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~subject:"Consumer behaviour"
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Consumer behaviour
Gender studies
1,153
Geschlechterforschung
1,153
Gender
361
Geschlecht
360
Women
209
Frauen
207
Weibliche Führungskräfte
196
Women managers
196
Weibliche Arbeitskräfte
178
Women workers
178
Business start-up
148
Unternehmensgründung
148
Gleichberechtigung
142
Gender equality
139
Entrepreneurship
125
Entrepreneurship approach
123
Gender discrimination
123
Geschlechterdiskriminierung
123
USA
82
United States
79
gender
76
Personality psychology
74
Persönlichkeitspsychologie
74
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73
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70
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66
Diversity management
66
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66
Welt
60
World
60
Gender Economics
57
Gender economics
56
Frauenbewegung
54
Women's movement
54
Homosexualität
52
Führungsstil
51
Leadership style
51
Soziale Rolle
48
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47
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64
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Arsel, Zeynep
3
Hein, Wendy
3
Putrevu, Sanjay
3
Chebat, Jean-Charles
2
Chu, Kyounghee
2
Eisend, Martin
2
Eräranta, Kirsi
2
Grønhøj, Alice
2
Hearn, Jeff
2
Hutton, Martina
2
Kim, Ji Yoon
2
Klasson, Marcus
2
Malefyt, Timothy de Waal
2
McCabe, Maryann
2
Moisander, Johanna
2
Närvänen, Elina
2
Otnes, Cele
2
Richard, Marie-Odile
2
Ulver, Sofia
2
Valtonen, Anu
2
Yang, Zhiyong
2
Zayer, Linda Tuncay
2
Abdul-Ghani, Eathar
1
Ahsan, Tanveer
1
Ali, Fayaz
1
Anderson, Beverlee B.
1
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1
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1
Bateman, Connie R.
1
Bhatnagar, Roopali
1
Borau, Sylvie
1
Branton, Scott E.
1
Brown, J. Lynne
1
Cadogan, John W.
1
Catterall, Miriam
1
Chen, Wen-yu
1
Chen, Xiang
1
Cho, Hyeon Jeong
1
Compton, Cristin A.
1
Cui, Yuanyuan
1
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Journal of marketing management : MM
8
Journal of consumer behaviour : an international research review
7
Gendering theory in marketing and consumer research
4
Journal of business research : JBR
4
The service industries journal
4
Anthropology and business
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of consumer studies
2
Journal of retailing and consumer services
2
Brick & mortar shopping in the 21st century
1
Consumer Australia : historical perspectives
1
European journal of marketing
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
Intellectual property, theory, culture
1
International journal of hospitality management
1
International journal of internet marketing and advertising : IJIMA
1
International journal of management, economics and social sciences : IJMESS
1
International journal of services, economics and management
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of business ethics : JOBE
1
Journal of fashion marketing and management
1
Journal of marketing communications
1
Journal of marketing research : JMR
1
Journal of marketing theory and practice : JMTP
1
Journal of retailing
1
Journal of strategic marketing
1
Key issues in marketing management
1
Management communication quarterly : an international journal
1
Marketing letters : a journal of research in marketing
1
Marketing theory
1
Paradigm : the journal of Institute of Management Technology
1
Qualitative market research : an international journal
1
Social and environmental issues in advertising
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
1
Young consumers : insight and ideas for responsible marketers
1
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ECONIS (ZBW)
66
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1
The
queer
manifesto : imagining new possibilities and futures for marketing and consumer research
Pirani, Daniela
;
Daskalopoulou, Athanasia
- In:
Marketing theory
22
(
2022
)
2
,
pp. 293-308
Persistent link: https://www.econbiz.de/10013257610
Saved in:
2
There's no such thing as a gay bar : co-sexuality and the neoliberal branding of
queer
spaces
Branton, Scott E.
;
Compton, Cristin A.
- In:
Management communication quarterly : an international …
35
(
2021
)
1
,
pp. 69-95
Persistent link: https://www.econbiz.de/10012426325
Saved in:
3
Does character's gender matter in inspirational brand story? : exploring the moderating effect of gender role conformity
Chen, Xiang
;
Wang, Cheng Lu
;
Zhou, Liying
- In:
International journal of consumer studies
47
(
2023
)
5
,
pp. 1749-1757
Persistent link: https://www.econbiz.de/10014335633
Saved in:
4
Effects of hedonic shopping motivations and gender differences on compulsive online buyers
Wang, Xuhui
;
Ali, Fayaz
;
Tauni, Muhammad Zubair
;
Zhang, …
- In:
Journal of marketing theory and practice : JMTP
30
(
2022
)
1
,
pp. 120-135
Persistent link: https://www.econbiz.de/10013204903
Saved in:
5
Boys go, girls go along : exploring gender and price differences regarding themes present on children’s graphic t-shirts
Lapierre, Matthew A.
;
Ashtaputre, Anjali
;
Aubrey, …
- In:
Young consumers : insight and ideas for responsible …
23
(
2022
)
3
,
pp. 432-448
Persistent link: https://www.econbiz.de/10013367912
Saved in:
6
Love or like : gender effects in emotional expression in online reviews
Abdul-Ghani, Eathar
;
Kim, Jungkeun
;
Kwon, Junbum
;
Hyde, …
- In:
European journal of marketing
56
(
2022
)
12
,
pp. 3592-3616
Persistent link: https://www.econbiz.de/10013457462
Saved in:
7
Examining consumer responses to YouTube ads through facial expressions and self-reports : the role of gender identity and emotional appeals
Voutsa, Maria C.
;
Tsichla, Eirini
;
Hatzithomas, Leonidas
; …
- In:
International journal of internet marketing and …
15
(
2021
)
4
,
pp. 368-393
Persistent link: https://www.econbiz.de/10012670668
Saved in:
8
Positive gender congruency effects on shopper responses : field evidence from a gender egalitarian culture
Otterbring, Tobias
;
Bhatnagar, Roopali
;
Samuelsson, Peter
; …
- In:
Journal of retailing and consumer services
63
(
2021
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012665988
Saved in:
9
Women, consumption and paradox
Malefyt, Timothy de Waal
(
ed.
);
McCabe, Maryann
(
ed.
)
-
2020
Persistent link: https://www.econbiz.de/10013182234
Saved in:
10
Does gender bias exist? : the impact of gender congruity on consumer's Airbnb booking intention and the mediating role of trust
Su, Na
;
Mattila, Anna S.
- In:
International journal of hospitality management
89
(
2020
),
pp. 1-7
Persistent link: https://www.econbiz.de/10012293819
Saved in:
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