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Customer integration
Preismanagement
26
Pricing strategy
26
Consumer behaviour
21
Konsumentenverhalten
21
Theorie
21
Theory
21
Dienstleistungsmanagement
12
Service management
12
Dienstleistung
10
Deutschland
9
Dienstleistungsmarketing
9
Germany
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Preisdifferenzierung
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Price discrimination
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Services marketing
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Betriebliche Wertschöpfung
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Value creation
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Bundling strategy
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Leistungsbündel
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Customer satisfaction
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Dienstleistungssektor
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Kundenzufriedenheit
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Management
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Marketing
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Preis
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Price
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Basel Accord
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Basler Akkord
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Beziehungsmarketing
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Customer value
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Kundenintegration
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Kundenwert
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Marketing theory
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Marketingtheorie
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Relationship marketing
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Service industry
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Services
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Roth, Stefan
5
Pfisterer, Lucas
2
Straus, Lennart
2
Robbert, Thomas
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Stoppel, Eduard
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Marketing : ZFP ; journal of research and management
2
Fokus Dienstleistungsmarketing
1
Journal of revenue and pricing management
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Service Value als Werttreiber : Konzepte, Messung und Steuerung
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ECONIS (ZBW)
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1
Customer participation in the specification of services : the role of psychaological ownership and participation enjoyment
Robbert, Thomas
;
Straus, Lennart
;
Roth, Stefan
- In:
Marketing : ZFP ; journal of research and management
41
(
2019
)
1
,
pp. 39-49
Persistent link: https://www.econbiz.de/10012004775
Saved in:
2
Value creation in usage processes : investigating the micro-foundations of "value-in-use"
Pfisterer, Lucas
;
Roth, Stefan
- In:
Marketing : ZFP ; journal of research and management
40
(
2018
)
3
,
pp. 31-42
Persistent link: https://www.econbiz.de/10011913387
Saved in:
3
Kundenmitwirkung bei der Dienstleistungsspezifizierung : Auswirkungen auf Kundenbeurteilung und -verhalten
Straus, Lennart
-
2017
Persistent link: https://www.econbiz.de/10011582938
Saved in:
4
The conceptualization of pricing schemes : from product-centric to customer-centric value approaches
Stoppel, Eduard
;
Roth, Stefan
- In:
Journal of revenue and pricing management
16
(
2017
)
1
,
pp. 76-90
Persistent link: https://www.econbiz.de/10011631949
Saved in:
5
Die Bedeutung von Nutzungsprozessen für den Service Value
Roth, Stefan
;
Pfisterer, Lucas
- In:
Service Value als Werttreiber : Konzepte, Messung und …
,
(pp. 223-243)
.
2014
Persistent link: https://www.econbiz.de/10010359513
Saved in:
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