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~subject:"Consumer behaviour"
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Search: person:"Park, Kiwan"
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Consumer behaviour
Konsumentenverhalten
8
Brand
2
Cause-Related Marketing
2
Cause-related marketing
2
Digital media
2
Digitale Medien
2
Emotion
2
Luxury goods
2
Luxusgüter
2
Markenartikel
2
Social Web
2
Social behaviour
2
Social network
2
Social web
2
Soziales Netzwerk
2
Soziales Verhalten
2
Viral marketing
2
Virales Marketing
2
prosocial behavior
2
status signaling
2
Access-based services
1
Advertising planning
1
Beziehungsmarketing
1
Brand management
1
Charity
1
Comparison
1
Consumer decision making
1
Consumer enjoyment
1
Consumption
1
Decision
1
Decision under uncertainty
1
Entscheidung
1
Entscheidung unter Unsicherheit
1
Ethics
1
Ethik
1
Experiment
1
Facebooking
1
Fair Trade
1
Fair trade
1
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Undetermined
4
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Article
7
Book / Working Paper
1
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Article in journal
6
Aufsatz in Zeitschrift
6
Aufsatz im Buch
1
Book section
1
Graue Literatur
1
Hochschulschrift
1
Non-commercial literature
1
Thesis
1
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Language
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English
8
Author
All
Park, Kiwan
8
Kim, Sukhyun
2
Kim, Yaeri
2
Lee, Youseok
2
Park, Yookyung
2
Shrum, L. J.
2
Chu, Wujin
1
Kim, Gwang-suk
1
Kim, Hakkyun
1
Lee, Grace Y.
1
Roh, Minjung
1
Schwarz, Norbert
1
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Published in...
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Electronic word of mouth as a promotional technique : new insights from social media
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of electronic commerce : IJEC
1
Journal of business ethics : JOBE
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of macromarketing
1
Psychology & marketing
1
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ECONIS (ZBW)
8
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1
Cause-related marketing of luxury brands : nudging materialists to act prosocially
Kim, Sukhyun
;
Park, Kiwan
;
Shrum, L. J.
- In:
Psychology & marketing
39
(
2022
)
6
,
pp. 1204-1217
Persistent link: https://www.econbiz.de/10013280077
Saved in:
2
Addressing the cause-related marketing paradox for luxury brands to increase prosocial behavior and well-being
Kim, Sukhyun
;
Park, Kiwan
;
Shrum, L. J.
- In:
Journal of macromarketing
42
(
2022
)
4
,
pp. 624-629
Persistent link: https://www.econbiz.de/10013475289
Saved in:
3
Do we always adopt Facebook friends' eWOM postings? : the role of social identity and threat
Kim, Yaeri
;
Park, Yookyung
;
Lee, Youseok
;
Park, Kiwan
- In:
Electronic word of mouth as a promotional technique : …
,
(pp. 86-104)
.
2020
Persistent link: https://www.econbiz.de/10012263251
Saved in:
4
Do we always adopt Facebook friends' eWOM postings? : the role of social identity and threat
Kim, Yaeri
;
Park, Yookyung
;
Lee, Youseok
;
Park, Kiwan
- In:
International journal of advertising : the quarterly …
37
(
2018
)
1
,
pp. 86-104
Persistent link: https://www.econbiz.de/10011859219
Saved in:
5
The effect of the dispersion of review ratings on evaluations of hedonic versus utilitarian products
Chu, Wujin
;
Roh, Minjung
;
Park, Kiwan
- In:
International journal of electronic commerce : IJEC
19
(
2014/2015
)
2
,
pp. 95-125
Persistent link: https://www.econbiz.de/10011433897
Saved in:
6
A cross-national investigation on how ethical consumers build loyalty toward fair trade brands
Kim, Gwang-suk
;
Lee, Grace Y.
;
Park, Kiwan
- In:
Journal of business ethics : JOBE
96
(
2010
)
4
,
pp. 589-611
Persistent link: https://www.econbiz.de/10008698290
Saved in:
7
Will this trip really be exciting? : the role of incidental emotions in product evaluation
Kim, Hakkyun
;
Park, Kiwan
;
Schwarz, Norbert
- In:
Journal of consumer research : JCR ; an …
36
(
2009/10
)
6
,
pp. 983-991
Persistent link: https://www.econbiz.de/10003962956
Saved in:
8
When and why temporal distance matters : the case for goal-directed future consumption
Park, Kiwan
-
2004
Persistent link: https://www.econbiz.de/10003778054
Saved in:
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