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~subject:"Deutschland"
~subject:"Estimation"
~subject:"Services"
~type_genre:"Aufsatz in Zeitschrift"
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Deutschland
Estimation
Services
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147
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147
Theorie
50
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50
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29
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29
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19
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19
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Aufsatz in Zeitschrift
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Vargo, Stephen L.
5
Lusch, Robert F.
3
O'Shaughnessy, John
2
O'Shaughnessy, Nicholas Jackson
2
Bischof, Jürgen
1
Brodie, Roderick J.
1
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1
Chandler, Jennifer D.
1
Fontaine, Claude
1
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1
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Lucke, Dorothea
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1
Mish, Jenny
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1
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Peñaloza, Lisa
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Rossbach, Jack
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Ruhl, Kim J.
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Saren, Michael
1
Sawyer, W. Charles
1
Schott, Peter K.
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Schröder, Philipp J. H.
1
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1
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Marketing theory
6
European journal of marketing : EJM
3
Bilanzbuchhalter und Controller : BC ; Fachzeitschrift für Führungskräfte im Finanz- und Rechnungswesen und Controlling ; Organ des Bundesverbandes der Bilanzbuchhalter und Controller e.V., BVBB
1
Jahrbücher für Nationalökonomie und Statistik
1
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1
L'économie française et le développement des services : annuaire 1985 - 1986
1
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ECONIS (ZBW)
17
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1
Using the new products margin to predict the industry-level impact of trade reform
Kehoe, Timothy Jerome
;
Rossbach, Jack
;
Ruhl, Kim J.
- In:
Journal of international economics
96
(
2015
)
2
,
pp. 289-297
Persistent link: https://www.econbiz.de/10011387695
Saved in:
2
Stepping aside and moving on : a rejoinder to a rejoinder
Vargo, Stephen L.
;
Lusch, Robert F.
- In:
European journal of marketing : EJM
45
(
2011
)
7/8
,
pp. 1319-1321
Persistent link: https://www.econbiz.de/10009267010
Saved in:
3
Service-dominant logic : a rejoinder to Lusch and Vargo's reply
O'Shaughnessy, John
;
O'Shaughnessy, Nicholas Jackson
- In:
European journal of marketing : EJM
45
(
2011
)
7/8
,
pp. 1310-1318
Persistent link: https://www.econbiz.de/10009267013
Saved in:
4
Service-dominant logic : a necessary step
Lusch, Robert F.
;
Vargo, Stephen L.
- In:
European journal of marketing : EJM
45
(
2011
)
7/8
,
pp. 1298-1309
Persistent link: https://www.econbiz.de/10009267015
Saved in:
5
Value co-creation in service logic : a critical analysis
Grönroos, Christian
- In:
Marketing theory
11
(
2011
)
3
,
pp. 279-301
Persistent link: https://www.econbiz.de/10009355177
Saved in:
6
Theorizing about the service dominant logic : the bridging role of middle range theory
Brodie, Roderick J.
;
Saren, Michael
;
Pels, Jaqueline
- In:
Marketing theory
11
(
2011
)
1
,
pp. 75-91
Persistent link: https://www.econbiz.de/10008988876
Saved in:
7
Position and potential of service-dominant logic : evaluated in an "ism" frame for further development
Löbler, Helge
- In:
Marketing theory
11
(
2011
)
1
,
pp. 51-73
Persistent link: https://www.econbiz.de/10008988878
Saved in:
8
Contextualization and value-in-context : how context frames exchange
Chandler, Jennifer D.
;
Vargo, Stephen L.
- In:
Marketing theory
11
(
2011
)
1
,
pp. 35-49
Persistent link: https://www.econbiz.de/10008988885
Saved in:
9
The nature and processes of market co-creation in triple bottom line firms : leveraging insights from consumer culture theory and service dominant logic
Peñaloza, Lisa
;
Mish, Jenny
- In:
Marketing theory
11
(
2011
)
1
,
pp. 9-34
Persistent link: https://www.econbiz.de/10008988888
Saved in:
10
On marketing theory and service-dominant logic : connecting some dots
Vargo, Stephen L.
- In:
Marketing theory
11
(
2011
)
1
,
pp. 1-8
Persistent link: https://www.econbiz.de/10008988892
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