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~subject:"Consumer behaviour"
~type_genre:"Aufsatz im Buch"
~type_genre:"CD-ROM, DVD"
~type_genre:"Case study"
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Consumer behaviour
Elderly people
872
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872
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292
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288
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177
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The silver market phenomenon : marketing and innovation in the aging society
7
The aging consumer : perspectives from psychology and marketing
6
The aging consumer : perspectives from psychology and economics
5
Best Practice Modelle im 55plus Marketing : bewährte Konzepte für den Dialog mit Senioren
3
The silver market phenomenon : business opportunities in an era of demographic change
3
55plus Marketing : Zukunftsmarkt Senioren
2
After fifty : how the baby boom will redefine the mature market ; travel & leisure, fast food, apparel/retail, technology, health, financial services
2
After sixty : marketing to baby boomers reaching their big transition years
2
Aging society and its implications for services marketing : approaches in hospitality, tourism and transport
2
Breaking new ground in theory and practice
2
Demografischer Wandel in der unternehmerischen Praxis : mit Best-Practice-Berichten
2
Verbrauchervielfalt : Chancen des demographischen Wandels für Konsum und Finanzen
2
Zukunftsperspektiven des Marketing - Paradigmenwechsel und Neuakzentuierungen : Festschrift anlässlich der Emeritierung von Prof. Dr. Dr. h. c. Hans Hörschgen
2
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
1
After the great recession : the struggle for economic recovery and growth
1
Ageing in Europe - supporting policies for an inclusive society
1
Baltic Business and Socio-Economic Development 2007 : 3rd International Conference Tallinn, Estonia, June 17-19, 2007
1
Brand management in emerging markets : theories and practice
1
Contemporary consumer culture theory
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Data-Driven Decision Making
1
Dem Konsumenten auf der Spur : neue Angebotsstrategien und Nachfragemuster
1
Demographic Banking : demographische Entwicklung als Herausforderung für Kreditinstitute
1
Demographischer Wandel als unternehmerische Herausforderung : Kongress-Dokumentation 60. Deutscher Betriebswirtschafter-Tag 2006
1
Der private Haushalt als Gesundheitsstandort : theoretische und empirische Analysen ; [Tagung "Die Ökonomischen Wirkungen Assistierender Technologien in der Gesundheits- und Pflegeversorgung", ... 20. und 21. November 2009 im Hanse-Wissenschaftskolleg in Delmenhorst]
1
Die Alten und das Netz : Angebote und Nutzung jenseits des Jugendkults
1
Digital transformation and innovative services for business and learning
1
Facetten des Konsumenten- und Käuferverhaltens in Theorie und Praxis
1
Gesundheitsökonomie und Wirtschaftspolitik : Festschrift zum 70. Geburtstag von Prof. Dr. Dr. h.c. Peter Oberender
1
Global observations of the influence of culture on consumer buying behavior
1
Handbook of consumer psychology
1
Handbook of research on consumer behavior change and data analytics in the socio-digital era
1
Handbook of research on management and strategies for digital enterprise transformation
1
Handel in Theorie und Praxis : Festschrift zum 60. Geburtstag von Prof. Dr. Dirk Möhlenbruch
1
Harvard business review : HBR
1
Immobilienwirtschaft zwischen Ökonomie und Recht : Festschrift zum 80. Geburtstag von Dr. Dr. h. c. Dr. h.c. Johann Vielberth
1
Investing in health : the social and economic benefits of health care innovation
1
Issues in Islamic banking
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Konsumenten im Fokus der Wissenschaft : Festschrift anlässlich der Emeritierung von Georg Karg
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ECONIS (ZBW)
85
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1
Generational cohort analysis to purchase fashion products in India
Kaur, Jasmandeep
;
Malik, Priyanka
;
Surabhi Singh
- In:
Data-Driven Decision Making
,
(pp. 139-150)
.
2024
Persistent link: https://www.econbiz.de/10014633449
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2
Sustainable cosmetics and perceived brand image on social networks : comparison between millennial and centennial women
Sahelices-Pinto, César
;
Lanero Carrizo, Ana
;
Vazquez …
- In:
Responsible Consumption and Sustainability : Case …
,
(pp. 229-247)
.
2023
Persistent link: https://www.econbiz.de/10014320714
Saved in:
3
Age in the consumer behavior change : evidence from awareness, perceived value, and use of mobile banking
Vasudeva, Savdeep
- In:
Handbook of research on consumer behavior change and …
,
(pp. 255-274)
.
2022
Persistent link: https://www.econbiz.de/10013334818
Saved in:
4
Generational differences in omnichannel experience : rising new segment: Gen Z
Baykal, Bilge
- In:
Managing customer experiences in an omnichannel world : …
,
(pp. 117-132)
.
2021
Persistent link: https://www.econbiz.de/10012492363
Saved in:
5
Changes of online shopping among the elderly during the Corona-19 pandemic
Guterman, Hanna Gendel
;
Sohlberg, Idit
;
Levy, Shalom
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 142-150)
.
2023
Persistent link: https://www.econbiz.de/10014289854
Saved in:
6
When age, religion, and culture matter : the impact of aging, religiosity, and cultural differences on consumers' emotions and behavior
Sarofim, Samer
;
Tolba, Ahmed
- In:
Global observations of the influence of culture on …
,
(pp. 261-278)
.
2018
Persistent link: https://www.econbiz.de/10011718916
Saved in:
7
Corporate elderly entrepreneurship in the digital world
Özsungur, Fahri
- In:
Handbook of research on management and strategies for …
,
(pp. 149-172)
.
2021
Persistent link: https://www.econbiz.de/10013176865
Saved in:
8
Motivated cognition and curiosity in the aging consumer
Hargis, Mary B.
;
Whatley, Mary C.
;
Siegel, Alexander L. M.
- In:
The aging consumer : perspectives from psychology and …
,
(pp. 47-66)
.
2021
Persistent link: https://www.econbiz.de/10012297454
Saved in:
9
Aging-related changes in decision-making
Bjälkebring, Pär
;
Peters, Ellen
- In:
The aging consumer : perspectives from psychology and …
,
(pp. 69-101)
.
2021
Persistent link: https://www.econbiz.de/10012297605
Saved in:
10
Impact of age on brand choice
Lambert-Pandraud, Raphaëlle
;
Laurent, Gilles
- In:
The aging consumer : perspectives from psychology and …
,
(pp. 163-181)
.
2021
Persistent link: https://www.econbiz.de/10012298599
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