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Customer satisfaction
Consumer behaviour
294
Konsumentenverhalten
294
Brand management
70
Markenführung
70
Brand image
62
Advertising effects
61
Markenimage
61
Werbewirkung
60
Theorie
53
Theory
53
Beziehungsmarketing
52
Relationship marketing
52
Advertising
45
Market research
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Marktforschung
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Brand
42
Markenartikel
42
Experiment
39
Marketing management
37
Marketingmanagement
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USA
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United States
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Werbung
35
Emotion
34
Kundenzufriedenheit
33
Internet marketing
31
Online-Marketing
31
Preismanagement
27
Pricing strategy
27
Marketing
24
New product development
24
Service quality
24
Viral marketing
24
Virales Marketing
24
Willingness to pay
24
Distribution channel
23
Dienstleistungsqualität
22
Produktentwicklung
22
Sales promotion
21
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English
33
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Abulaiti, Gulimire
2
Enkawa, Takao
2
Frank, Björn
2
Roschk, Holger
2
Aali, Abdulrahman Yousef al-
1
Allenby, Greg M.
1
Arsenovic, Jasenko
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Bechara, Antoine
1
Belén del Río-Lanza, Ana
1
Bijmolt, Tammo H. A.
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Blanchard, Simon J.
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Blut, Markus
1
Bosukonda, Narendra
1
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1
Breugelmans, Els
1
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1
Béal, Mathieu
1
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1
Chandukala, Sandeep R.
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Connan Guesquière, Chantal
1
Costers, Annelies
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Currim, Imran S.
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D'Alessandro, Steven
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Deshpandé, Rohit
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Marketing letters : a journal of research in marketing
33
Marketing Letters
2
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All
ECONIS (ZBW)
33
RePEc
2
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1
Customer satisfaction, loyalty behaviors, and firm financial performance : what 40 years of research tells us
Mittal, Vikas
;
Han, Kyuhong
;
Frennea, Carly
;
Blut, Markus
; …
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
2
,
pp. 171-187
Persistent link: https://www.econbiz.de/10014333908
Saved in:
2
National customer orientation : an empirical test across 112 countries
Mintz, Ofer
;
Currim, Imran S.
;
Deshpandé, Rohit
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
2
,
pp. 189-204
Persistent link: https://www.econbiz.de/10014333912
Saved in:
3
Money for nothing : the impact of compensation on customers' bad-mouthing in service recovery encounters
Arsenovic, Jasenko
;
Edvardsson, Bo
;
Otterbring, Tobias
; …
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
1
,
pp. 69-82
Persistent link: https://www.econbiz.de/10014265992
Saved in:
4
Strengthening the satisfaction loyalty link : the role of relational switching costs
Evanschitzky, Heiner
;
Stan, Valentina
;
Nagengast, Liane
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
2
,
pp. 293-310
Persistent link: https://www.econbiz.de/10013273047
Saved in:
5
Evaluating the impact of VAT-free promotion : the role of loyalty program membership and category characteristics
Vafainia, Saeid
;
Breugelmans, Els
;
Bijmolt, Tammo H. A.
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
4
,
pp. 455-476
Persistent link: https://www.econbiz.de/10012793434
Saved in:
6
Customers' emotions in service failure and recovery : a meta-analysis
Valentini, Sara
;
Orsingher, Chiara
;
Polyakova, Alexandra
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
2/3
,
pp. 199-216
Persistent link: https://www.econbiz.de/10012301451
Saved in:
7
Timing of apology after service failure : the moderating role of future interaction expectation on customer satisfaction
Min, Kyeong Sam
;
Jung, Jae Min
;
Ryu, Kisang
;
Haugtvedt, …
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
2/3
,
pp. 217-230
Persistent link: https://www.econbiz.de/10012301456
Saved in:
8
The effects of relationship length on customer profitability after a service recovery
Béal, Mathieu
;
Sabadie, William
;
Grégoire, Yany
- In:
Marketing letters : a journal of research in marketing
30
(
2019
)
3/4
,
pp. 293-305
Persistent link: https://www.econbiz.de/10012144812
Saved in:
9
When the purpose lies within : maximizers and satisfaction with autotelic choices
Kokkoris, Michail D.
- In:
Marketing letters : a journal of research in marketing
29
(
2018
)
1
,
pp. 73-85
Persistent link: https://www.econbiz.de/10011820304
Saved in:
10
Customer participation in service recovery : a meta-analysis
Van Vaerenbergh, Yves
;
Hazée, Simon
;
Costers, Annelies
- In:
Marketing letters : a journal of research in marketing
29
(
2018
)
4
,
pp. 465-483
Persistent link: https://www.econbiz.de/10011964332
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