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~subject:"Dienstleistung"
~subject:"Konsumentenverhalten"
~subject:"Relationship marketing"
~type_genre:"Fallstudie"
~type_genre:"Konferenzschrift"
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Search: subject:"Marketing theory"
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Dienstleistung
Konsumentenverhalten
Relationship marketing
Marketingtheorie
108
Marketing theory
105
Marketing
62
Marketing management
38
Marketingmanagement
38
Consumer behaviour
18
Theorie
16
Theory
16
Marktforschung
15
Market research
14
Beziehungsmarketing
12
USA
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7
Internationales Marketing
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6
Verkauf
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5
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4
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AMS Annual Conference
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Academy of Marketing Science
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Customer satisfaction
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Developments in Marketing Science
3
Internet marketing
3
Kundenwert
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Marketingforschung
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Measurement
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Messung
3
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357
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357
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69
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69
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51
Graue Literatur
46
Non-commercial literature
46
Thesis
42
Collection of articles of several authors
33
Sammelwerk
33
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26
Working Paper
26
Reprint
20
Aufsatzsammlung
14
Lehrbuch
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Textbook
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10
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conceptual-paper
9
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8
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8
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research-article
3
review
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Bibliografie
1
CD-ROM, DVD
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English
22
German
7
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Homburg, Christian
3
Benkenstein, Martin
2
Betts-Outland, Harriette
2
Ajami, Riad A.
1
Allen, Chris T.
1
Amblee, Naveen
1
Blair, Edward
1
Bui, Tung
1
Childers, Terry L.
1
Edvardsson, Bo
1
Goddard, G. Jason
1
Griffith, David
1
Gummesson, Evert
1
Hamilton, Rebecca W.
1
Hemalatha, M.
1
Hildebrandt, Lutz
1
Hunter, Gary K.
1
Jaworski, Bernard J.
1
Kamakura, Wagner A.
1
Kuß, Alfred
1
Lichtenthal, David
1
Lichtenthal, J. David
1
Madden, Thomas Justin
1
Narayanan, A. G. V.
1
Park, C. Whan
1
Raab, Gerhard
1
Shimp, Terence A.
1
Sivakumar, V. J.
1
Skålén, Per
1
Slotegraaf, Rebecca
1
Smith, Daniel C.
1
Steenburgh, Thomas J.
1
Stewart, David W.
1
Tronvoll, Bård
1
Umiker-Sebeok, Jean
1
Unger, Alexander
1
Varadarajan, Rajan
1
Verhoef, Peter C.
1
Vilcassim, Naufel
1
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American Marketing Association
11
European Marketing Academy
2
International Conference on Relationship Marketing <9, 2009, Berlin>
2
AMA Summer Academic Conference <2021, Online>
1
Forschungstagung Marketing <2001, Berlin>
1
Freie Universität Berlin / Institut für Marketing
1
Summer Educators' Conference <2013, Boston, Mass.>
1
Summer Educators' Conference <2014, San Francisco, Calif.>
1
Warwick Business School
1
Winter Educators' Conference <1990, Scottsdale, Ariz.>
1
Winter Educators' Conference <1991, Orlando, Fla.>
1
Winter Educators' Conference <1992, San Antonio, Tex.>
1
Winter Educators' Conference <1993, Newport Beach, Calif.>
1
Winter Educators' Conference <1994, Saint Petersburg, Fla.>
1
Winter Educators' Conference <1995, La Jolla, Calif.>
1
Winter Educators' Conference <1996, Hilton Head Island, SC>
1
Winter Marketing Educators' Conference <2014, Orlando, Fla.>
1
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Published in...
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Marketing theory and applications
7
The journal of business & industrial marketing
2
Approaches to semiotics
1
Diskussionsbeiträge des Fachbereichs Wirtschaftswissenschaft der Freien Universität Berlin
1
Gabler Edition Wissenschaft / Focus Dienstleistungsmarketing
1
International journal of business innovation and research
1
International journal of electronic commerce : IJEC
1
Review of marketing research
1
SpringerLink / Bücher
1
Vorträge / IW / Nordrhein-Westfälische Akademie der Wissenschaften und der Künste
1
Wissenschaft & Praxis
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ECONIS (ZBW)
28
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1
Reimagining marketing : AMA Summer Academic Conference 2021 : AMA educators proceedings volume 32 : Online, 4-6 August 2021
AMA Summer Academic Conference <2021, Online>
;
American …
-
2021
Persistent link: https://www.econbiz.de/10012880695
Saved in:
2
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
Homburg, Christian
(
ed.
)
-
2016
-
9., überarbeitete Auflage
Persistent link: https://www.econbiz.de/10011381718
Saved in:
3
Leveraging new technologies to create value ; AMA Summer Educators' Conference 2014 ; AMA educators proceedings volume 25 ; San Francisco, California, 1 - 3 August 2014
Hamilton, Rebecca W.
(
contributor
)
-
2015
Persistent link: https://www.econbiz.de/10011288446
Saved in:
4
Innovating and collaborating in a global marketplace : AMA Summer Educators' Conference 2013 : AMA educators proceedings volume 24 : Boston, Massachussetts, USA, 9 - 11 August 2013
Slotegraaf, Rebecca
(
ed.
);
Griffith, David
(
ed.
)
-
Summer Educators' Conference <2013, Boston, Mass.>
-
2014
Persistent link: https://www.econbiz.de/10010360300
Saved in:
5
Engaging customers : AMA Winter Marketing Educators' Conference 2014 ; Orlando, Florida, USA, 21 - 23 February 2014
Hunter, Gary K.
(
contributor
); …
-
Winter Marketing Educators' Conference <2014, Orlando, Fla.>
-
2014
Persistent link: https://www.econbiz.de/10010404712
Saved in:
6
Service systems as a foundation for resource integration and value co-creation
Edvardsson, Bo
;
Skålén, Per
;
Tronvoll, Bård
-
2012
Persistent link: https://www.econbiz.de/10009572483
Saved in:
7
Customer value management : some reflections and future trends : [73. Sitzung vom 16. März 2011 in Düsseldorf]
Verhoef, Peter C.
-
2012
Persistent link: https://www.econbiz.de/10009533687
Saved in:
8
9th American Marketing Association Relationship Marketing Conference ; Pt. 2
Betts-Outland, Harriette
(
contributor
)
-
International Conference on Relationship Marketing <9, …
-
2012
Persistent link: https://www.econbiz.de/10009665593
Saved in:
9
9th American Marketing Association Relationship Marketing Conference
Betts-Outland, Harriette
(
contributor
)
-
International Conference on Relationship Marketing <9, …
-
2012
Persistent link: https://www.econbiz.de/10009665629
Saved in:
10
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
Homburg, Christian
(
ed.
)
-
2012
-
8., überarb. Aufl.
Persistent link: https://www.econbiz.de/10009315444
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