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~subject:"Datenschutz"
~subject:"Text"
~subject:"Viral marketing"
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Viral marketing
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Bridging the gap between advertising academia and practice
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E-Life: web-enabled convergence of commerce, work, and social life : 10th Workshop on E-Business, WEB 2011 ; Shanghai, China, December 2011 ; revised selected papers
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Higher-order factorization machines : implementation, application, and comparison of a state-of-the-art recommender approach
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ECONIS (ZBW)
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81
Impact of the rating system on sentiment and tone of voice : a Booking.com and TripAdvisor comparison study
Rita, Paulo
;
Ramos, Ricardo F.
;
Tiago, Maria Teresa Borges
- In:
International journal of hospitality management
104
(
2022
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013255965
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82
Examining customer's intention to rely on online reviews
Sridevi, P.
;
Manoraj, N.
;
Vedanthachari, Lakshmi Narasimhan
- In:
International journal of internet marketing and …
16
(
2022
)
4
,
pp. 369-393
Persistent link: https://www.econbiz.de/10013256323
Saved in:
83
Balancing web personalization and consumer privacy concerns : mechanisms of consumer trust and reactance
Chen, Xinyu
;
Sun, Jian
;
Liu, Hongyan
- In:
Journal of consumer behaviour
21
(
2022
)
3
,
pp. 572-582
Persistent link: https://www.econbiz.de/10013275509
Saved in:
84
A value perspective on online review platforms : profiling preference structures of online shops and traditional companies
König, Tatjana Maria
;
Hein, Nika
;
Nimsgern, Vivien
- In:
Journal of business research : JBR
145
(
2022
),
pp. 387-401
Persistent link: https://www.econbiz.de/10013197914
Saved in:
85
Power of apologetic responses in online travel community
Guo, Xiaoshu
;
Ye, Qiang
;
Law, Chun Hung Roberts
;
Liang, Sai
- In:
International journal of hospitality management
103
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013209274
Saved in:
86
When and how consumers are willing to exchange data with retailers : an exploratory segmentation
Pallant, Jason I.
;
Pallant, Jessica L.
;
Sands, Sean J.
; …
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013209466
Saved in:
87
Text mining for bias : a recommendation letter experiment
Alexander, Charlotte S.
- In:
American business law journal
59
(
2022
)
1
,
pp. 5-59
Persistent link: https://www.econbiz.de/10013177852
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88
Online personalized recommended product quality and e-impulse buying : a conditional mediation analysis
Ampadu, Seth
;
Jiang, Yuanchun
;
Debrah, Emmanuel
;
Antwi, …
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013209534
Saved in:
89
Profile matching of online users across multiple social networks : a text mining approach
Srivastava, Deepesh Kumar
;
Roychoudhury, Basav
- In:
International journal of enterprise network management …
13
(
2022
)
1
,
pp. 19-36
Persistent link: https://www.econbiz.de/10013187598
Saved in:
90
The effect of product distance on the eWOM in recommendation network
Pan, Xue
;
Hou, Lei
;
Liu, Kecheng
- In:
Electronic commerce research
22
(
2022
)
3
,
pp. 901-924
Persistent link: https://www.econbiz.de/10013431219
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