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~subject:"Dienstleistung"
~subject:"Electronic Commerce"
~subject:"Konsumentenverhalten"
~subject:"Relationship marketing"
~type_genre:"Fallstudie"
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Dienstleistung
Electronic Commerce
Konsumentenverhalten
Relationship marketing
Marketing theory
24
Marketingtheorie
24
Marketing
9
Marketing management
5
Marketingmanagement
5
Beziehungsmarketing
4
Consumer behaviour
3
Customer satisfaction
3
Kundenzufriedenheit
3
Measurement
3
Messung
3
Verbraucherzufriedenheit
3
E-commerce
2
Theorie
2
Theory
2
Theory of value
2
Werttheorie
2
Advertising
1
Advertising effects
1
B-to-B-Marketing
1
Beziehungsmanagement
1
Brand
1
Brand image
1
Brand management
1
Business network
1
Business-to-business marketing
1
Cognition
1
Competitive strategy
1
Consumer goods industry
1
Customer analysis
1
Customer integration
1
Customer value
1
Dairy product
1
Deutschland
1
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1
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1
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Book / Working Paper
5
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3
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Fallstudie
Article in journal
362
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362
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76
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76
Hochschulschrift
54
Graue Literatur
48
Non-commercial literature
48
Thesis
45
Collection of articles of several authors
35
Sammelwerk
35
Arbeitspapier
27
Working Paper
27
Reprint
23
Konferenzschrift
21
Lehrbuch
18
Textbook
18
Aufsatzsammlung
14
Conference proceedings
11
Bibliografie enthalten
9
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9
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9
Sammlung
9
conceptual-paper
9
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8
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8
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3
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3
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research-article
3
review
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2
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2
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1
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1
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1
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5
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3
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Homburg, Christian
3
Ajami, Riad A.
1
Amblee, Naveen
1
Bui, Tung
1
Edvardsson, Bo
1
Goddard, G. Jason
1
Gummesson, Evert
1
Hemalatha, M.
1
Narayanan, A. G. V.
1
Raab, Gerhard
1
Sivakumar, V. J.
1
Skålén, Per
1
Tronvoll, Bård
1
Unger, Alexander
1
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International journal of business innovation and research
1
International journal of electronic commerce : IJEC
1
Review of marketing research
1
Wissenschaft & Praxis
1
Source
All
ECONIS (ZBW)
8
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1
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
Homburg, Christian
(
ed.
)
-
2016
-
9., überarbeitete Auflage
Persistent link: https://www.econbiz.de/10011381718
Saved in:
2
Service systems as a foundation for resource integration and value co-creation
Edvardsson, Bo
;
Skålén, Per
;
Tronvoll, Bård
-
2012
Persistent link: https://www.econbiz.de/10009572483
Saved in:
3
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
Homburg, Christian
(
ed.
)
-
2012
-
8., überarb. Aufl.
Persistent link: https://www.econbiz.de/10009315444
Saved in:
4
Modelling clearance sales shopping behaviour
Hemalatha, M.
;
Sivakumar, V. J.
;
Narayanan, A. G. V.
- In:
International journal of business innovation and research
4
(
2010
)
5
,
pp. 451-474
Persistent link: https://www.econbiz.de/10008798779
Saved in:
5
The psychology of marketing : cross-cultural perspectives
Raab, Gerhard
;
Goddard, G. Jason
;
Ajami, Riad A.
; …
-
2010
Persistent link: https://www.econbiz.de/10008660132
Saved in:
6
Can brand reputation improve the odds of being reviewed on-line?
Amblee, Naveen
;
Bui, Tung
- In:
International journal of electronic commerce : IJEC
12
(
2007/08
)
3
,
pp. 11-28
Persistent link: https://www.econbiz.de/10003698417
Saved in:
7
Total relationship marketing : [marketing management, relationship strategy and CRM approaches for the network economy]
Gummesson, Evert
-
2008
-
3. ed.
Persistent link: https://www.econbiz.de/10003686297
Saved in:
8
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
Homburg, Christian
(
ed.
)
-
2008
-
7., überarb. Aufl.
Persistent link: https://www.econbiz.de/10003618816
Saved in:
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