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~subject:"Corporate social responsibility"
~subject:"Marketingmanagement"
~subject:"Theory"
~type_genre:"Aufsatz im Buch"
~type_genre:"Festschrift"
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Brand management
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Ahlert, Dieter
8
Baumgarth, Carsten
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Keller, Kevin Lane
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Meffert, Heribert
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Gürhan-Canli, Zeynep
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Forschungskolloquium anlässlich des 65. Geburtstages von Professor Dr. Manfred Helzer <1997, Berlin>
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Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
10
Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
10
Dienstleistungsmarken : Forum Dienstleistungsmanagement
6
Measuring and managing brands
6
Kellogg on marketing : the marketing faculty of the kellog school of management
5
Marketing Communications and Brand Development in Emerging Markets Volume II : Insights for a Changing World
5
Marketing-Management und Unternehmensführung : Festschrift für Professor Dr. Richard Köhler zum 65. Geburtstag
5
CSR und Brand Management : Marken nachhaltig führen
4
Erfolgsfaktor Marke : neue Strategien des Markenmanagements
4
Fashion branding and communication : core strategies of European luxury brands
4
Handelsmarken : Entwicklungstendenzen und Zukunftsperspektiven der Handelsmarkenpolitik
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Improving marketing strategies for private label products
4
Brand management in emerging markets : theories and practice
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CSR und Produktmanagement : langfristige Wettbewerbsvorteile durch nachhaltige Produkte
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Exzellenz in Markenmanagement und Vertrieb : Grundlagen und Erfahrungen
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Handbook on brand and experience management
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Innovative Markenführung und -implementierung
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The Routledge companion to contemporary brand management
3
The evolution of brands : from signals of quality to storehouses of trust
3
Unternehmen im Wandel - Change Management : mit 11 Tabellen
3
Werbe- und Markenforschung : Meilensteine - State of the art - Perspektiven ; Günter Schweiger zum 65. Geburtstag
3
Aufbruch : Ingredient Branding schafft Werte
2
Brand management ; Vol. 1
2
Brand research : [an outcome of the second International Conference on Brand Management]
2
Brands with a conscience : how to build a successful and responsible brand
2
Cases on branding strategies and product development : successes and pitfalls
2
Das Diktat der Markenführung : 11 Thesen zur nachhaltigen Markenführung und -implementierung ; mit einem umfassenden Fallbeispiel der Loewe AG
2
Delivering value in turbulent times : AMA Summer Educators' Conference 2011 ; AMA educators' proceedings Volume 22 ; San Francisco, California, USA, 5 - 7 August 2011
2
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
2
Ethics, social responsibility and sustainability in marketing
2
Finance, Economics, and Industry for Sustainable Development : Proceedings of the 4th International Scientific Conference on Sustainable Development (ESG 2023), St. Petersburg 2023
2
Foundations of corporate heritage
2
Immaterielle Vermögenswerte : Handbuch der intangible Assets
2
Impulse für die Markenpraxis und Markenforschung : Tagungsband der internationalen Konferenz "DerMarkentag 2011"
2
Innovation in advertising and branding communication
2
Innovatives Marketing : Entscheidungsfelder - Management - Instrumente ; Hermann Diller zum 60. Geburtstag
2
Integrated brand marketing and measuring returns
2
International marketing in the fast changing world
2
Konstruktivistische Ökonomik
2
Management models for corporate social responsibility
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ECONIS (ZBW)
331
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1
The distributed creative brand image : integrating digital influencer collaboration into omnichannel marketing communication
Kallevig, Annette
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 249-270)
.
2024
Persistent link: https://www.econbiz.de/10014529112
Saved in:
2
AI-driven marketing success stories : a case note of industry pioneers
Sankar, Jeganathan Gomathi
- In:
AI-driven marketing research and data analytics
,
(pp. 48-66)
.
2024
Persistent link: https://www.econbiz.de/10014558840
Saved in:
3
Technological integration of environmentally friendly industries as a factor of ESG transformation
Davidenko, Lyudmila M.
;
Miller, Alexander E.
; …
- In:
Finance, Economics, and Industry for Sustainable …
,
(pp. 367-376)
.
2024
Persistent link: https://www.econbiz.de/10014581135
Saved in:
4
CSR and ESG transformation of Russian brands : cases of food industry companies
Lizovskaya, Veronika V.
;
Moldovan, Artem A.
- In:
Finance, Economics, and Industry for Sustainable …
,
(pp. 389-399)
.
2024
Persistent link: https://www.econbiz.de/10014581144
Saved in:
5
Influencing the influencers through co-creation : approaches to successful brand strategies
Nair, Poornima
;
Kumar, Sunita
- In:
Using influencer marketing as a digital business strategy
,
(pp. 129-146)
.
2024
Persistent link: https://www.econbiz.de/10014462487
Saved in:
6
The marketing agency role in delineating and communicating brand purpose
Feri, Alessandro
;
Ind, Nicholas
;
Tjandra, Nathalia C.
- In:
Bringing the Soul Back to Marketing : Proceedings of …
,
(pp. 80-87)
.
2024
Persistent link: https://www.econbiz.de/10014501105
Saved in:
7
Fitness World CSR actions : an essential part of fixing the brand
Albrechtslund, Steen
- In:
Approaches to corporate social responsibility : …
,
(pp. 253-264)
.
2023
Persistent link: https://www.econbiz.de/10014521416
Saved in:
8
Case 15: OREO X BLACKPINK : from black-white to BLACKPINK
Yee Wen Lim
;
French, Juliana Angeline
;
Shafiullah Anis
- In:
Marketing Case Studies in Emerging Markets : …
,
(pp. 205-217)
.
2024
Persistent link: https://www.econbiz.de/10014528181
Saved in:
9
Case 17: Bisleri : marketing to manage the counterfeit challenge
Roy, Sanjit
;
Gaganpreet Singh
- In:
Marketing Case Studies in Emerging Markets : …
,
(pp. 233-241)
.
2024
Persistent link: https://www.econbiz.de/10014528185
Saved in:
10
The process of selecting influencers for marketing purposes in an organisation
Huttula, Tia
;
Karjaluoto, Heikki
- In:
Industry 5.0 : Creative and Innovative Organizations
,
(pp. 27-53)
.
2023
Persistent link: https://www.econbiz.de/10014317822
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