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~subject:"Consumer behaviour"
~subject:"Deutschland"
~subject:"Multinationales Unternehmen"
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Search: subject_exact:"International marketing"
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Consumer behaviour
Deutschland
Multinationales Unternehmen
International marketing
5,689
Internationales Marketing
5,680
Marketingmanagement
749
Marketing management
732
Transnational corporation
709
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683
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624
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Diamantopoulos, Adamantios
14
Mooij, Marieke K. de
13
Swoboda, Bernhard
12
Zentes, Joachim
11
Cleveland, Mark
9
Daniels, John Day
9
Meffert, Heribert
9
Steenkamp, Jan-Benedict E. M.
9
Ahlert, Dieter
8
Fantapié Altobelli, Claudia
8
Kotabe, Masaaki
8
Laroche, Michel
8
Radebaugh, Lee H.
8
Ronkainen, Ilkka A.
8
Samiee, Saeed
8
Ball, Donald A.
7
Czinkota, Michael R.
7
Leonidou, Leonidas C.
7
Manrai, Ajay K.
7
Meissner, Hans Günther
7
Müller, Stefan
7
Wagner, Joachim
7
Westjohn, Stanford A.
7
Alden, Dana
6
Brenner, Hatto
6
Cavusgil, S. Tamer
6
Head, Keith
6
Hill, Charles W. L.
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Knight, Gary A.
6
Mayer, Thierry
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Minor, Michael
6
Pausenberger, Ehrenfried
6
Sullivan, Daniel P.
6
Backhaus, Klaus
5
Batra, Rajeev
5
Buckley, Peter J.
5
Davvetas, Vasileios
5
Gelbrich, Katja
5
Geringer, John Michael
5
Helm, Roland
5
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GATE Germany, Konsortium Internationales Hochschulmarketing
10
IGI Global
4
American Marketing Association
2
Fördergesellschaft Marketing an der Universität Augsburg
2
Georg-August-Universität Göttingen / Abteilung Industrielles Management
2
Russell Sage Foundation
2
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
2
AMA Summer Academic Conference <2021, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
Agrárgazdasági Kutató és Informatikai Intézet
1
Akademia Ekonomiczna Imienia Karola Adamieckiego w Katowicach
1
Athens Institute for Education and Research
1
Baltic-Management-Institut
1
Boeing Institute of International Business
1
Books on Demand GmbH <Norderstedt>
1
Bundesministerium Wirtschaftliche
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Bundesministerium für Wiortschaftliche Zusammenarbeit
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Cassa di risparmio delle provincie lombarde
1
Center for International Research in Consumers Location and Their Environments
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Consumer Culture Theory Conference <12., 2017, Anaheim, Calif.>
1
Consumer Culture Theory Conference <13., 2018, Odense>
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1
ESCP Europe Wirtschaftshochschule <Berlin>
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Econ Consult, Wirtschafts- und Sozialwissenschaftliche Beratungsgesellschaft <Köln>
1
European Marketing Academy
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Fachhochschule Bonn-Rhein-Sieg
1
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1
Federal Ministery for Economic Cooperation
1
Federal Ministry for Economic Cooperation
1
Fifty Lessons Limited <London>
1
Forumgespräch Die Marke Deutschland <2001, Rotis>
1
Fundación CODESPA <Madrid>
1
German Agency for Technical Cooperation
1
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Published in...
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International marketing review
73
Journal of international marketing
56
Journal of business research : JBR
41
International Marketing Review
38
Journal of global marketing
32
Europäische Hochschulschriften / 5
30
Journal of international consumer marketing
26
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
19
SpringerLink / Bücher
17
Asia Pacific journal of marketing and logistics
16
International business review : the official journal of the European International Business Academy
15
Industrial marketing management : the international journal for industrial and high-tech firms
13
Management international review : mir ; journal of international business
11
The journal of brand management : an international journal
11
Journal of euromarketing
10
Schriftenreihe Hochschulmarketing
10
European Journal of Marketing
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
8
International journal of advertising : the quarterly review of marketing communications
8
Journal of Consumer Marketing
8
Journal of the Academy of Marketing Science
8
The journal of product & brand management
8
Gabler Edition Wissenschaft
7
Hamburger Schriften zur Marketingforschung
7
Cross-cultural and critical perspectives on brands
6
Innovatives Markenmanagement
6
International journal of emerging markets
6
Internationalisierung industrieller Dienstleistungen : Leitfaden und Instrumente zur Planung des Internationalisierungserfolges
6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
Journal of retailing and consumer services
6
Neue betriebswirtschaftliche Forschung : Nbf
6
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
5
Berichte aus der Betriebswirtschaft
5
European journal of marketing : EJM
5
Harvard business review : HBR
5
IGCC market reports
5
IMADI.net-Projektbericht
5
International journal of business and globalisation : IJBG
5
International journal of export marketing
5
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Source
All
ECONIS (ZBW)
1,732
Other ZBW resources
70
USB Cologne (EcoSocSci)
40
BASE
2
EconStor
1
RePEc
1
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81
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81
The link between advanced servitization, global distribution channels and the longitudinal performance of sales in international markets
Shleha, Waleed
;
Vaillant, Yancy
;
Calleja-Blanco, Jonathan
- In:
International marketing review
40
(
2023
)
4
,
pp. 718-738
Persistent link: https://www.econbiz.de/10014469951
Saved in:
82
Effective marketing strategies for global FMCG brands during COVID-19 pandemic crisis
Niros, Meletios I.
;
Niros, Angelica
;
Pollalis, Yannis
; …
- In:
International marketing review
40
(
2023
)
5
,
pp. 1012-1034
Persistent link: https://www.econbiz.de/10014470105
Saved in:
83
Consumer-to-consumer conflicts and brand moderation strategies during COVID-19 service failures : a framework for international marketers
Dineva, Denitsa
;
Breitsohl, Jan
;
Roschk, Holger
; …
- In:
International marketing review
40
(
2023
)
5
,
pp. 1112-1133
Persistent link: https://www.econbiz.de/10014470109
Saved in:
84
How does self-congruity foster customer engagement with global brands? : Examining the roles of psychological ownership and global connectedness
Bhattacharjee, Debashree Roy
;
Kuanr, Abhisek
;
Malhotra, …
- In:
International marketing review
40
(
2023
)
6
,
pp. 1480-1508
Persistent link: https://www.econbiz.de/10014470393
Saved in:
85
When in Rome, do as the Romans do : can international marketing adaptation improve the association between servitization and profitability?
Guedes, Maria João
;
Crespo, Nuno Fernandes
;
Patel, Pankaj
- In:
The journal of business & industrial marketing
38
(
2023
)
10
,
pp. 2197-2219
Persistent link: https://www.econbiz.de/10014471924
Saved in:
86
When institutional logicscollide : how international firms navigate sustainability values in global markets
Cerne, Annette
;
Elg, Ulf
- In:
Creating a sustainable competitive position : ethical …
,
(pp. 153-175)
.
2023
Persistent link: https://www.econbiz.de/10014455301
Saved in:
87
Does a sustainable orientation affect global consumers' relationships with international online brands?
Drennan, Todd
;
Nordman, Emilia Rovira
;
Safari, Aswo
- In:
Creating a sustainable competitive position : ethical …
,
(pp. 219-236)
.
2023
Persistent link: https://www.econbiz.de/10014455390
Saved in:
88
Cued-recall asymmetries : the case of brand names and logos
Dommer, Sara Loughran
;
Parker, Jeffrey
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
4
,
pp. 669-684
Persistent link: https://www.econbiz.de/10014458461
Saved in:
89
Compassion in the international business studies : prospects for future research
Jakobsen, Michael
;
Worm, Verner
;
Horak, Sven
- In:
Critical perspectives on international business
19
(
2023
)
5
,
pp. 594-613
Persistent link: https://www.econbiz.de/10014500195
Saved in:
90
When "global" becomes a challenge : the role of freshness in food brand preference formation
Baršytė, Justina
;
Ruzeviciute, Ruta
;
Neciunskas, Paulius
- In:
Journal of international marketing
31
(
2023
)
4
,
pp. 23-35
Persistent link: https://www.econbiz.de/10014435070
Saved in:
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