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~subject:"Corporate brand"
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Search: subject_exact:"Brand architecture"
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Subject
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Corporate brand
Brand architecture
522
Markenarchitektur
508
Brand management
399
Markenführung
399
Corporate reputation
217
Firmenimage
217
Markenimage
115
Brand image
114
Brand
104
Markenartikel
103
Corporate culture
96
Unternehmenskultur
96
Consumer behaviour
90
Konsumentenverhalten
90
Marketing management
65
Marketingmanagement
65
Corporate Social Responsibility
62
Corporate social responsibility
60
Öffentlichkeitsarbeit
54
Public relations
53
Corporate branding
41
Markenpolitik
41
Beziehungsmarketing
32
Relationship marketing
32
Stakeholder
31
Deutschland
26
Germany
26
Reputation
25
Cultural heritage
23
Kulturgüter
23
Marketing
22
Großbritannien
21
United Kingdom
21
Brand extension
20
Markentransfer
20
corporate branding
20
B-to-B-Marketing
19
Business-to-business marketing
19
HR marketing
18
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Undetermined
18
Free
1
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Article
22
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Article in journal
22
Aufsatz in Zeitschrift
22
Conference paper
1
Konferenzbeitrag
1
Language
All
English
22
Author
All
Balmer, John M. T.
2
Balmer, John M.T.
2
Mingione, Michela
2
Podnar, Klement
2
Abratt, Russell
1
Anisimova, Tatiana
1
Balmern, John M. T.
1
Bang, Nguyen
1
Baumgarth, Carsten
1
Bawa, Anupam
1
Becerra, Manuel
1
Calabrò, Andrea
1
Chen, Weifeng
1
De Roeck, Kenneth
1
Foroudi, Mohammad Mahdi
1
Foroudi, Pantea
1
Galluci, Carmen
1
Gerwe, Oksana
1
Haahtela, Kari
1
Hesse, Andreas
1
Isiksal, Didem Gamze
1
Jacobs, Nele
1
Karaosmanoglu, Elif
1
Kato, Takumi
1
Liljander, Veronica
1
Maon, François
1
Monfort, Abel
1
Pace, Stefano
1
Palazzo, Maria
1
Roper, Stuart
1
Saha, Anirban
1
Sanchez, Joaquin
1
Santulli, Rosalia
1
Sarasvuo, Sonja
1
Schmidt, Holger J.
1
Silva, Rosario
1
Spear, Sara
1
Swaen, Valérie
1
Swoboda, Bernhard
1
Tarnovskaya, Veronika
1
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Published in...
All
Journal of business research : JBR
5
The journal of product & brand management
3
International studies of management and organization
2
The journal of brand management : an international journal
2
Asia Pacific journal of marketing and logistics
1
Corporate reputation review
1
Decision
1
European journal of marketing : EJM
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of contemporary hospitality management
1
Journal of family business strategy
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Management international review : MIR ; journal of international business
1
Marketing intelligence & planning
1
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ECONIS (ZBW)
22
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1
Effects of national institutions on corporate brand ability associations during the pandemic
Jacobs, Nele
;
Swoboda, Bernhard
- In:
Management international review : MIR ; journal of …
64
(
2024
)
1
,
pp. 129-163
Persistent link: https://www.econbiz.de/10014514905
Saved in:
2
Buyer perceptions of corporate brand extension attractiveness and fit in B2B services
Sarasvuo, Sonja
;
Liljander, Veronica
;
Haahtela, Kari
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 69-85
Persistent link: https://www.econbiz.de/10014454778
Saved in:
3
Fly me to the moon : from corporate branding orientation to retailer preference and business performance
Foroudi, Pantea
;
Foroudi, Mohammad Mahdi
;
Palazzo, Maria
; …
- In:
International journal of contemporary hospitality management
34
(
2022
)
1
,
pp. 78-112
Persistent link: https://www.econbiz.de/10012798182
Saved in:
4
How a corporate influencer co-creates brand meaning : the case of Pawel Dillinger from Deutsche Telekom
Hesse, Andreas
;
Schmidt, Holger J.
;
Baumgarth, Carsten
- In:
Corporate reputation review
24
(
2021
)
4
,
pp. 191-204
Persistent link: https://www.econbiz.de/10012666292
Saved in:
5
Quo vadis corporate marketing?
Podnar, Klement
;
Balmer, John M.T.
- In:
Journal of business research : JBR
134
(
2021
),
pp. 642-646
Persistent link: https://www.econbiz.de/10012643939
Saved in:
6
Corporate brand orientation : identity, internal images, and corporate identification matters
Balmer, John M.T.
;
Podnar, Klement
- In:
Journal of business research : JBR
134
(
2021
),
pp. 729-737
Persistent link: https://www.econbiz.de/10012643961
Saved in:
7
Synergistic effect of matching corporate and product brand images on purchase intentions : comparing the importance of functional and emotional value
Kato, Takumi
- In:
The journal of brand management : an international journal
28
(
2021
)
6
,
pp. 671-684
Persistent link: https://www.econbiz.de/10012792883
Saved in:
8
Economic impact of corporate foundations : an event analysis approach
Monfort, Abel
;
Villagra, Nuria
;
Sanchez, Joaquin
- In:
Journal of business research : JBR
122
(
2021
),
pp. 159-170
Persistent link: https://www.econbiz.de/10012420356
Saved in:
9
Corporate branding and corporate social responsibility : toward a multi-stakeholder interpretive perspective
Maon, François
;
Swaen, Valérie
;
De Roeck, Kenneth
- In:
Journal of business research : JBR
126
(
2021
),
pp. 64-77
Persistent link: https://www.econbiz.de/10012494305
Saved in:
10
Building a corporate brand in the digital age : imperatives for transforming born-digital startups into successful corporate brands
Mingione, Michela
;
Abratt, Russell
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
11/12
,
pp. 981-1008
Persistent link: https://www.econbiz.de/10012395418
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