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~subject:"Corporate reputation"
~subject:"International marketing"
~type_genre:"Bibliography included"
~type_genre:"Conference proceedings"
~type_genre:"Reprint"
~type_genre:"Textbook"
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Search: subject_exact:"Brand image"
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Corporate reputation
International marketing
Markenimage
80
Brand image
73
Brand management
44
Markenführung
44
Consumer behaviour
41
Konsumentenverhalten
41
Markenartikel
27
Brand
26
Theorie
14
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14
Deutschland
12
Germany
12
Markenpolitik
11
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10
Marketingmanagement
10
Internationales Marketing
7
Brand extension
6
Markentransfer
6
Marketing
5
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5
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5
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4
Firmenimage
4
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4
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4
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4
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3
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3
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3
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3
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3
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3
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3
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3
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3
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Bibliography included
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606
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606
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70
Book section
70
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29
Thesis
27
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19
Working Paper
19
Graue Literatur
18
Non-commercial literature
18
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13
Fallstudie
13
Collection of articles of several authors
9
Sammelwerk
9
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6
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5
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5
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3
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2
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8
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2
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Roth, Martin S.
2
Batra, Rajeev
1
Dawar, Niraj
1
Flüchter-Zähringer, Gesa Aletta
1
Grønhaug, Kjell
1
Gürhan-Canli, Zeynep
1
Hewett, Kelly
1
Holt, Douglas B.
1
Madden, Thomas Justin
1
Möller, Thorsten
1
Parker, Philip M.
1
Quelch, John A.
1
Schmitt, Bernd
1
Segreto, Luciano
1
Supphellen, Magne
1
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Institute for Corporate Culture Affairs <Frankfurt, Main>
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Cross-cultural and critical perspectives on brands
3
Brand management ; Vol. 1
1
Corporate brand and corporate reputation
1
DUV : Wirtschaftswissenschaft
1
International marketing ; Vol. 2
1
Measuring and managing brands
1
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ECONIS (ZBW)
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1
European business and brand building : [the papers of this book were first presented at a conference organised by the ICCA in Warsaw, in March 2007]
Segreto, Luciano
(
ed.
)
-
2012
Persistent link: https://www.econbiz.de/10009518404
Saved in:
2
Creating local brands in multilingual international markets
Zhang, Shi
;
Schmitt, Bernd
-
2010
Persistent link: https://www.econbiz.de/10003924159
Saved in:
3
When corporate image affects product evaluations : the moderating role of perceived risk
Gürhan-Canli, Zeynep
;
Batra, Rajeev
-
2009
Persistent link: https://www.econbiz.de/10003785061
Saved in:
4
How global brands compete
Holt, Douglas B.
;
Quelch, John A.
;
Taylor, Earl L.
-
2009
Persistent link: https://www.econbiz.de/10003785267
Saved in:
5
Building foreign brand personalities in Russia : the moderating effect of consumer ethnocentrism
Supphellen, Magne
;
Grønhaug, Kjell
-
2009
Persistent link: https://www.econbiz.de/10003785279
Saved in:
6
Managing images in different cultures : a cross-national study of color meanings and preferences
Madden, Thomas Justin
;
Hewett, Kelly
;
Roth, Martin S.
-
2009
Persistent link: https://www.econbiz.de/10003785591
Saved in:
7
Marketing universals : consumers' use of brand name, price, physical appearance, and retailer reputation as signals of product quality
Dawar, Niraj
;
Parker, Philip M.
-
2009
Persistent link: https://www.econbiz.de/10003784807
Saved in:
8
Effects of global market conditions on brand image customization and brand performance
Roth, Martin S.
-
2008
Persistent link: https://www.econbiz.de/10003656328
Saved in:
9
Prospektwerbung der deutschen Automobilindustrie : Analyse eines Werbemittels unter dem Aspekt des Unternehmens- und Marken-Images
Flüchter-Zähringer, Gesa Aletta
-
1998
Persistent link: https://www.econbiz.de/10001355524
Saved in:
10
Landesimage und Kaufentscheidung : Erklärung, Messung, Marketingimplikationen
Möller, Thorsten
-
1997
Persistent link: https://www.econbiz.de/10000965903
Saved in:
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