role in understanding, adapting and transforming the business ecosystem : AMA Summer Academic Conference 2023 : AMA educators proceedings volume 34...
AMA Summer Academic Conference <2023, San Francisco, Calif.>
;
…
-
2023
Persistent link: https://www.econbiz.de/10014444468
Saved in:
3
Consumers and firms in a global world : AMA Winter Academic Conference 2020 : AMA educators proceedings volume 31 : San Diego, California, USA, 14-16 February 2020
Lukas, Bryan A.
(
ed.
);
Ferrell, Odies C.
(
ed.
)
-
AMA Winter Academic Conference <2020, San Diego, Calif.>
;
…
-
2020
Persistent link: https://www.econbiz.de/10012486210
Saved in:
4
Bridging gaps: marketing in an age of disruption : AMA Summer Academic Conference 2020 : AMA educators proceedings volume 31 : online, 18-20 August 2020
Blanchard, Simon
(
ed.
);
Epp, Amber M.
(
ed.
); …
-
AMA Summer Academic Conference: Bridging Gaps Marketing …
;
…
-
2020
Persistent link: https://www.econbiz.de/10012549257
Saved in:
5
Marketing on fire : burning questions, hot new methods, and practical ideas with spreading : AMA educators proceedings volume 30 : Chicago, Illinois, USA 9-11 August 2019
Peres, Renana
-
AMA Summer Academic Conference <2019, Chicago, Ill.>
;
…
-
2019
Persistent link: https://www.econbiz.de/10012486208
Saved in:
6
Special issue: Academy of Marketing Conference 2016 : radical financial services marketing
Academy of Marketing / Conference <49., 2016, …
-
2017
Persistent link: https://www.econbiz.de/10011747424
Saved in:
7
Better marketing for a better world : Winter Marketing Academic Conference 2017 : AMA educators proceedings volume 28 : Orlando, Florida, USA, 17-19 February 2017
Chandy, Rajesh K.
(
ed.
);
Inman, Jeffrey
(
ed.
); …
-
Winter Marketing Academic Conference <2017, Orlando, Fla.>
;
…
-
2017
Persistent link: https://www.econbiz.de/10011809219
Saved in:
8
The customer is NOT always right? Marketing orientations in a dynamic business world : proceedings of the 2011 World Marketing Congress, Melbourne, Australia, July 20-23.2011
Campbell, Colin L.
(
ed.
)
-
World Marketing Congress <15., 2011, Reims>
-
2017
Persistent link: https://www.econbiz.de/10011597001
Saved in:
9
What happens in marketing, stays digital : rethinking marketing in the era of unlimited data : Winter Marketing Academic Conference 2016 : Las Vegas, Nevada, USA, 26-28 February 20...
Hennig-Thurau, Thorsten
(
ed.
);
Hofacker, Charles F.
(
ed.
)
-
Winter Marketing Academic Conference <2016, Las Vegas, Nev.>
;
…
-
2016
Persistent link: https://www.econbiz.de/10011528126
Saved in:
10
Leveraging new technologies to create value ; AMA Summer Educators' Conference 2014 ; AMA educators proceedings volume 25 ; San Francisco, California, 1 - 3 August 2014
Hamilton, Rebecca W.
(
contributor
)
-
2015
Persistent link: https://www.econbiz.de/10011288446
Saved in:
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