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~subject:"Consumer behaviour"
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Search: person:"Milberg, Sandra"
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Consumer behaviour
Konsumentenverhalten
12
Brand management
11
Markenführung
11
Brand
7
Brand extension
6
Markenartikel
6
Markentransfer
6
Brand image
5
Markenimage
5
Einzelhandel
4
Handelsmarke
4
Retail trade
4
Store brand
4
Attraction effect
3
Chile
3
Consumer choice
3
Marketing management
3
Marketingmanagement
3
Meta-analysis
3
Market research
2
Marktforschung
2
Meta-Analyse
2
Private label brands
2
Baseline prediction
1
Bewertung
1
Brand Extensions
1
Brand choice
1
Brand familiarity
1
Brand manufacturers
1
Choice
1
Competitive strategy
1
Compromise effects
1
Context effects
1
Destination familiarity
1
Diffusion of innovations
1
Emerging markets
1
Evaluation
1
Experiment
1
Experimental Design
1
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3
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Article
12
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9
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9
Aufsatz im Buch
3
Book section
3
Reprint
3
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English
12
Author
All
Milberg, Sandra J.
10
Goodstein, Ronald Charles
5
Sinn, Francisca
5
Cuneo, Andres
4
Epstein, Leonardo D.
3
Celedon, Paulina
2
McCarthy, Michael S.
2
Milberg, Sandra
2
Park, C. Whan
2
Alarcon-del-Amo, Maria del Carmen
1
Benavente H., José Miguel
1
Flores, Arturo A.
1
Heath, Timothy B.
1
Lawson, Robert
1
Lopez-Belbeze, Pilar
1
Palacios-Fenech, Javier
1
Silva, Monica
1
Silva, Mónica
1
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Brand management ; Vol. 3
3
Journal of business research : JBR
2
European journal of marketing : EJM
1
European management journal
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of international marketing
1
Journal of marketing management : MM
1
Marketing letters : a journal of research in marketing
1
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ECONIS (ZBW)
12
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12
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1
Parent brand susceptibility to negative feedback effects from brand extensions : a meta-analysis of experimental consumer findings
Milberg, Sandra J.
;
Cuneo, Andres
;
Silva, Monica
; …
- In:
Journal of consumer psychology : JCP ; the official …
33
(
2023
)
1
,
pp. 21-44
Persistent link: https://www.econbiz.de/10014289714
Saved in:
2
Private label and manufacturer brand choice in a new competitive reality : strategic directions and the future of brands
Cuneo, Andres
;
Milberg, Sandra J.
;
Alarcon-del-Amo, …
- In:
European management journal
37
(
2019
)
1
,
pp. 117-128
Persistent link: https://www.econbiz.de/10011996316
Saved in:
3
A new approach to measuring retail promotion effectiveness : a case of store traffic
Epstein, Leonardo D.
;
Flores, Arturo A.
;
Goodstein, …
- In:
Journal of business research : JBR
69
(
2016
)
10
,
pp. 4394-4402
Persistent link: https://www.econbiz.de/10011554662
Saved in:
4
The growth of private label brands : a worldwide phenomenon?
Cuneo, Andres
;
Milberg, Sandra J.
;
Benavente H., José …
- In:
Journal of international marketing
23
(
2015
)
1
,
pp. 72-90
Persistent link: https://www.econbiz.de/10010520812
Saved in:
5
Synthesis of attraction effect research : practical market implications?
Milberg, Sandra J.
;
Silva, Mónica
;
Celedon, Paulina
; …
- In:
European journal of marketing : EJM
48
(
2014
)
7/8
,
pp. 1413-1430
Persistent link: https://www.econbiz.de/10010414759
Saved in:
6
Attraction and superiority effects in the Chilean marketplace : do they exist with real brands?
Celedon, Paulina
;
Milberg, Sandra
;
Sinn, Francisca
- In:
Journal of business research : JBR
66
(
2013
)
10
,
pp. 1780-1786
Persistent link: https://www.econbiz.de/10009772375
Saved in:
7
Call back the jury : reinvestigating the effects of fit and parent brand quality in determining brand extension success
Milberg, Sandra J.
;
Goodstein, Ronald Charles
;
Sinn, …
- In:
Journal of marketing management : MM
29
(
2013
)
3/4
,
pp. 374-390
Persistent link: https://www.econbiz.de/10009761861
Saved in:
8
Consumer reactions to brand extensions in a competitive context : does fit still matter?
Milberg, Sandra J.
;
Sinn, Francisca
;
Goodstein, Ronald …
- In:
Journal of consumer research : JCR ; an …
37
(
2010/11
)
3
,
pp. 543-553
Persistent link: https://www.econbiz.de/10008662496
Saved in:
9
Evaluation of brand extensions : the role of product feature similarity and brand concept consistency
Park, C. Whan
;
Milberg, Sandra
;
Lawson, Robert
-
2010
Persistent link: https://www.econbiz.de/10003924413
Saved in:
10
Managing negative feedback effects associated with brand extensions : the impact of alternative branding strategies
Milberg, Sandra J.
;
Park, C. Whan
;
McCarthy, Michael S.
-
2010
Persistent link: https://www.econbiz.de/10003924414
Saved in:
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