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~subject:"Customer integration"
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Search: subject_exact:"Markenbindung"
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Customer integration
Brand loyalty
817
Markentreue
817
Consumer behaviour
580
Konsumentenverhalten
580
Brand management
550
Markenführung
550
Beziehungsmarketing
525
Relationship marketing
524
Brand image
407
Markenimage
407
Markenartikel
399
Brand
398
brand loyalty
150
Customer satisfaction
149
Kundenzufriedenheit
149
Social Web
147
Social web
147
Internet marketing
118
Online-Marketing
118
Confidence
85
Vertrauen
85
Emotion
61
Kundenbindung
56
Customer retention
52
Kundenintegration
42
Personality psychology
38
Persönlichkeitspsychologie
38
USA
33
United States
31
Dienstleistungsqualität
30
Service quality
30
Viral marketing
30
Virales Marketing
30
brand trust
30
Deutschland
29
Hotel industry
28
Hotellerie
28
Marketing management
28
Structural equation model
28
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42
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Solem, Birgit Andrine Apenes
3
Ahn, Jiseon
2
Islam, Jamid Ul
2
King, Ceridwyn
2
Pedersen, Per Egil
2
Pongpaew, Wimmala
2
Rather, Raouf Ahmad
2
So, Kevin Kam Fung
2
Sparks, Beverley
2
Speece, Mark
2
Tran, Trang
2
Aluri, Ajay
1
Amelia, Maria Veronica
1
Aslam, Wajeeha
1
Back, Ki-Joon
1
Ballantyne, David
1
Biggemann, Sergio
1
Bigné Alcañiz, J. Enrique
1
Bozkurt, Siddik
1
Breidbach, Christoph F.
1
Brodie, Roderick J.
1
Calder, Bobby J.
1
Conduit, Jodie
1
Daly, Timothy
1
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1
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1
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1
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1
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1
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1
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1
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1
Han, Heesup
1
Harrigan, Paul
1
Hollebeek, Linda D.
1
Hong, EunPyo
1
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Customer engagement : contemporary issues and challenges
7
The journal of product & brand management
4
Innovating for trust
2
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
2
Journal of marketing management : MM
2
Journal of retailing and consumer services
2
International journal of e-business research : an official publication of the Information Resources Management Association
1
International journal of hospitality management
1
International journal of information systems in the service sector : IJISSS ; an official publication of the Information Resources Management Association
1
International journal of internet marketing and advertising : IJIMA
1
Journal of Asian finance, economics and business : JAFEB
1
Journal of fashion marketing and management
1
Journal of global marketing
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of internet commerce
1
Journal of marketing analytics : JMA
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of strategic marketing
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Management decision : MD
1
Proceedings of Australian and New Zealand Marketing Academy Conference (ANZMAC) (pp. 720-727). Melbourne, Australia: RMIT, 2017
1
The journal of business & industrial marketing
1
The journal of consumer marketing
1
The journal of product innovation management : an international publication of the Product Development & Management Association
1
The journal of services marketing
1
The service industries journal
1
Thesis on economics and business administration
1
Tourism management : research, policies, practice
1
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ECONIS (ZBW)
42
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1
Investigating the impact of online brand communities on online customer engagement and brand loyalty
Gupta, Rajeev
;
Kumar, Vikas
;
Kaushik, Arun Kumar
; …
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 319-338
Persistent link: https://www.econbiz.de/10014390288
Saved in:
2
Analyzing the customer brand engagement model from the perspective of sellers and buyers in the B2B context
Susanti, Vonny
;
Samudro, Andreas
- In:
The journal of business & industrial marketing
39
(
2024
)
2
,
pp. 299-317
Persistent link: https://www.econbiz.de/10014473046
Saved in:
3
Personalization, value co-creation, and brand loyalty in branded apps : an application of TAM theory
Tran, Gina A.
;
Ketron, Seth
;
Tran, Trang
;
Fabrize, Robert
- In:
Journal of strategic marketing
32
(
2024
)
4
,
pp. 554-573
Persistent link: https://www.econbiz.de/10014553339
Saved in:
4
The effects of customer engagement and brand trust on brand loyalty : a case study of BPJS healthcare participants in Indonesia
Kholis, Noor
;
Ratnawati, Alifah
- In:
Journal of Asian finance, economics and business : JAFEB
8
(
2021
)
11
,
pp. 317-324
Persistent link: https://www.econbiz.de/10012671052
Saved in:
5
Building theoretical sand castles : the case of customer brand engagement
Gligor, David
;
Bozkurt, Siddik
;
Welch, Emma
- In:
Journal of marketing analytics : JMA
11
(
2023
)
3
,
pp. 297-316
Persistent link: https://www.econbiz.de/10014374833
Saved in:
6
Building value co-creation with social media marketing, brand trust, and brand loyalty
Sohaib, Muhammad
;
Han, Heesup
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014364678
Saved in:
7
Does gamification effect customer brand engagement and co-creation during pandemic? : a moderated-mediation analysis
Rather, Raouf Ahmad
;
Parrey, Shakir Hussain
;
Gulzar, Rafia
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
2
,
pp. 285-311
Persistent link: https://www.econbiz.de/10014251320
Saved in:
8
Value co-creation through branded apps : enhancing perceived quality and brand loyalty
Tran, Trang
;
Taylor, David
;
Wen, Chao
- In:
Journal of research in interactive marketing : …
17
(
2023
)
4
,
pp. 562-580
Persistent link: https://www.econbiz.de/10014313623
Saved in:
9
How does involvement build loyalty towards music-streaming platforms? : a multi-analytical SEM-ANN technique
Theadora, Clarissa
;
Amelia, Maria Veronica
;
Tan, Garry …
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 645-660
Persistent link: https://www.econbiz.de/10014281363
Saved in:
10
Role of multidimensional customer brand engagement on customer behavior for online grocery shopping
Park, Jungkun
;
Hong, EunPyo
;
Ahn, Jiseon
;
Hyun, Hyowon
- In:
Journal of retailing and consumer services
73
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014303390
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