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~subject:"Consumer behaviour"
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Search: subject:"Utilitarian consumption"
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Consumer behaviour
Konsumentenverhalten
14
Utilitarianism
8
Utilitarismus
8
Hedonic and utilitarian consumption
6
Brand image
5
Markenimage
5
utilitarian consumption
5
Brand management
4
Markenführung
4
Private consumption
4
Privater Konsum
4
Utilitarian consumption
4
hedonic consumption
4
Hedonic consumption
3
Hedonic price index
3
Hedonischer Preisindex
3
assertive message
3
consumer compliance
3
forceful language
3
freedom of choice
3
persuasion
3
reactance
3
Brand
2
Konsumgütermarketing
2
Linguistik
2
Markenartikel
2
Satisfaction
2
Sprache
2
Werbepsychologie
2
hedonic/utilitarian consumption
2
3D printing
1
Advertising effects
1
Artificial intelligence
1
Attitude
1
Beziehungsmarketing
1
Brand architecture
1
Brand awareness
1
Brand loyalty
1
Brand trust
1
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Undetermined
9
Free
1
Type of publication
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Article
12
Book / Working Paper
1
Type of publication (narrower categories)
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Article in journal
12
Aufsatz in Zeitschrift
12
Arbeitspapier
1
Graue Literatur
1
Non-commercial literature
1
Working Paper
1
Language
All
English
13
Author
All
Khan, Huda
2
Lee, Richard
2
Lockshin, Larry
2
Baek, Tae Hyun
1
Bang, Hye Jin
1
Blythe, Jim
1
Chen, Charlene Y.
1
Chen, Haipeng
1
Choi, Dongwon
1
Cyr, Dianne J.
1
Dash, Satya Bhusan
1
Erkin, Aras
1
Franco, Natália Corradi
1
Grinstein, Amir
1
Hepola, Janne
1
Karjaluoto, Heikki
1
Kim, Jungkeun
1
Kim, Sungeun Ange
1
Kivenzor, Gregory J.
1
Kronrod, Ann
1
Lee, Leonard
1
Leppäniemi, Matti
1
Li, Xingbo
1
Liu, Fu
1
Madichie, Nnamde O.
1
Mesquita, José Marcos Carvalho de
1
Mishra, Abhishek
1
Otter, Thomas
1
Strebinger, Andreas
1
Wathieu, Luc
1
Wentzel, Daniel
1
Wiecek, Annika
1
Yap, Andy J.
1
Yoon, Sukki
1
Zhu, Zhenzhong
1
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Published in...
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The journal of product & brand management
4
Journal of retailing and consumer services
2
ESMT working paper
1
International journal of advertising : the review of marketing communications
1
International journal of emerging markets
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of the Academy of Marketing Science
1
Marketing intelligence & planning
1
Marketing letters : a journal of research in marketing
1
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ECONIS (ZBW)
13
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1
Message assertiveness and price discounts : differences between hedonic and
utilitarian
consumption
Choi, Dongwon
;
Bang, Hye Jin
;
Yoon, Sukki
;
Baek, Tae Hyun
- In:
International journal of advertising : the review of …
43
(
2024
)
1
,
pp. 149-172
Persistent link: https://www.econbiz.de/10014450246
Saved in:
2
When do established CPG product brands benefit from a corporate-brand endorsement? : the moderating role of consumer needs and brand familiarity
Strebinger, Andreas
;
Otter, Thomas
- In:
The journal of product & brand management
32
(
2023
)
3
,
pp. 500-516
Persistent link: https://www.econbiz.de/10014229069
Saved in:
3
Are consumption patterns linked to life satisfaction? : an exploratory study in Brazil
Mesquita, José Marcos Carvalho de
;
Kivenzor, Gregory J.
; …
- In:
International journal of emerging markets
17
(
2022
)
9
,
pp. 2420-2443
Persistent link: https://www.econbiz.de/10014331901
Saved in:
4
Beauty in the eyes of its beholders : effects of design novelty on consumer preference
Liu, Fu
;
Zhu, Zhenzhong
;
Chen, Haipeng
;
Li, Xingbo
- In:
Journal of retailing and consumer services
53
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012171820
Saved in:
5
Is it all about consumer engagement? : explaining continuance intention for utilitarian and hedonic service consumption
Hepola, Janne
;
Leppäniemi, Matti
;
Karjaluoto, Heikki
- In:
Journal of retailing and consumer services
57
(
2020
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012305413
Saved in:
6
Just print it! : the effects of self-printing a product on consumers' product evaluations and perceived ownership
Wiecek, Annika
;
Wentzel, Daniel
;
Erkin, Aras
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
4
,
pp. 795-811
Persistent link: https://www.econbiz.de/10012293337
Saved in:
7
Control deprivation motivates acquisition of utilitarian products
Chen, Charlene Y.
;
Lee, Leonard
;
Yap, Andy J.
- In:
Journal of consumer research : JCR ; an …
43
(
2017
)
6
,
pp. 1031-1047
Persistent link: https://www.econbiz.de/10011770803
Saved in:
8
The effects of packaging localisation of Western brands in non-Western emerging markets
Khan, Huda
;
Lee, Richard
;
Lockshin, Larry
- In:
The journal of product & brand management
26
(
2017
)
6
,
pp. 589-599
Persistent link: https://www.econbiz.de/10011801126
Saved in:
9
The influence of hedonic versus
utilitarian
consumption
situations on the compromise effect
Kim, Sungeun Ange
;
Kim, Jungkeun
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
2
,
pp. 387-401
Persistent link: https://www.econbiz.de/10011486664
Saved in:
10
Localising the packaging of foreign food brands : a case of Muslim consumers in Pakistan
Khan, Huda
;
Lee, Richard
;
Lockshin, Larry
- In:
The journal of product & brand management
24
(
2015
)
4
,
pp. 386-398
Persistent link: https://www.econbiz.de/10011407198
Saved in:
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