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~subject:"Consumer behaviour"
~subject:"Internationales Marketing"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Sammlung"
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Consumer behaviour
Internationales Marketing
Marketing management
7,280
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7,280
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1,516
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998
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997
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International marketing review
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Asia Pacific journal of marketing and logistics
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Journal of Islamic marketing : JIMA
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Journal of the Academy of Marketing Science
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Psychology & marketing
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The journal of business & industrial marketing
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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International business review : the official journal of the European International Business Academy
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Journal of promotion management : innovations in planning and applied research
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Marketing letters : a journal of research in marketing
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ECONIS (ZBW)
1,821
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81
Compensatory consumption and unplanned purchases : the moderating role of the decision frame effect
Kim, Jungkeun
;
Lee, Eunji
;
Park, Suh-Young Irene
; …
- In:
Journal of travel and tourism marketing
41
(
2024
)
2
,
pp. 186-207
Persistent link: https://www.econbiz.de/10014513631
Saved in:
82
Defining the identity-image gap : an analysis of a collective wine brand
Spiga, Antonio
;
Cardebat, Jean-Marie
- In:
International journal of wine business research
36
(
2024
)
1
,
pp. 40-60
Persistent link: https://www.econbiz.de/10014484087
Saved in:
83
Mapping the sustainability branding field : emerging trends and future directions
Nascimento, Jorge
;
Loureiro, Sandra Maria Correia
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 234-257
Persistent link: https://www.econbiz.de/10014486331
Saved in:
84
Leveraging brand coolness for building strong consumer-brand relationships : different implications for products and services
Tran Trieu Khai
;
Anh Tran Tram Truong
;
Truong, Van-Anh T.
; …
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 258-272
Persistent link: https://www.econbiz.de/10014486340
Saved in:
85
Coincidental brand origins influence persuasion based on need for cognition
Cheng, Yimin
;
Orazi, Davide Christian
- In:
European journal of marketing
58
(
2024
)
1
,
pp. 255-289
Persistent link: https://www.econbiz.de/10014466301
Saved in:
86
Communicating about sustainability in fashion : a construal level theory approach
Lee, Zoe
;
Gordon-Wilson, Sianne
;
Davies, Iain
;
Pring, Cara
- In:
European journal of marketing
58
(
2024
)
1
,
pp. 313-341
Persistent link: https://www.econbiz.de/10014466304
Saved in:
87
(Over)eating with our eyes : an examination of mukbang influencer marketing and consumer engagement with food brands
Dam, Linda
;
Basaran Borsai, Anne Marie
;
Burroughs, Benjamin
- In:
Journal of promotion management : innovations in …
30
(
2024
)
2
,
pp. 227-251
Persistent link: https://www.econbiz.de/10014447612
Saved in:
88
Keeping promises in cause-related marketing campaigns : development and validation of promised impact evidence scale
Shanbhag, Parthesh R.
;
Pai, Yogesh P.
;
Pattusamy, Murugan
; …
- In:
Journal of consumer marketing
41
(
2024
)
2
,
pp. 239-257
Persistent link: https://www.econbiz.de/10014519729
Saved in:
89
Omnichannel management capabilities in international marketing : the effects of word of mouth on customer engagement and customer equity
Akter, Shahriar
;
Babu, Mujahid Mohiuddin
;
Hossain, …
- In:
International marketing review
41
(
2024
)
1
,
pp. 42-73
Persistent link: https://www.econbiz.de/10014524760
Saved in:
90
Examining the marketing performance of the firms from an international dynamic marketing capability perspective : moderating role of marketing leadership team
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
International marketing review
41
(
2024
)
1
,
pp. 138-161
Persistent link: https://www.econbiz.de/10014524774
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