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~subject:"Customer integration"
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Search: subject_exact:"Brand relationship"
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Customer integration
Brand loyalty
831
Markentreue
830
Consumer behaviour
625
Konsumentenverhalten
622
Brand management
591
Markenführung
590
Beziehungsmarketing
560
Relationship marketing
559
Brand image
443
Markenimage
442
Brand
431
Markenartikel
431
Customer satisfaction
156
brand loyalty
156
Kundenzufriedenheit
155
Social Web
154
Social web
154
Internet marketing
122
Online-Marketing
122
Confidence
86
Vertrauen
86
Emotion
65
Kundenbindung
56
Customer retention
52
Kundenintegration
44
Personality psychology
39
Persönlichkeitspsychologie
39
Dienstleistungsqualität
34
Service quality
34
USA
34
Viral marketing
34
Virales Marketing
34
Brand relationship
32
United States
32
Hotel industry
30
Hotellerie
30
brand trust
30
Deutschland
29
Marketing management
29
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9
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9
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1
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44
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Solem, Birgit Andrine Apenes
3
Ahn, Jiseon
2
Islam, Jamid Ul
2
King, Ceridwyn
2
Pedersen, Per Egil
2
Pongpaew, Wimmala
2
Rather, Raouf Ahmad
2
So, Kevin Kam Fung
2
Sparks, Beverley
2
Speece, Mark
2
Tran, Trang
2
Aluri, Ajay
1
Amelia, Maria Veronica
1
Aslam, Wajeeha
1
Back, Ki-Joon
1
Ballantyne, David
1
Berthon, Pierre R.
1
Biggemann, Sergio
1
Bigné Alcañiz, J. Enrique
1
Bozkurt, Siddik
1
Breidbach, Christoph F.
1
Brodie, Roderick J.
1
Calder, Bobby J.
1
Chang, Aihwa
1
Conduit, Jodie
1
Daly, Timothy
1
De Keyser, Arne
1
Dolan, Rebecca
1
Dwivedi, Yogesh Kumar
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Evers, Uwana
1
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1
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1
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1
Fedorenko, Ivan
1
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1
Gligor, David
1
Gulzar, Rafia
1
Gupta, Devashish Das
1
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1
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1
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Customer engagement : contemporary issues and challenges
7
The journal of product & brand management
4
Innovating for trust
2
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
2
Journal of marketing management : MM
2
Journal of retailing and consumer services
2
Business horizons
1
International journal of e-business research : an official publication of the Information Resources Management Association
1
International journal of hospitality management
1
International journal of information systems in the service sector : IJISSS ; an official publication of the Information Resources Management Association
1
International journal of internet marketing and advertising : IJIMA
1
Journal of Asian finance, economics and business : JAFEB
1
Journal of fashion marketing and management
1
Journal of global marketing
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of internet commerce
1
Journal of marketing analytics : JMA
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of strategic marketing
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Management decision : MD
1
Proceedings of Australian and New Zealand Marketing Academy Conference (ANZMAC) (pp. 720-727). Melbourne, Australia: RMIT, 2017
1
The journal of business & industrial marketing
1
The journal of consumer marketing
1
The journal of product innovation management : an international publication of the Product Development & Management Association
1
The journal of services marketing
1
The service industries journal
1
Thesis on economics and business administration
1
Tourism management : research, policies, practice
1
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ECONIS (ZBW)
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1
Investigating the impact of online brand communities on online customer engagement and brand loyalty
Gupta, Rajeev
;
Kumar, Vikas
;
Kaushik, Arun Kumar
; …
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 319-338
Persistent link: https://www.econbiz.de/10014390288
Saved in:
2
Personalization, value co-creation, and brand loyalty in branded apps : an application of TAM theory
Tran, Gina A.
;
Ketron, Seth
;
Tran, Trang
;
Fabrize, Robert
- In:
Journal of strategic marketing
32
(
2024
)
4
,
pp. 554-573
Persistent link: https://www.econbiz.de/10014553339
Saved in:
3
Analyzing the customer brand engagement model from the perspective of sellers and buyers in the B2B context
Susanti, Vonny
;
Samudro, Andreas
- In:
The journal of business & industrial marketing
39
(
2024
)
2
,
pp. 299-317
Persistent link: https://www.econbiz.de/10014473046
Saved in:
4
The effects of customer engagement and brand trust on brand loyalty : a case study of BPJS healthcare participants in Indonesia
Kholis, Noor
;
Ratnawati, Alifah
- In:
Journal of Asian finance, economics and business : JAFEB
8
(
2021
)
11
,
pp. 317-324
Persistent link: https://www.econbiz.de/10012671052
Saved in:
5
Does gamification effect customer brand engagement and co-creation during pandemic? : a moderated-mediation analysis
Rather, Raouf Ahmad
;
Parrey, Shakir Hussain
;
Gulzar, Rafia
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
2
,
pp. 285-311
Persistent link: https://www.econbiz.de/10014251320
Saved in:
6
Value co-creation through branded apps : enhancing perceived quality and brand loyalty
Tran, Trang
;
Taylor, David
;
Wen, Chao
- In:
Journal of research in interactive marketing : …
17
(
2023
)
4
,
pp. 562-580
Persistent link: https://www.econbiz.de/10014313623
Saved in:
7
How does involvement build loyalty towards music-streaming platforms? : a multi-analytical SEM-ANN technique
Theadora, Clarissa
;
Amelia, Maria Veronica
;
Tan, Garry …
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 645-660
Persistent link: https://www.econbiz.de/10014281363
Saved in:
8
Building value co-creation with social media marketing, brand trust, and brand loyalty
Sohaib, Muhammad
;
Han, Heesup
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014364678
Saved in:
9
Role of multidimensional customer brand engagement on customer behavior for online grocery shopping
Park, Jungkun
;
Hong, EunPyo
;
Ahn, Jiseon
;
Hyun, Hyowon
- In:
Journal of retailing and consumer services
73
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014303390
Saved in:
10
Building theoretical sand castles : the case of customer brand engagement
Gligor, David
;
Bozkurt, Siddik
;
Welch, Emma
- In:
Journal of marketing analytics : JMA
11
(
2023
)
3
,
pp. 297-316
Persistent link: https://www.econbiz.de/10014374833
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