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~subject:"Corporate social responsibility"
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Search: subject:"brand identification"
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Corporate social responsibility
Brand management
144
Markenführung
143
Consumer behaviour
138
Konsumentenverhalten
137
Brand image
123
Markenimage
123
Brand
80
Markenartikel
79
Relationship marketing
77
Beziehungsmarketing
76
Brand identification
57
brand identification
41
Consumer-brand identification
32
Brand loyalty
29
Social Web
25
Social web
25
Markentreue
23
Personality psychology
21
Persönlichkeitspsychologie
21
Viral marketing
18
Virales Marketing
18
Customer satisfaction
17
Kundenzufriedenheit
17
Internet marketing
15
Online-Marketing
15
Confidence
14
Emotion
14
Vertrauen
14
brand loyalty
13
Corporate Social Responsibility
11
Corporate reputation
11
Firmenimage
11
Salespeople
11
Verkaufspersonal
11
Dienstleistungsqualität
10
Service quality
10
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English
11
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Agyeiwaah, Elizabeth
1
Ahn, Jiseon
1
Alvarado-Herrera, Alejandro
1
Anderson, Ronald
1
Arachchi, H. A. Dimuthu Maduranga
1
Balmer, John M.T.
1
Chan, Terri H.
1
Currás-Pérez, Rafael
1
Evanschitzky, Heiner
1
Fatma, Mobin
1
Glanfield, Keith
1
Hsu, Fu Chieh
1
Khan, Imran
1
Lee, Yukyung
1
Lewis, Robert
1
Lin, Carolyn A.
1
Liu, Jing
1
Ma, Liang
1
Mendis, Trevor
1
Park, Jungkun
1
Podnar, Klement
1
Pounders, Kathrynn
1
Rahman, Zillur
1
Rudd, John M.
1
Saunders, John A.
1
Scott, Noel
1
Shamim, Amjad
1
Vera, Jorge
1
Weerasiri R. A. S.
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Corporate communications : an international journal
1
International journal of advertising : the review of marketing communications
1
International journal of business communication : IJBC ; a publication of the Association of Business Communication
1
International journal of hospitality management
1
International studies of management and organization
1
Journal of business research : JBR
1
Journal of global marketing
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of promotion management : JPM
1
South Asian journal of marketing
1
The journal of product & brand management
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ECONIS (ZBW)
11
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1
Impact of perceived corporate citizenship on purchase intention : across the fear of COVID-19 during the COVID-19 pandemic
Arachchi, H. A. Dimuthu Maduranga
;
Weerasiri R. A. S.
; …
- In:
South Asian journal of marketing
3
(
2022
)
1
,
pp. 38-59
intention. This study also tests the mediating role of brand trust (BT), consumer-
brand
identification
(CBI) and the moderating …
Persistent link: https://www.econbiz.de/10013341527
Saved in:
2
Do consumers really care about aspects of corporate social responsibility when developing attitudes toward a brand?
Vera, Jorge
;
Alvarado-Herrera, Alejandro
; …
- In:
Journal of global marketing
35
(
2022
)
3
,
pp. 193-207
Persistent link: https://www.econbiz.de/10013361602
Saved in:
3
Social justice or social stigma? : hotel customers' perception on branded hotel used as quarantine facility
Hsu, Fu Chieh
;
Agyeiwaah, Elizabeth
;
Liu, Jing
;
Scott, Noel
- In:
Journal of hospitality & tourism research : JHTR ; the …
48
(
2024
)
5
,
pp. 851-867
Persistent link: https://www.econbiz.de/10014633777
Saved in:
4
How brands can succeed communicating social purpose : engaging consumers through empathy and self-involving gamification
Chan, Terri H.
- In:
International journal of advertising : the review of …
42
(
2023
)
5
,
pp. 801-834
Persistent link: https://www.econbiz.de/10014296427
Saved in:
5
How the interplay of consumer-
brand
identification
and crises influences the effectiveness of corporate response strategies
Ma, Liang
- In:
International journal of business communication : IJBC …
60
(
2023
)
1
,
pp. 84-104
Persistent link: https://www.econbiz.de/10014228974
Saved in:
6
The effects of a sustainable vs conventional apparel advertisement on consumer perception of CSR image and attitude toward the brand
Lee, Yukyung
;
Lin, Carolyn A.
- In:
Corporate communications : an international journal
27
(
2022
)
2
,
pp. 388-403
Persistent link: https://www.econbiz.de/10013162819
Saved in:
7
Corporate brand orientation : identity, internal images, and corporate identification matters
Balmer, John M.T.
;
Podnar, Klement
- In:
Journal of business research : JBR
134
(
2021
),
pp. 729-737
Persistent link: https://www.econbiz.de/10012643961
Saved in:
8
Impacts of cruise industry corporate social responsibility reputation on customers' loyalty : mediating role of trust and identification
Ahn, Jiseon
;
Shamim, Amjad
;
Park, Jungkun
- In:
International journal of hospitality management
92
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012425029
Saved in:
9
Corporate identity at the stakeholder group level
Glanfield, Keith
;
Saunders, John A.
;
Evanschitzky, Heiner
; …
- In:
International studies of management and organization
47
(
2017
)
2
,
pp. 135-158
Persistent link: https://www.econbiz.de/10011675700
Saved in:
10
Morality shifting : how consumer preferences influence moral judgments of corporate misconduct
Lewis, Robert
;
Anderson, Ronald
;
Pounders, Kathrynn
- In:
Journal of promotion management : JPM
22
(
2016
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10011522001
Saved in:
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