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~subject:"Consumer behaviour"
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Search: person:"Balasubramanian, Siva K."
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Consumer behaviour
Konsumentenverhalten
13
Consumer/Household Economics
10
Food Consumption/Nutrition/Food Safety
10
USA
6
United States
6
Product Placement
5
Product placement
5
Advertising effects
4
Werbewirkung
4
Willingness to pay
4
genetically modified food
4
Beziehungsmarketing
3
Brand
3
Brand management
3
E-commerce
3
Electronic Commerce
3
Health Economics and Policy
3
Markenartikel
3
Markenführung
3
Online retailing
3
Online-Handel
3
Relationship marketing
3
Theorie
3
Theory
3
WTA
3
WTP
3
Zahlungsbereitschaftsanalyse
3
contingent valuation
3
endowment effect
3
prospect theory
3
Brand image
2
Comparison
2
Emotion
2
Finland
2
Finnland
2
Genetically modified product
2
Gentechnisch erzeugtes Produkt
2
Großbritannien
2
Lancaster's characteristics model
2
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Article
13
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13
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13
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English
13
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Balasubramanian, Siva Kumar
13
Coker, Kesha K.
3
Jiang, Pingjun
3
Patwardhan, Hemant
3
Pillai, Deepa
3
Gistri, Giacomo
2
Lambert, Zarrel V.
2
Moon, Wanki
2
Altobellom Suzanne A.
1
Chang, Jae Bong
1
Hsu, Sonya H. Y.
1
Kulviwat, Songpol
1
Rimal, Arbindra
1
Sabour, Nadia I.
1
Thakur, Ramendra
1
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The journal of product & brand management
3
Food policy : economics planning and politics of food and agriculture
2
Electronic commerce research and applications
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of advertising : the review of marketing communications
1
Journal of consumer behaviour : an international research review
1
Journal of customer behaviour
1
Journal of electronic commerce research : JECR
1
The journal of consumer marketing
1
The journal of services marketing
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ECONIS (ZBW)
13
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13
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1
Priming movie product placements : new insights from a cross-national case study
Balasubramanian, Siva Kumar
;
Gistri, Giacomo
- In:
International journal of advertising : the review of …
41
(
2022
)
6
,
pp. 1064-1094
Persistent link: https://www.econbiz.de/10013362126
Saved in:
2
Attitudes and related perceptions about product placement : a comparison of Finland, Italy and the United States
Sabour, Nadia I.
;
Pillai, Deepa
;
Gistri, Giacomo
; …
- In:
International journal of advertising : the quarterly …
35
(
2016
)
2
,
pp. 362-387
Persistent link: https://www.econbiz.de/10011581255
Saved in:
3
Responses to customized products : the consumers’ behavioral intentions
Jiang, Pingjun
;
Balasubramanian, Siva Kumar
;
Lambert, …
- In:
The journal of services marketing
29
(
2015
)
4
,
pp. 314-326
Persistent link: https://www.econbiz.de/10011406425
Saved in:
4
Consumers' value perceptions of e-customization : a model incorporating information framing and product type
Jiang, Pingjun
;
Balasubramanian, Siva Kumar
;
Lambert, …
- In:
The journal of consumer marketing
31
(
2014
)
1
,
pp. 54-67
Persistent link: https://www.econbiz.de/10010253990
Saved in:
5
Modeling attitude constructs in movie product placement
Balasubramanian, Siva Kumar
;
Patwardhan, Hemant
; …
- In:
The journal of product & brand management
23
(
2014
)
7
,
pp. 516-531
Persistent link: https://www.econbiz.de/10010467560
Saved in:
6
An empirical comparison of market efficiency : electronic marketplaces vs. traditional retail formats
Jiang, Pingjun
;
Balasubramanian, Siva Kumar
- In:
Electronic commerce research and applications
13
(
2014
)
2
,
pp. 98-109
Persistent link: https://www.econbiz.de/10011348330
Saved in:
7
Reflections on emotional attachment to brands : brand romance and brand love
Patwardhan, Hemant
;
Balasubramanian, Siva Kumar
- In:
Journal of customer behaviour
12
(
2013
)
1
,
pp. 73-79
Persistent link: https://www.econbiz.de/10009758537
Saved in:
8
Message exposure with friends : the role of social context on attitudes towards prominently placed brands
Coker, Kesha K.
;
Altobellom Suzanne A.
; …
- In:
Journal of consumer behaviour : an international …
12
(
2013
)
2
,
pp. 102-111
Persistent link: https://www.econbiz.de/10009738785
Saved in:
9
Consumer valuation of health attributes for soy-based food : a choice modeling approach
Chang, Jae Bong
;
Moon, Wanki
;
Balasubramanian, Siva Kumar
- In:
Food policy : economics planning and politics of food …
37
(
2012
)
3
,
pp. 335-342
Persistent link: https://www.econbiz.de/10009661231
Saved in:
10
Brand romance : a comlementary approach to explain emotional attachment toward brands
Patwardhan, Hemant
;
Balasubramanian, Siva Kumar
- In:
The journal of product & brand management
20
(
2011
)
4
,
pp. 297-308
Persistent link: https://www.econbiz.de/10009314009
Saved in:
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