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~subject:"Consumer behaviour"
~subject:"Verbraucher"
~type_genre:"Book section"
~type_genre:"Glossary included"
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Consumer behaviour
Verbraucher
Werbung
721
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716
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139
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139
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83
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76
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2
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2
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Green advertising and the reluctant consumer
4
Advertising, promotion, and new media
3
The Sage handbook of advertising
3
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
2
Cutting edge international research
2
Emerging markets from a multidisciplinary perspective : challenges, opportunities and research agenda
2
Explorations in critical studies of advertising
2
Handbuch Telekommunikation und Wirtschaft : volkswirtschaftliche und betriebswirtschaftliche Perspektiven
2
International marketing ; Vol. 2
2
Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
2
Public relations and advertising theories : concepts and practices
2
Social and environmental issues in advertising
2
The advertising and consumer culture reader
2
Zur Verantwortung von Unternehmen und Konsumenten
2
APPROACHES TO CORPORATE SOCIAL RESPONSIBILITY : knowledge, values, and actions
1
Advances in electronic marketing
1
Advertising in developing and emerging countries : the economic, political and social context
1
Advertising theory
1
Analyzing the cultural diversity of consumers in the global marketplace
1
Applying social cognition to consumer-focused strategy : [papers presented at the 23rd annual Advertising and Consumer Psychology Conference, which was held on May 21-23, 2004, in Montréal, Canada]
1
Bittere Arznei : Wirtschaftsethik und Ökonomik der pharmazeutischen Industrie
1
Challenges in an age of dis-engagement
1
Communicating corporate social responsibility : perspectives and practice
1
Consumer Australia : historical perspectives
1
Designing and communicating experience
1
Enhancing knowledge development in marketing ; Vol. 21
1
Entrepreneurship, growth and economic integration : a linkage
1
From Little's law to marketing science : essays in honor of John D.C. Little
1
Handbook of research on international advertising
1
Improving decision making in real-time bidding
1
Innovative perspectives on corporate communication in the global world
1
Integrated marketing communication : creating spaces for engagement
1
Interpretive consumer research : paradigms, methodologies & applications
1
Introduction to business communication
1
Kellogg on marketing
1
Kooperation und Effizienz in der Unternehmenskommunikation : inner- und außerbetriebliche Kommunikationsaspekte von Corporate Identity und Interkulturalität
1
Kooperation und Effizienz in der Unternehmenskommunikation : inner- und außerbetriebliche Kommunikationsaspekte zur Corporate Identity und Interkulturalität
1
Managing learning organization in industry 4.0 : proceedings of the International Seminar and Conference on Learning Organization (ISCLO 2019), Bandung, Indonesia, October 9-10, 2019
1
Marketing Communications and Brand Development in Emerging Economies Volume I : Contemporary and Future Perspectives
1
Marketing and management sciences : proceedings of the International Conference on ICMMS 2008
1
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ECONIS (ZBW)
86
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1
How to communicate sustainability in tourism : examining value-based drivers for advertising effectiveness
Starke, Eliza
;
Stegemann, Manuel
;
Linde, Janine Julia
; …
- In:
Sustainability in Business Management
,
(pp. 17-37)
.
2023
Persistent link: https://www.econbiz.de/10014337991
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2
Customized Copy : a study of the relationship between personality and the reception of linguistically tailored advertising
Schirpke, Ann-Kathrin
;
Ahrens, Kornelia
- In:
Werbung und PR im digitalen Zeitalter : Grenzen, …
,
(pp. 357-379)
.
2023
Persistent link: https://www.econbiz.de/10014435298
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3
Impact of racial diversity in advertising on the perception of mass-customized products by consumers
Aichner, Thomas
;
Brutto, Amanda
;
Nippa, Michael
- In:
Mass Customization and Customer Centricity : In Honor …
,
(pp. 239-272)
.
2023
Persistent link: https://www.econbiz.de/10014322032
Saved in:
4
New parents, new shopping habits? : CSR knowledge, CSR cues, and baby product advertisements
Paiker, Marie
;
Lienbacher, Eva
;
Vallaster, Christine
- In:
APPROACHES TO CORPORATE SOCIAL RESPONSIBILITY : …
,
(pp. 48-66)
.
2023
Persistent link: https://www.econbiz.de/10014521400
Saved in:
5
Brand worlds : a guide to creating holistic worlds of brand experiences through communication
Diehl, Sandra
;
Terlutter, Ralf
- In:
Media and change management : creating a path for new …
,
(pp. 169-187)
.
2022
Persistent link: https://www.econbiz.de/10013167347
Saved in:
6
Cross-media advertising in times of changing media environments and media consumption patterns
Diehl, Sandra
;
Koinig, Isabell
;
Scheiber, Rebecca
- In:
Media and change management : creating a path for new …
,
(pp. 189-209)
.
2022
Persistent link: https://www.econbiz.de/10013167353
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7
Understanding irresponsibility in digital advertising
Jin, Boyi
;
Liu, Martin J.
;
Luo, Jun
;
Yuan, Russa
- In:
Responsible Innovation Management
,
(pp. 79-94)
.
2022
Persistent link: https://www.econbiz.de/10013419255
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8
Advertising in virtual reality : a hierarchy of effects paradigm
Bodunde, Ikeola J.
;
Ohu, Eugene
- In:
Marketing Communications and Brand Development in …
,
(pp. 229-252)
.
2022
Persistent link: https://www.econbiz.de/10013274632
Saved in:
9
Managing consumer capitalism : artists, engineers, and psychologists as new marketing experts in interwar Germany
Logemann, Jan
- In:
Reshaping capitalism in Weimar and Nazi Germany
,
(pp. 208-231)
.
2022
Persistent link: https://www.econbiz.de/10013191962
Saved in:
10
How is smartphone advertising important for consumers' purchase intention in an emerging economy? : evidence from Vietnam
Dang Khoa Tran
- In:
Recent developments in Vietnamese business and finance
,
(pp. 579-610)
.
2021
Persistent link: https://www.econbiz.de/10012799242
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