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~subject:"Cultural identity"
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Cultural identity
Social Web
20,328
Social web
20,328
Online-Marketing
5,726
Internet marketing
5,672
Consumer behaviour
4,597
Konsumentenverhalten
4,597
Soziales Netzwerk
2,328
Social network
2,228
Viral marketing
2,175
Virales Marketing
2,174
Beziehungsmarketing
1,995
Relationship marketing
1,995
Electronic Commerce
1,792
Brand management
1,757
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1,757
E-commerce
1,743
Social media
1,717
social media
1,647
Digitalisierung
1,406
Online retailing
1,406
Online-Handel
1,406
Digitization
1,381
Internet
1,287
Markenimage
980
Brand image
975
Web 2.0 technologies
930
Web 2.0-Technologien
928
Digital platform
858
Digitale Plattform
855
Customer integration
843
Kundenintegration
843
Öffentlichkeitsarbeit
795
Public relations
780
Wissensmanagement
746
Knowledge management
738
Deutschland
699
Germany
686
Marketingmanagement
659
Marketing management
654
Social relations
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German
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Efrat, Kalanit
2
Goodrich, Kendall
2
Men, Linjuan Rita
2
Mooij, Marieke K. de
2
Pennington, Robert
2
Shneor, Rotem
2
Abosag, Ibrahim
1
Agarwal, Shaurya
1
Agnihotri, Arpita
1
Al Omoush, Khaled Saleh
1
Arambewela, Rodney
1
Argyris, Young Anna
1
Arias-Bolzmann, Leopoldo
1
Azam, Akbar
1
Babin, Barry J.
1
Bakir, Aysen
1
Bautista, Virginia
1
Ben Aicha, Abir
1
Berezan, Orie
1
Besbes, Alia
1
Bhattacharya, Saurabh
1
Bouzaabia, Rym
1
Brito, Carlos Henrique Figueiredo e Melo de
1
Broeder, Peter
1
Brouthers, Keith D.
1
Buzova, Daniela
1
Cantoni, Lorenzo
1
Carey, Lindsey Drylie
1
Cauberghe, Verolien
1
Cervera-Taulet, Amparo
1
Chen, Chih Ping
1
Chiu, Weisheng
1
Cho, Heetae
1
Choi, Chang-Won
1
Choi, Hojoon
1
Choi, Sejung Marina
1
Choi, Yung Kyun
1
Christensen, Nicklas
1
Chu, Shu-chuan
1
Chun, Wootae
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George Routledge & Sons <London>
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IGI Global
1
Verlag Dr. Kovač
1
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Journal of business research : JBR
6
Journal of global marketing
5
Journal of international consumer marketing
5
Technological forecasting & social change : an international journal
4
International journal of market research
3
Journal of international marketing
3
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
2
International journal of knowledge management : IJKM ; an official publication of the Information Resources Management Association
2
Journal of marketing communications
2
Journal of organizational computing and electronic commerce
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Journal of travel and tourism marketing
2
Qualitative market research : an international journal
2
Asia Pacific journal of marketing and logistics
1
Branding and sustainable competitive advantage : building virtual presence
1
CSR und Digitalisierung : der digitale Wandel als Chance und Herausforderung für Wirtschaft und Gesellschaft
1
Consumer behavior review : CBR
1
Creativity and innovation management
1
Critical food studies
1
EUR
1
Edition Wissenschaft Apprimus
1
Electronic markets : EM ; the international journal of electronic commerce and business media
1
Folia oeconomica Stetinensia : FOS
1
Information systems management
1
International journal of advertising : the review of marketing communications
1
International journal of consumer studies
1
International journal of electronic business
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of export marketing
1
International journal of internet marketing and advertising : IJIMA
1
International journal of retail and distribution management
1
International journal of selection and assessment
1
JRC technical report
1
Journal of communication management : an international journal
1
Journal of electronic commerce research : JECR
1
Journal of global information management
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of hospitality marketing & management
1
Journal of international business and economics : JIBE
1
Journal of internet commerce
1
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ECONIS (ZBW)
90
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1
Memetic logics of participation : fitness body culture on Instagram
Schöps, Jonathan David
;
Schwarz, Sarah
;
Rojkowski, Veronika
- In:
Marketing theory
24
(
2024
)
1
,
pp. 65-89
Persistent link: https://www.econbiz.de/10014631381
Saved in:
2
The effect of cross-cultural dimensions on the manifestation of customer engagement behaviors
Connell, Cara
;
Marciniak, Ruth
;
Carey, Lindsey Drylie
- In:
Journal of international marketing
31
(
2023
)
1
,
pp. 32-48
Persistent link: https://www.econbiz.de/10014233448
Saved in:
3
Disengagement toward brand-based online communities : the role of culture
Kumar, Aman
;
Shankar, Amit
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 268-283
Persistent link: https://www.econbiz.de/10014390286
Saved in:
4
The impact of product tagging on trust and purchase intention : a cross-cultural perspective in visual e-commerce
Broeder, Peter
;
Schouten, Michelle
- In:
Consumer behavior review : CBR
6
(
2022
)
1
,
pp. 1-17
Persistent link: https://www.econbiz.de/10012886122
Saved in:
5
Social connections and remittance flows : an exploratory analysis of Facebook data
Kalantaryan, Sona
;
McMahon, Simon
;
Spyratos, Spyridon
; …
-
Europäische Kommission / Gemeinsame Forschungsstelle
-
2022
Persistent link: https://www.econbiz.de/10013539323
Saved in:
6
Digital consumer engagement : national cultural differences and cultural tightness
Thompson, Frauke Mattison
;
Brouthers, Keith D.
- In:
Journal of international marketing
29
(
2021
)
4
,
pp. 22-44
Persistent link: https://www.econbiz.de/10012660725
Saved in:
7
Can the youth materialism scale be used across different countries and cultures?
Zawadzka, Anna Maria
;
Nairn, Agnès
;
Lowrey, Tina M.
; …
- In:
International journal of market research
63
(
2021
)
3
,
pp. 317-334
Persistent link: https://www.econbiz.de/10012521390
Saved in:
8
The role of national culture values and trust in online sharing hospitality platform acceptance
Zhang, Cong
;
Srite, Mark
- In:
Journal of global information management
29
(
2021
)
3
,
pp. 103-130
Persistent link: https://www.econbiz.de/10012508171
Saved in:
9
Social media usage, materialism and psychological well-being among immigrant consumers
Cleveland, Mark
;
Iyer, Rajesh
;
Babin, Barry J.
- In:
Journal of business research : JBR
155
(
2023
)
2
,
pp. 1-14
Persistent link: https://www.econbiz.de/10013492778
Saved in:
10
An integrated model of consumers' decision-making process in social commerce : a cross-cultural study of the United States and China
Chiu, Weisheng
;
Oh, Ga-Eun
;
Cho, Heetae
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
7
,
pp. 1682-1698
Persistent link: https://www.econbiz.de/10014315796
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