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~subject:"Consumer behaviour"
~subject:"Germany"
~subject:"Success factor"
~subject:"Theory"
~type_genre:"Article in journal"
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Consumer behaviour
Germany
Success factor
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Advertising planning
286
Werbeplanung
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94
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55
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Gierl, Heribert
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Steffenhagen, Hartwig
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Zhang, Jianqiang
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Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
7
Journal of marketing communications
5
Journal of advertising research
3
Journal of marketing research : JMR
3
The Rand journal of economics
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of consumer behaviour : an international research review
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
2
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
2
The American economic review
2
The journal of industrial economics
2
Advances in applied microeconomics : a research annual
1
American journal of agricultural economics
1
Applied economics
1
Asia Pacific journal of marketing and logistics
1
Australasian marketing journal
1
Betriebswirtschaftliche Forschung und Praxis : BFuP
1
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
Economics letters
1
European journal of marketing : EJM
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Foundations and trends in marketing : FTMKT
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Harvard-Business-Manager : das Wissen der Besten
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IEEE transactions on engineering management : EM
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International journal of advertising : the review of marketing communications
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International journal of electronic commerce : IJEC
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International journal of industrial organization
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International journal of production research
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Journal for global business advancement : JGBA
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Journal of agricultural and applied economics
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Journal of agricultural and applied economics : JAEE
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Journal of business research : JBR
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Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
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Journal of fashion marketing and management
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Journal of food products marketing
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Journal of international business studies : JIBS ; an official journal of the Academy of International Business
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ECONIS (ZBW)
85
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1
Targeted advertising with R&D rivalry
Li, Changying
;
Li, Youping
;
Zhang, Jianhu
- In:
Mathematical social sciences
124
(
2023
),
pp. 24-34
Persistent link: https://www.econbiz.de/10014470025
Saved in:
2
An integrative framework of cooperative advertising with reference price effects
Martín Herrán, Guiomar
;
Sigué, Simon Pierre
- In:
Journal of retailing and consumer services
70
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014240284
Saved in:
3
Are they being authentic? : the effects of self-disclosure and message sidedness on sponsored post effectiveness
Lee, Susanna S.
;
Johnson, Benjamin K.
- In:
International journal of advertising : the review of …
41
(
2022
)
1
,
pp. 30-53
Persistent link: https://www.econbiz.de/10013167380
Saved in:
4
Dynamic budget allocation for social media advertising campaigns : optimization and learning
Luzon, Yossi
;
Pinchover, Rotem
;
Khmelnitsky, Eugene
- In:
European journal of operational research : EJOR
299
(
2022
)
1
,
pp. 223-234
Persistent link: https://www.econbiz.de/10013206971
Saved in:
5
Targeted advertising in the breakfast ceral industry
Berning, Joshua
;
Rabinowitz, Adam N.
- In:
Journal of agricultural and applied economics : JAEE
49
(
2017
)
3
,
pp. 382-399
Persistent link: https://www.econbiz.de/10011737725
Saved in:
6
Nonparametric advertising budget allocation with inventory constraint
Yang, Chaolin
;
Xiong, Yi
- In:
European journal of operational research : EJOR
285
(
2020
)
2
,
pp. 631-641
Persistent link: https://www.econbiz.de/10012239634
Saved in:
7
Personalized pricing and advertising : who are the winners?
Esteves, Rosa-Branca
;
Resende, Joana
- In:
International journal of industrial organization
63
(
2019
),
pp. 239-282
Persistent link: https://www.econbiz.de/10012320574
Saved in:
8
Targeted advertising by asymmetric firms
Zhang, Jianqiang
;
He, Xiuli
- In:
Omega : the international journal of management science
89
(
2019
),
pp. 136-150
Persistent link: https://www.econbiz.de/10012118622
Saved in:
9
Consumer-driven media planning and buying
Schultz, Don E.
;
Block, Martin P.
;
Viswanathan, Vijay
- In:
Journal of marketing communications
24
(
2018
)
8
,
pp. 761-778
Persistent link: https://www.econbiz.de/10011976099
Saved in:
10
The risk of omitting warmth or competence information in ads : advertising strategies for hedonic and utilitarian brand types
Peter, Christina
;
Ponzi, Milan
- In:
Journal of advertising research
58
(
2018
)
4
,
pp. 423-432
Persistent link: https://www.econbiz.de/10011966603
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