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~subject:"Consumer behaviour"
~subject:"USA"
~subject:"Zielgruppe"
~type_genre:"Aufsatz im Buch"
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Consumer behaviour
USA
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Print advertising
84
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84
Advertising effects
24
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24
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17
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17
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The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
2
Advertising and violence : concepts and perspectives
1
Anspruchsgruppenorientierte Kommunikation : neue Ansätze zu Kunden-, Mitarbeiter- und Unternehmenskommunikation
1
Challenges in an age of dis-engagement
1
Cutting edge international research
1
Discourse, communication and the enterprise : genres and trends : [a selection of papers originally presented at the Fifth Conference on Discourse, Communication and the Enterprise (DICOEN V) held in Milan in September 2009]
1
Discourse, identities and genres in corporate communication : sponsorship, advertising and organizational communication
1
Employer brand management : Arbeitgebermarken aufbauen und steuern
1
Enhancing knowledge development in marketing ; Vol. 21
1
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
1
Eye Tracking in der Sport- und Veranstaltungsbranche
1
Legal and business aspects of the magazine industry 1984
1
New approaches to discourse and business communication
1
Proceedings of the 14th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe : November 30 - December 2, 2006, Vienna, Austria
1
The advertising and consumer culture reader
1
Visual marketing : from attention to action ; [outgrowth of the Visual Marketing Conference that was organized at the University of Michigan in May 2005]
1
Visual merchandising : the image of selling
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ECONIS (ZBW)
18
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1
Zielgruppenadäquate Gestaltung von Printmedien bei Großkongressen
Schneider, Julia
- In:
Eye Tracking in der Sport- und Veranstaltungsbranche
,
(pp. 47-52)
.
2019
Persistent link: https://www.econbiz.de/10011997804
Saved in:
2
Nothing beats quality? The influence of consumer testing signs on the evaluation of print ads
Havlicek, Eva
;
Marckhgott, Eva
- In:
Challenges in an age of dis-engagement
,
(pp. 213-225)
.
2017
Persistent link: https://www.econbiz.de/10011692458
Saved in:
3
Employer Branding-Strategie : strategische Ausrichtung der Arbeitgebermarke bestimmen
Walter, Benjamin von
;
Kremmel, Dietmar
- In:
Employer brand management : Arbeitgebermarken aufbauen …
,
(pp. 113-137)
.
2016
Persistent link: https://www.econbiz.de/10011525977
Saved in:
4
Selling perceptions of space : AT&T print ads, 1908-1930
Bills, Emily
- In:
Visual merchandising : the image of selling
,
(pp. 55-74)
.
2016
Persistent link: https://www.econbiz.de/10011584067
Saved in:
5
Exploring the underlying dimensions of violence in print advertisements
Leonard, Hillary A.
;
Ashley, Christy
- In:
Advertising and violence : concepts and perspectives
,
(pp. 23-41)
.
2015
Persistent link: https://www.econbiz.de/10010498568
Saved in:
6
Choose your ad paper type carefully : how haptic ad paper characteristics affect product judgments
Langner, Tobias
;
Fischer, Alexander
;
Brune, Philipp
- In:
The changing roles of advertising : [extended versions …
,
(pp. 19-27)
.
2013
Persistent link: https://www.econbiz.de/10009773065
Saved in:
7
The influence of demographic factors on the perception of humane-oriented (CSR) appeals in advertisements : a multi-country analysis
Diehl, Sandra
;
Mueller, Barbara
;
Terlutter, Ralf
- In:
The changing roles of advertising : [extended versions …
,
(pp. 313-327)
.
2013
Persistent link: https://www.econbiz.de/10009773946
Saved in:
8
Genre variation in tobacco advertising
Garzone, Giuliana
- In:
Discourse, communication and the enterprise : genres …
,
(pp. 343-370)
.
2011
Persistent link: https://www.econbiz.de/10009011224
Saved in:
9
Mit hochveredelten Printmedien ein Leseerlebnis schaffen
Bauer, Hans H.
;
Heinrich, Daniel
;
Hampel, Stefan
- In:
Erlebniskommunikation : Erfolgsfaktoren für die …
,
(pp. 251-273)
.
2011
Persistent link: https://www.econbiz.de/10009373446
Saved in:
10
Color effects on implicit memory in a print advertising context : a process dissociation procedure approach
Panigyrakis, George G.
;
Kyrousi, Antigone G.
-
2011
Persistent link: https://www.econbiz.de/10010191072
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