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~subject:"Consumer behaviour"
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Consumer behaviour
Beziehungsmarketing
4
Einzelhandel
4
Konsumentenverhalten
4
Relationship marketing
4
Retail trade
4
Retailer awareness
3
Retailer loyalty
3
Brand image
2
India
2
Indien
2
Markenimage
2
Retailer associations
2
Retailer equity
2
Retailer perceived quality
2
Brand management
1
Einzelhandelspreis
1
Food retailing
1
Großbritannien
1
Indian food retailing
1
Lebensmitteleinzelhandel
1
Markenführung
1
Online retailing
1
Online-Handel
1
Purchase intention
1
Retail price
1
Retailer association
1
Sales promotion
1
Structural equation model
1
Structural equation modelling
1
Strukturgleichungsmodell
1
United Kingdom
1
Verkaufsförderung
1
brand equity
1
consumer behaviour
1
moderation
1
online purchase
1
online retailing
1
price deals
1
retailer association
1
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Bhukya, Ramulu
1
Das, Gopal
1
Davies, Keri
1
Elms, Jonathan
1
Kumar, J. Ramesh
1
Londoño, Juan Carlos
1
Manohar, Sridhar
1
Pappu, Ravi
1
Quester, Pascale
1
Saha, Raiswa
1
Sekar, P. C.
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Journal of retailing and consumer services
2
International journal of business innovation and research : IJBIR
1
Journal of management research
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ECONIS (ZBW)
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A commentary on "conceptualising and measuring Consumer-Based Brand–Retailer–Channel Equity"
Pappu, Ravi
;
Quester, Pascale
- In:
Journal of retailing and consumer services
58
(
2021
),
pp. 1-3
Persistent link: https://www.econbiz.de/10012431704
Saved in:
2
Retail brand equity : moderating role of retail price deals on retail brand association and retail brand equity relationship
Kumar, J. Ramesh
;
Saha, Raiswa
;
Manohar, Sridhar
; …
- In:
International journal of business innovation and …
21
(
2020
)
2
,
pp. 217-237
Persistent link: https://www.econbiz.de/10012175544
Saved in:
3
Determinants of customer-based retailer equity : an empirical verification approach from Indian large retail market
Bhukya, Ramulu
- In:
Journal of management research
7
(
2015
)
2
,
pp. 375-385
Persistent link: https://www.econbiz.de/10010510571
Saved in:
4
Linkages of
retailer
awareness
, retailer association, retailer perceived quality and retailer loyalty with purchase intention : a study of Indian food retail brands
Das, Gopal
- In:
Journal of retailing and consumer services
21
(
2014
)
3
,
pp. 284-292
Persistent link: https://www.econbiz.de/10010348757
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