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~subject:"Consumer behaviour"
~subject:"Event-Marketing"
~type_genre:"Aufsatz im Buch"
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Consumer behaviour
Event-Marketing
Freizeitwirtschaft
149
Leisure industries
149
Deutschland
27
Germany
27
Economics of leisure
25
Freizeitökonomie
25
Satisfaction
24
Zufriedenheit
24
Welt
23
World
23
Event marketing
18
Tourism
17
Tourismus
17
Freizeitverhalten
16
Leisure behaviour
16
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13
Tourismuswirtschaft
13
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11
Freizeit
9
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9
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Sports
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Beziehungsmarketing
5
Brand management
5
Holiday behaviour
5
Markenführung
5
Marketing management
5
Marketingmanagement
5
Media usage
5
Mediennutzung
5
Relationship marketing
5
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4
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4
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Aufsatz im Buch
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85
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24
Graue Literatur
18
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18
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13
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12
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11
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11
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7
Collection of articles of several authors
7
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7
Sammelwerk
7
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3
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1
Handbook
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Handbuch
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German
12
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12
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Bakker, Gerben
1
Bharwani, Sonia
1
Binder, Alexander
1
Binkhorst, Esther
1
Boksberger, Philipp
1
Brunner, Maximilian
1
Brunner-Sperdin, Alexandra
1
Carbone, Lewis P.
1
Carù, Antonella
1
Chiun, Desmond Chong Fook
1
Cova, Bernard
1
Dekker, Teun Den
1
Getz, Donald
1
Goan, Suzie
1
Hayes, Debi
1
Herrmann, Peter
1
Kilian, Karsten
1
Kozinets, Robert V.
1
LaTour, Kathryn A.
1
Mohd Suki, Norazah
1
Nahrstedt, Wolfgang
1
Nathan, Robert Jeyakumar
1
Nufer, Gerd
1
Pflaum, Dieter
1
Pikkemaat, Birgit
1
Quack, Heinz-Dieter
1
Schnetzler, Hanna
1
Schuckert, Markus
1
Sökmen, Seda
1
Wachowiak, Helmut
1
Weiermair, Klaus
1
Weinhold, Jörn
1
Widmann, Torsten
1
Özel, Çağıl Hale
1
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Schauplätze dreidimensionaler Markeninszenierung : innovative Strategien und Erfolgsmodelle erlebnisorientierter Begegnungskommunikation ; Brand Parks, Museen, Flagship Stores, Messen, Events, Roadshows
3
Industrie und Tourismus : innovatives Standortmanagement für Produkte und Dienstleistungen
2
Kulturtourismus zu Beginn des 21. Jahrhunderts : Festschrift für Albrecht Steinecke
2
Co-creation and well-being in tourism
1
Creative urban milieus : historical perspectives on culture, economy, and the city
1
Events - Wachstumsmarkt im Tourismus? : Tagungsband zum 3. Dresdner-Tourismus-Symposium
1
Flagship marketing : concepts and places
1
Handbook of research on leveraging consumer psychology for effective customer engagement
1
Innovations in services marketing and management : strategies for emerging economies
1
Managing consumer services : factory or theater?
1
Marketing of tourism experiences
1
Memorable customer experiences : a research anthology
1
Stadt- und Standortmarketing : Analysen, Erfahrungen, Perspektiven
1
The Sage handbook of hospitality management
1
The behavioral enterprise
1
The evolution of consumption : theories and practices
1
Time shift, leisure and tourism : impacts of time allocation on successful products and services
1
Tourismus - Herausforderung - Zukunft
1
Tourismusforschung in Nordrhein-Westfalen : Ergebnisse, Projekte, Perspektiven
1
Wertschöpfungsprozesse bei Dienstleistungen : Forum Dienstleistungsmanagement
1
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ECONIS (ZBW)
24
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1
An online marketing strategies assessment for companies in airlines and entertainment industries in Malaysia
Nathan, Robert Jeyakumar
;
Chiun, Desmond Chong Fook
; …
- In:
Handbook of research on leveraging consumer psychology …
,
(pp. 1-15)
.
2017
Persistent link: https://www.econbiz.de/10011528805
Saved in:
2
Postmodern museum visitor experience as a leisure activity
Özel, Çağıl Hale
;
Sökmen, Seda
- In:
Co-creation and well-being in tourism
,
(pp. 33-46)
.
2017
Persistent link: https://www.econbiz.de/10012208343
Saved in:
3
Hospitality innovations in the emerging experience economy : a case study of the Oberoi resorts
Bharwani, Sonia
- In:
Innovations in services marketing and management : …
,
(pp. 307-328)
.
2014
Persistent link: https://www.econbiz.de/10010201153
Saved in:
4
The design of consumer experiences : managerial approaches for service companies
Carù, Antonella
;
Cova, Bernard
- In:
Managing consumer services : factory or theater?
,
(pp. 91-108)
.
2014
Persistent link: https://www.econbiz.de/10010478148
Saved in:
5
Erfolgsfaktoren für Marken-Erlebniswelten außerhalb der Konsumgüterindustrie : dargestellt am Beispiel ausgewählter Hydroenergie-Erzeuger
Widmann, Torsten
- In:
Kulturtourismus zu Beginn des 21. Jahrhunderts : …
,
(pp. 213-230)
.
2013
Persistent link: https://www.econbiz.de/10009780313
Saved in:
6
Freizeit- und Themenparks : multimediale Zufluchtsorte einer erlebnishungrigen Gesellschaft?
Herrmann, Peter
- In:
Kulturtourismus zu Beginn des 21. Jahrhunderts : …
,
(pp. 193-200)
.
2013
Persistent link: https://www.econbiz.de/10009780315
Saved in:
7
Agenda for co-creation tourism experience research
Binkhorst, Esther
;
Dekker, Teun Den
- In:
Marketing of tourism experiences
,
(pp. 213-229)
.
2010
Persistent link: https://www.econbiz.de/10003944776
Saved in:
8
Brand fans : when entertainment + marketing integrate online
Kozinets, Robert V.
-
2010
Persistent link: https://www.econbiz.de/10008759902
Saved in:
9
Managing hospitality experiences : Las Vegas style
LaTour, Kathryn A.
;
Carbone, Lewis P.
;
Goan, Suzie
- In:
Memorable customer experiences : a research anthology
,
(pp. 177-193)
.
2009
Persistent link: https://www.econbiz.de/10003902758
Saved in:
10
Event design and management
Getz, Donald
- In:
The Sage handbook of hospitality management
,
(pp. 518-540)
.
2008
Persistent link: https://www.econbiz.de/10003756789
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