Nor Hasliza Saad; San, Chin Wei; Yaacob, Zulnaidi - In: Business systems research : a system view accross … 14 (2023) 2, pp. 1-23
sentiments than positive sentiments, indicating a lower level of satisfaction across all dimensions of customer satisfaction … services, especially in terms of service quality, to improve customer satisfaction, gain customer loyalty, and enhance customer … toward AirAsia's services after the COVID-19 outbreak. Methods/Approach: A framework is proposed by integrating the customer …