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~subject:"Customer satisfaction"
~subject:"USA"
~type_genre:"Article in journal"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Biography"
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Customer satisfaction
USA
Brand management
9,966
Markenführung
9,966
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7,834
Brand image
7,833
Consumer behaviour
7,579
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7,578
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948
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619
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Melewar, T. C.
7
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6
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6
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6
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6
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6
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5
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5
Fatma, Mobin
5
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5
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5
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5
Petty, Ross D.
5
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4
Bennett, Gregg
4
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4
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4
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4
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4
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4
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4
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4
Merrilees, Bill
4
Morgan, Neil A.
4
Rahman, Zillur
4
Rego, Lopo L.
4
Romaniuk, Jenni
4
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4
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The journal of brand management : an international journal
60
Journal of business research : JBR
57
Journal of retailing and consumer services
51
International journal of hospitality management
40
The journal of product & brand management
38
Psychology & marketing
31
Journal of travel and tourism marketing
24
Journal of consumer research : JCR ; an interdisciplinary bimonthly
21
Journal of hospitality marketing & management
17
Asia Pacific journal of marketing and logistics
15
European journal of marketing : EJM
15
Journal of advertising research
15
Tourism management : research, policies, practice
14
International journal of contemporary hospitality management
13
Journal of fashion marketing and management
13
International journal of market research : JMRS ; the journal of the Market Research Society
12
Journal of marketing theory and practice
12
Journal of strategic marketing
12
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
12
The journal of consumer marketing
12
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
11
Journal of marketing
11
Journal of marketing management : MM
11
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
11
Services marketing quarterly
11
The IUP journal of brand management : IJBRM
11
Cogent business & management
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
Marketing letters : a journal of research in marketing
10
Journal of international consumer marketing
9
Journal of marketing for higher education
9
Sport marketing quarterly : preferred journal of the Sport Marketing Association
9
Corporate reputation review : an international journal
8
Industrial marketing management : the international journal for industrial and high-tech firms
8
Journal of Islamic marketing
8
Journal of advertising : official publication of the American Academy of Advertising
8
Journal of international marketing
8
Journal of the Academy of Marketing Science
8
Journal of vacation marketing
8
The journal of services marketing
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ECONIS (ZBW)
1,498
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91
How brand experience, satisfaction, trust, and commitment affect loyalty : a reexamination and reconciliation
Liang, Beichen
- In:
Italian journal of marketing : ITJM
2022
(
2022
)
2
,
pp. 203-231
Persistent link: https://www.econbiz.de/10013277056
Saved in:
92
A brand like a friend : how brand likeability influences brand perception
Ohlwein, Martin
;
Bruno, Pascal
- In:
International journal of market research
64
(
2022
)
3
,
pp. 295-305
Persistent link: https://www.econbiz.de/10013257982
Saved in:
93
How does social media marketing enhance brand loyalty? : identifying mediators relevant to the cinema context
Yee, Wong Foong
;
Ng, Siew Imm
;
Seng, Kaixin
;
Lim, Xin-Jean
- In:
Journal of marketing analytics : JMA
10
(
2022
)
2
,
pp. 114-130
Persistent link: https://www.econbiz.de/10013258517
Saved in:
94
Food delivery application quality in customer brand loyalty formation : identifying its antecedent and outcomes
Lee, Soyeun Olivia
;
Han, Heesup
- In:
International journal of hospitality management
107
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014227210
Saved in:
95
Green brand management : nexus between brand attachment, satisfaction and loyalty of green products
Ratna, Vir Ved
;
Ojha, Raj Kumar
- In:
International journal of green economics : IJGE
16
(
2022
)
2
,
pp. 115-129
Persistent link: https://www.econbiz.de/10014312174
Saved in:
96
Effects of brand experience, trust and satisfaction on building brand loyalty in Nepalese commercial
Shrestha, Suvam
- In:
Nepalese journal of economics : a publication of …
7
(
2022
)
1
,
pp. 71-83
Persistent link: https://www.econbiz.de/10014294147
Saved in:
97
The antecedents and consequences of brand authenticity in the restaurant industry : robot service employees versus human service employees
Hwang, Jinsoo
;
Kim, Heather Markham
;
Joo, Kyu-Hyeon
; …
- In:
Journal of travel and tourism marketing
39
(
2022
)
2
,
pp. 256-270
Persistent link: https://www.econbiz.de/10013352878
Saved in:
98
The role of transactionality of mobile branded apps in brand experience and its impact on loyalty
Plotkina, Daria
;
Rabeson, Landisoa
- In:
The journal of brand management : an international journal
29
(
2022
)
5
,
pp. 470-483
Persistent link: https://www.econbiz.de/10013391064
Saved in:
99
The effect of consumer-based brand authenticity on customer satisfaction and brand loyalty
Uysal, Adem
;
Okumuş, Abdullah
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
8
,
pp. 1740-1760
Persistent link: https://www.econbiz.de/10013391127
Saved in:
100
The role of consumer happiness in brand loyalty : a model of the satisfaction and brand image in fashion
Cuesta-Valiño, Pedro
;
Gutiérrez-Rodríguez, Pablo
; …
- In:
Corporate governance : international journal of …
22
(
2022
)
3
,
pp. 458-473
Persistent link: https://www.econbiz.de/10013369184
Saved in:
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