Galiano, Aida; Rodríguez, Vicente; Saco, Manuela - In: European journal of management and business economics : … 27 (2018) 3, pp. 266-284
Purpose: The Bass model was created to analyse the product life cycle (PLC) in order to help sales and marketing … through the Bass model, thus aiding the managers of company sales and marketing departments. Design/methodology/approach: In … 36,819 vehicles, during a 24-month period. In the analysis, the Bass model was applied to define the PLC phases; and …