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~subject:"Deutschland"
~subject:"Hotellerie"
~subject:"Markenimage"
~subject:"Markentreue"
~subject:"Persönlichkeitspsychologie"
~subject:"Satisfaction"
~type_genre:"Book section"
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Deutschland
Hotellerie
Markenimage
Markentreue
Persönlichkeitspsychologie
Satisfaction
Brand loyalty
50
Beziehungsmarketing
17
Relationship marketing
17
Brand management
14
Markenführung
14
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11
Social web
11
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10
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Anurag Singh
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Asmat Nizam Abdul Talib
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1
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Customer engagement : contemporary issues and challenges
7
Exploring the rise of fandom in contemporary consumer culture
4
Strong brands, strong relationships
3
Advertising in new formats and media : current research and implications for marketers
2
Brand the Future : systematische Markenentwicklung im B2B
2
Computer-mediated marketing strategies : social media and online brand communities
2
Innovating for trust
2
Strategic customer relationship management in the age of social media
2
Brand research : [an outcome of the second International Conference on Brand Management]
1
Brands and brand management : contemporary research perspectives
1
Capturing, analyzing, and managing word-of-mouth in the digital marketplace
1
Cases on branding strategies and product development : successes and pitfalls
1
Contemporary issues in behavioral finance
1
Delivering value in turbulent times : AMA Summer Educators' Conference 2011 ; AMA educators' proceedings Volume 22 ; San Francisco, California, USA, 5 - 7 August 2011
1
Economic, educational, and touristic development in Asia
1
Economies et sociétés ; 48,4
1
Emerging human and techno-human business management dynamics in a globalized environment
1
Erfolg in Zeiten des Wandels : BMW im Gespräch 2005/2006 ; Kernkompetenz, Innovation, Produktion, Kultur, Image, Verkaufen
1
Fallstudien zum internationalen Management, International Trade : 14 Fallstudien
1
Gender, culture, and consumer behavior
1
Global challenges in responsible business
1
Handbook of brand relationships
1
Handbook of research on IoT, digital transformation, and the future of global marketing
1
Handbuch Produktmanagement : Strategieentwicklung - Produktplanung - Organisation - Kontrolle
1
Managing globalization : new business models, strategies and innovation
1
Marketingaspekte : Festschrift für Prof. Gerhard A. Wührer zum 65. Geburtstag
1
Schnittstellen (in) der Medienökonomie
1
Selected papers July 2012 Business & Economics Society International Conference ; Volume 2
1
Social Media in der Organisationskommunikation : empirische Befunde und Branchenanalysen
1
The Routledge companion to banking regulation and reform
1
The Routledge companion to contemporary brand management
1
The Routledge companion to strategic marketing
1
The art of digital marketing for fashion and luxury brands : market spaces and marketplaces
1
Trust Inc. : strategies for building your company's most valuable asset
1
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ECONIS (ZBW)
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Online brand communities and brand loyalty: toward a social influence theory
Willis, Michelle
- In:
The art of digital marketing for fashion and luxury …
,
(pp. 153-177)
.
2021
Persistent link: https://www.econbiz.de/10012607368
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2
Intelligent customer experience in a connected commerce environment
Gam, Afnen
;
Ammari, Nedra Bahri
- In:
Handbook of research on IoT, digital transformation, …
,
(pp. 254-271)
.
2021
Persistent link: https://www.econbiz.de/10012816093
Saved in:
3
Customer behavior and e-commerce
Humphreys, Ashlee
- In:
The Routledge companion to strategic marketing
,
(pp. 41-55)
.
2021
Persistent link: https://www.econbiz.de/10012498422
Saved in:
4
Brand consciousness and brand loyalty : a study on foreign brand beauty and skin care products
Asmat Nizam Abdul Talib
;
Japeri, Nadia
- In:
Economic, educational, and touristic development in Asia
,
(pp. 106-126)
.
2020
Persistent link: https://www.econbiz.de/10012220437
Saved in:
5
Formulating accommodation brand loyalty : evidence from Greece
Fragkogianni, Marietta
;
Koutra, Christina
- In:
Emerging human and techno-human business management …
,
(pp. 151-187)
.
2020
Persistent link: https://www.econbiz.de/10012522239
Saved in:
6
An investigation of augmented reality applications from the perspectives of brand trust and purchase intentions of customers
Bilgili, Bilsen
;
Özkul, Emrah
;
Koç, Erdoğan
; …
- In:
Contemporary issues in behavioral finance
,
(pp. 53-64)
.
2019
Persistent link: https://www.econbiz.de/10012101832
Saved in:
7
Segmenting fan communities : toward a taxonomy for researchers and industry
Collins, Nathalie
;
Murphy, Jamie
- In:
Exploring the rise of fandom in contemporary consumer …
,
(pp. 1-17)
.
2018
Persistent link: https://www.econbiz.de/10011764805
Saved in:
8
Fans and brands : delineating between fandoms, brand communities, and brand publics
Todd, Breanna M.
;
Armstrong Soule, Catherine A.
- In:
Exploring the rise of fandom in contemporary consumer …
,
(pp. 18-34)
.
2018
Persistent link: https://www.econbiz.de/10011764806
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9
The passion that unites us all : the culture and consumption of sports fans
Mastromartino, Brandon
;
Chou, Wen-Hao Winston
;
Zhang, …
- In:
Exploring the rise of fandom in contemporary consumer …
,
(pp. 52-70)
.
2018
Persistent link: https://www.econbiz.de/10011764814
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10
"Thy kingdom come, thy will be done" : attaining divine transcendence through brand fandom, evidence from India
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
- In:
Exploring the rise of fandom in contemporary consumer …
,
(pp. 201-223)
.
2018
Persistent link: https://www.econbiz.de/10011764850
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