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~subject:"Consumer behaviour"
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Consumer behaviour
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Brand management
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Einkommensteuer
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Income tax
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Nash equilibrium
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Art infusion
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Mao, Wen
5
Czarnecka, Barbara
1
De Vita, Jennifer
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Oppewal, Harmen
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Pontes, Nicolas
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Quach, Sara
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Schivinski, Bruno
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Septianto, Felix
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Thaichon, Park
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Journal of business research : JBR
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of retailing
1
Marketing letters : a journal of research in marketing
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The journal of product & brand management
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ECONIS (ZBW)
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1
Art infusion and functional theories of attitudes toward luxury brands : the mediating role of feelings of self-inauthenticity
Quach, Sara
;
Septianto, Felix
;
Thaichon, Park
;
Mao, Wen
- In:
Journal of business research : JBR
150
(
2022
),
pp. 538-552
Persistent link: https://www.econbiz.de/10013365761
Saved in:
2
Effects of social media brand-related content on fashion products buying behaviour : a moderated mediation model
Schivinski, Bruno
;
Pontes, Nicolas
;
Czarnecka, Barbara
; …
- In:
The journal of product & brand management
31
(
2022
)
7
,
pp. 1047-1062
Persistent link: https://www.econbiz.de/10013429018
Saved in:
3
Sometimes "fee" is better than "free" : token promotional pricing and consumer reactions to price promotion offering product upgrades
Mao, Wen
- In:
Journal of retailing
92
(
2016
)
2
,
pp. 173-184
Persistent link: https://www.econbiz.de/10011505004
Saved in:
4
The attraction effect is more pronounced for consumers who rely on intuitive reasoning
Mao, Wen
;
Oppewal, Harmen
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
1
,
pp. 339-351
Persistent link: https://www.econbiz.de/10009530698
Saved in:
5
When one desires too much of a good thing : the compromise effect under maximizing tendencies
Mao, Wen
- In:
Journal of consumer psychology : JCP : the official …
26
(
2016
)
1
,
pp. 66-80
Persistent link: https://www.econbiz.de/10011479129
Saved in:
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