Haery, Fariddeddin Allameh; Ghorbani, Hassan; Zamani, Bahram - In: International Journal of Academic Research in Business … 4 (2014) 4, pp. 470-484
through roles of customer trust, customer commitment and customer recognition" investigates the role of corporate reputation … eleven lateral hypotheses (which investigate the significance of the impact of corporate reputation on customer trust …, customer recognition, the impact of customer trust on customer recognition, purchase intention and tendency to pay premiums …