//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Credit card"
~subject:"Customer loyalty"
~subject:"Customer purchases"
~subject:"Internet marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Bonusprogramm"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Credit card
Customer loyalty
Customer purchases
Internet marketing
Kundenbindungsprogramm
885
Loyalty program
885
Beziehungsmarketing
463
Relationship marketing
460
Consumer behaviour
418
Konsumentenverhalten
418
Einzelhandel
134
Retail trade
133
Rabatt
94
Rebate
90
Customer satisfaction
84
Kundenzufriedenheit
84
Theorie
84
Theory
84
Deutschland
79
Sales promotion
76
Verkaufsförderung
76
Germany
75
USA
67
United States
67
Kundenbindung
63
Loyalty programs
58
Marketing management
58
Marketingmanagement
58
Preismanagement
50
Pricing strategy
50
Dienstleistungsqualität
43
Service quality
43
Customer retention
38
Hotel industry
38
Hotellerie
38
Online-Marketing
36
Online retailing
35
Online-Handel
35
Mobile Business
33
Mobile business
33
Mobile communications
30
Mobilkommunikation
30
Lebensmitteleinzelhandel
29
more ...
less ...
Online availability
All
Undetermined
33
Free
7
Type of publication
All
Article
52
Book / Working Paper
8
Type of publication (narrower categories)
All
Article in journal
48
Aufsatz in Zeitschrift
48
Aufsatz im Buch
4
Book section
4
Hochschulschrift
3
Graue Literatur
2
Non-commercial literature
2
Thesis
2
Conference paper
1
Guidebook
1
Konferenzbeitrag
1
Ratgeber
1
more ...
less ...
Language
All
English
56
German
4
Author
All
Bijmolt, Tammo H. A.
2
Melnyk, Valentyna
2
Plante, Daniel
2
Prein, Jan
2
Wray, Jeffrey
2
Andrews, Michelle
1
Apaolaza, Vanessa
1
Artal Tur, Andrés
1
Ba, Sulin
1
Baker, Melissa A.
1
Bakhtiari, Ali
1
Balakrishnan, Janarthanan
1
Baloglu, Seyhmus
1
Barrutia, José M.
1
Bartsch, Silke
1
Belli, Alex
1
Bendle, Neil T.
1
Berezan, Orie
1
Berman, Barry
1
Bowen, John T.
1
Bowie, Angel M.
1
Campo, Sara
1
Carrillat, François A.
1
Cassia, Fabio
1
Chen, Haipeng
1
Cheng, Xianghui
1
Chou, Yu-jen
1
Choudhary, Vidyanand
1
Cox, Carmen
1
Cui, Nan
1
Deng, Shiming
1
Dinca, Alexandra
1
Dorotic, Matilda
1
Douglass, Duncan B.
1
Duan, Yongrui
1
Dwivedi, Yogesh Kumar
1
Echebarria, Carmen
1
Erasmus, Alet C.
1
Esmaeilpour, Fariba
1
Faber, Ron
1
more ...
less ...
Published in...
All
Information systems research : ISR
3
International journal of contemporary hospitality management
3
Journal of the Academy of Marketing Science
3
Journal of business research : JBR
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Biometrics and neuroscience research in business and management : advances and applications
1
Bridging the gap between advertising academia and practice
1
Business horizons
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Economic perspectives
1
Electronic markets : the international journal on networked business
1
European journal of marketing : EJM
1
European journal of operational research : EJOR
1
Forum Marketing
1
Gabler Research / Forum Marketing
1
Information systems management
1
Interfaces : the INFORMS journal on the practice of operations research
1
International business and economics research journal
1
International journal of applied behavioral economics : IJABE ; an official publication of the Information Resources Management Association
1
International journal of consumer studies
1
International journal of electronic customer relationship management : IJECRM
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of management and marketing research : IJMMR
1
Journal of Islamic marketing : JIMA
1
Journal of air transport management
1
Journal of consumer behaviour : an international research review
1
Journal of financial services marketing
1
Journal of financial services marketing : JFSM
1
Journal of global marketing
1
Journal of hospitality and tourism insights
1
Journal of hospitality marketing & management
1
Journal of international business and economics : JIBE
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of retailing and consumer services
1
Journal of revenue and pricing management
1
Journal of service management
1
Journal of vacation marketing : an international journal
1
Management research review
1
Schriftenreihe Marketing, Management
1
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
1
more ...
less ...
Source
All
ECONIS (ZBW)
60
Showing
1
-
10
of
60
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Reward point accumulation behaviour of credit card users in Pune city
John, Shilly
- In:
International journal of applied behavioral economics : …
11
(
2022
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10014276910
Saved in:
2
Uncovering consumers' subconscious responses to marketing stimuli
Sari, Hasrini
;
Simatupang, Tota
- In:
Biometrics and neuroscience research in business and …
,
(pp. 279-294)
.
2024
Persistent link: https://www.econbiz.de/10014560406
Saved in:
3
Credit card churning customers, endowed loyalty, and protestant work ethic
Legendre, Tiffany S.
;
Baker, Melissa A.
- In:
The service industries journal
44
(
2024
)
1/2
,
pp. 22-44
Persistent link: https://www.econbiz.de/10014450258
Saved in:
4
In-app coupons versus group-coupons : the impact of mobile marketing strategies on mobile application adoption
Wang, Xia
;
Fu, Ning
;
Li, Yiding
;
Liu, Dong
- In:
Journal of global marketing
37
(
2024
)
3
,
pp. 159-174
Persistent link: https://www.econbiz.de/10015050008
Saved in:
5
Comparison of generational loyalty models and loyalty programs for Millennial, Generation X, and Baby Boomer hotel customers
Whalen, Elizabeth A.
;
Bowen, John T.
;
Baloglu, Seyhmus
- In:
Journal of hospitality and tourism insights
7
(
2024
)
4
,
pp. 2328-2346
Persistent link: https://www.econbiz.de/10015053384
Saved in:
6
Optimal promotion strategies of online marketplaces
Cheng, Xianghui
;
Deng, Shiming
;
Jiang, Xuan
;
Li, Yanhai
- In:
European journal of operational research : EJOR
306
(
2023
)
3
,
pp. 1264-1278
Persistent link: https://www.econbiz.de/10014279760
Saved in:
7
Designing for loyalty programme effectiveness in the financial services industry
Fourie, Sonja
;
Goldman, Michael
;
McCall, Michael
- In:
Journal of financial services marketing
28
(
2023
)
3
,
pp. 502-525
Persistent link: https://www.econbiz.de/10014336232
Saved in:
8
Effect of customer loyalty program on customer satisfaction and its impact on customer loyalty
Khairawati, Salihah
-
2020
Persistent link: https://www.econbiz.de/10012147249
Saved in:
9
How online reviews and coupons affect sales and pricing : an empirical study based on e-commerce platform
Duan, Yongrui
;
Liu, Tonghui
;
Mao, Zhixin
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013169584
Saved in:
10
40 years of loyalty programs : how effective are they? : generalizations from a meta-analysis
Belli, Alex
;
O'Rourke, Anne-Maree
;
Carrillat, François A.
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
1
,
pp. 147-173
Persistent link: https://www.econbiz.de/10012819749
Saved in:
1
2
3
4
5
6
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->