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~subject:"Deutschland"
~subject:"Kundenzufriedenheit"
~subject:"Marketingmanagement"
~type_genre:"Conference paper"
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Deutschland
Kundenzufriedenheit
Marketingmanagement
Brand management
121
Markenführung
121
Consumer behaviour
63
Konsumentenverhalten
63
Brand image
53
Markenimage
53
Brand
51
Markenartikel
48
Einzelhandel
18
Handelsmarke
18
Retail trade
18
Store brand
18
Beziehungsmarketing
16
Relationship marketing
16
Internet marketing
14
Online-Marketing
14
Marketing management
12
Advertising effects
10
Social Web
10
Social web
10
Werbewirkung
10
Corporate Social Responsibility
8
Corporate social responsibility
8
Confidence
7
Food retailing
7
Lebensmitteleinzelhandel
7
Tourism
7
Tourism marketing
7
Tourismus
7
Tourismusmarketing
7
Vertrauen
7
Advertising
6
Brand equity
6
City marketing
6
Food trade
6
Lebensmittelhandel
6
Stadtmarketing
6
Werbung
6
Brand attitude
5
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Undetermined
12
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Article
15
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Conference paper
Article in journal
1,465
Aufsatz in Zeitschrift
1,465
Aufsatz im Buch
478
Book section
478
Hochschulschrift
305
Thesis
234
Case study
142
Fallstudie
142
Graue Literatur
140
Non-commercial literature
140
Collection of articles of several authors
131
Sammelwerk
131
Aufsatzsammlung
103
Arbeitspapier
57
Working Paper
57
Konferenzschrift
52
Bibliografie enthalten
38
Bibliography included
38
Conference proceedings
37
Lehrbuch
33
Textbook
27
Ratgeber
23
Handbook
22
Handbuch
22
Guidebook
21
Reprint
16
Konferenzbeitrag
15
Dissertation u.a. Prüfungsschriften
9
Interview
9
Fallstudiensammlung
7
Bibliografie
4
Company information
4
Festschrift
4
Firmeninformation
4
Glossar enthalten
3
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English
15
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Agbokanzo, Koffi Selom
1
Aiello, Gaetano
1
Athanasula-Reppa, Anastasia
1
Aydın, Hatice
1
Cauberghe, Veroline
1
Choi, Seung-chan
1
Daskou, Sofia
1
Derqui, Belén
1
Feri, Alessandro
1
Fudurić, Morana
1
Gamboa, Ana Margarida
1
Gonçalves, Helena Martins
1
Gómez-Suárez, Mónica
1
Herm, Steffen
1
Horvat, Sandra
1
Hudders, Liselot
1
Ind, Nicholas
1
Jewell, Robert D.
1
Ko, Eunju
1
Lee, Chang Han
1
Mafael, Alexander
1
Masouras, Andreas
1
Möller-Herm, Jana
1
Phan, Michel Cao Tuan
1
Retno, S. L.
1
Saenger, Christina
1
Tanchoux, Philippe
1
Tikkanen, Henrikki
1
Tjandra, Nathalia C.
1
Varga, Ákos
1
Veirman, Marijke de
1
Veloso, Mónica
1
Wache, Catalina
1
Wang, Lingzhou
1
Škare, Vatroslav
1
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Published in...
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Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
2
Journal of business research : JBR
2
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
1
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
1
Bringing the Soul Back to Marketing : Proceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11-14, 2023
1
Business Development and Economic Governance in Southeastern Europe : 13th International Conference on the Economies of the Balkan and Eastern European Countries (EBEEC), Pafos, Cyprus, 2021
1
Business horizons
1
Ethics, social responsibility and sustainability in marketing
1
Forum Markenforschung 2021 : Tagungsband der Konferenz DERMARKENTAG
1
International journal of advertising : the quarterly review of marketing communications
1
Journal of retailing and consumer services
1
Proceedings of the 5th International Conference on Economic Management and Green Development
1
Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
1
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ECONIS (ZBW)
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1
The marketing agency role in delineating and communicating brand purpose
Feri, Alessandro
;
Ind, Nicholas
;
Tjandra, Nathalia C.
- In:
Bringing the Soul Back to Marketing : Proceedings of …
,
(pp. 80-87)
.
2024
Persistent link: https://www.econbiz.de/10014501105
Saved in:
2
Please do not buy our brand : how consumers respond to green-demarketing messages
Herm, Steffen
;
Möller-Herm, Jana
;
Wache, Catalina
; …
- In:
Forum Markenforschung 2021 : Tagungsband der Konferenz …
,
(pp. 105-118)
.
2023
Persistent link: https://www.econbiz.de/10014276969
Saved in:
3
Psychographic clusters of private label consumers
Fudurić, Morana
;
Horvat, Sandra
;
Škare, Vatroslav
; …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 31-37)
.
2023
Persistent link: https://www.econbiz.de/10014289824
Saved in:
4
Service-dominant logic : the road map to value co-creation in place marketing
Daskou, Sofia
;
Masouras, Andreas
;
Athanasula-Reppa, …
- In:
Business Development and Economic Governance in …
,
(pp. 369-382)
.
2022
Persistent link: https://www.econbiz.de/10013415100
Saved in:
5
Brand purpose as the next marketing paradigm
Derqui, Belén
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 89-97)
.
2022
Persistent link: https://www.econbiz.de/10013281262
Saved in:
6
From Chambord's brand equity to the construction of a touristic destination's image : a reductive marketing approach
Agbokanzo, Koffi Selom
;
Tanchoux, Philippe
- In:
Brand, Label, and Product Intelligence : Second …
,
(pp. 223-245)
.
2022
Persistent link: https://www.econbiz.de/10013338080
Saved in:
7
Designing Facebook publications focused on hotel customer experience : how to improve brand attitude and booking intention
Gómez-Suárez, Mónica
;
Veloso, Mónica
- In:
Brand, Label, and Product Intelligence : Second …
,
(pp. 247-258)
.
2022
Persistent link: https://www.econbiz.de/10013338086
Saved in:
8
The change of marketing strategies of luxury brands in China under the internet era
Wang, Lingzhou
- In:
Proceedings of the 5th International Conference on …
,
(pp. 115-122)
.
2022
Persistent link: https://www.econbiz.de/10013348627
Saved in:
9
Analysis of the role of brand orientation in brand performance in B2B firms
Retno, S. L.
- In:
Understanding digital industry : proceedings of the …
,
(pp. 24-26)
.
2020
Persistent link: https://www.econbiz.de/10012224744
Saved in:
10
Consumer perceptions and responsiveness toward CSR activities : a sectoral outlook
Aydın, Hatice
- In:
Ethics, social responsibility and sustainability in …
,
(pp. 45-63)
.
2019
Persistent link: https://www.econbiz.de/10012104159
Saved in:
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