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Consumer behaviour
Social marketing
1,460
Social Marketing
1,239
Konsumentenverhalten
275
Soziomarketing
221
social marketing
198
USA
121
Behavioral economics
120
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120
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Cornelissen, Gert
7
Warlop, Luk
7
Chesnes, Matthew
6
Dewitte, Siegfried
6
Jin, Ginger Zhe
6
Piacentini, Maria
6
Rundle-Thiele, Sharyn
6
Gordon, Ross
5
Ida, Takanori
5
Ito, Koichiro
5
Rettie, Ruth
5
Tanaka, Makoto
5
Burchell, Kevin
4
Kubacki, Krzysztof
4
Previte, Josephine
4
Brennan, Linda
3
Dibb, Sally
3
Dimant, Eugen
3
Drennan, Judy
3
Eadie, Douglas
3
Ekström, Mathias
3
Evans, W. Douglas
3
Galan-Ladero, M. Mercedes
3
Mulcahy, Rory
3
Pandelaere, Mario
3
Pelsmacker, Patrick de
3
Russell-Bennett, Rebekah
3
Schmidt, Ulrich
3
Schuster, Lisa
3
Sunstein, Cass R.
3
Thaler, Richard H.
3
Yzerbyt, Vincent
3
Aleti, Torgeir
2
Biswas, Saswata Narayan
2
Bolton, Gary E.
2
Cadario, Romain
2
Chandon, Pierre
2
Chatzidakis, Andreas
2
Chu, Rongwei
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Dandis, Ala' Omar
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Facultatea de Administraţie Publică, Şcoala Naţională de Studii Politice şi Administrative (SNSPA)
1
IGI Global
1
Verbraucherforschungsforum <2018, Pforzheim>
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Journal of business research : JBR
15
Journal of marketing management : MM
10
Health marketing quarterly
7
Journal of social marketing : JSOCM
7
Journal of advertising : official publication of the American Academy of Advertising
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Journal of nonprofit & public sector marketing
6
International review on public and non-profit marketing
5
Journal of consumer behaviour : an international research review
5
Australasian marketing journal
4
Journal of marketing communications
4
European journal of marketing : EJM
3
Journal of Social Marketing
3
Journal of business ethics : JOBE
3
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
3
NBER Working Paper
3
NBER working paper series
3
Psychology & marketing
3
The journal of services marketing
3
Working paper / National Bureau of Economic Research, Inc.
3
European journal of marketing
2
International journal of advertising : the review of marketing communications
2
International journal of applied behavioral economics : IJABE ; an official publication of the Information Resources Management Association
2
International journal of consumer studies
2
International journal of nonprofit and voluntary sector marketing
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of Islamic marketing : JIMA
2
Journal of current issues and research in advertising : JCIRA
2
Journal of macromarketing : examining the interactions among markets, marketing, and society
2
Journal of marketing research
2
Journal of strategic marketing
2
MO
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Qualitative market research : an international journal
2
Schriftenreihe des Instituts für Europäisches Wirtschafts- und Verbraucherrecht e.V.
2
The SAGE handbook of social marketing
2
The journal of brand management : an international journal
2
Transformative consumer research for personal and collective well-being
2
Wirtschaftswissenschaftliche Nachhaltigkeitsforschung
2
Young consumers : insight and ideas for responsible marketers
2
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ECONIS (ZBW)
272
Other ZBW resources
9
RePEc
1
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191
Shaping safe drinking cultures : evoking positive emotion to promote moderate-drinking behaviour
Previte, Josephine
;
Russell-Bennett, Rebekah
;
Parkinson, Joy
- In:
International journal of consumer studies
39
(
2015
)
1
,
pp. 12-24
Persistent link: https://www.econbiz.de/10011296983
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192
Humor effects in shame-inducing health issue advertising : the moderating effects of fear of negative evaluation
Yoon, Hye Jin
- In:
Journal of advertising : official publication of the …
44
(
2015
)
2
,
pp. 126-139
Persistent link: https://www.econbiz.de/10011292325
Saved in:
193
Have no fear : how individuals differing in uncertainty avoidance, anxiety, and chance belief process health risk messages
De Meulenaer, Sarah
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
Journal of advertising : official publication of the …
44
(
2015
)
2
,
pp. 114-125
Persistent link: https://www.econbiz.de/10011292326
Saved in:
194
Impact of narratives on persuasion in health communication : a meta-analysis
Shen, Fuyuan
;
Sheer, Vivian C.
;
Li, Ruobing
- In:
Journal of advertising : official publication of the …
44
(
2015
)
2
,
pp. 105-113
Persistent link: https://www.econbiz.de/10011292327
Saved in:
195
Reexamining health messages in the digital age : a fresh look at source credibility effects
Kareklas, Ioannis
;
Muehling, Darrel D.
;
Weber, T. J.
- In:
Journal of advertising : official publication of the …
44
(
2015
)
2
,
pp. 88-104
Persistent link: https://www.econbiz.de/10011292330
Saved in:
196
Reaching consumers through effective health messages : a public health imperative
Stafford, Marla Royne
;
Levy, Marian
- In:
Journal of advertising : official publication of the …
44
(
2015
)
2
,
pp. 85-87
Persistent link: https://www.econbiz.de/10011292332
Saved in:
197
Nudging in der Verbraucherpolitik : Ansätze verhaltensbasierter Regulierung
Reisch, Lucia A.
;
Sandrini, Julia
-
2015
-
1. Auflage
Persistent link: https://www.econbiz.de/10012874877
Saved in:
198
Social
marketing
: global perspectives, strategies and effects on consumer behavior
Evans, W. Douglas
(
ed.
)
-
2015
Persistent link: https://www.econbiz.de/10013550815
Saved in:
199
Nudge : wie man kluge Entscheidungen anstößt
Thaler, Richard H.
;
Sunstein, Cass R.
-
2015
-
Ungekürzte Ausgabe, 5. Auflage
Persistent link: https://www.econbiz.de/10014010186
Saved in:
200
Social normalisation : using marketing to make green normal
Rettie, Ruth
;
Burchell, Kevin
;
Barnham, Chris
- In:
Journal of consumer behaviour : an international …
13
(
2014
)
1
,
pp. 9-17
Persistent link: https://www.econbiz.de/10010255554
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