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~subject:"Dienstleistungsmarketing"
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Subject
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Dienstleistungsmarketing
Bankmarketing
997
Bank marketing
988
Deutschland
455
Germany
444
Beziehungsmarketing
260
Relationship marketing
259
Bank
258
Theorie
234
Theory
232
Finanzdienstleistung
181
Privatkundengeschäft
178
Financial services
177
Personal banking
153
Electronic Banking
119
Electronic banking
116
Vertriebsweg
74
Distribution channel
72
Marketing
72
Marketingmanagement
69
Marketing management
67
Consumer behaviour
66
Konsumentenverhalten
66
Bankgeschäft
59
Zielgruppe
59
Banking services
58
Target group
53
Bank management
43
Bankmanagement
43
Sparkasse
40
Savings bank
39
Direktmarketing
38
USA
38
Kundenmanagement
37
United States
37
Cooperative bank
36
Direct marketing
36
Genossenschaftsbank
36
Erfolgsfaktor
35
Kundenzufriedenheit
35
Wettbewerbsstrategie
35
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Undetermined
2
Free
1
Type of publication
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Article
9
Book / Working Paper
6
Journal
4
Type of publication (narrower categories)
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Article in journal
8
Aufsatz in Zeitschrift
8
Graue Literatur
7
Non-commercial literature
7
Hochschulschrift
3
Thesis
3
Arbeitspapier
1
Aufsatz im Buch
1
Aufsatzsammlung
1
Bibliografie enthalten
1
Bibliography included
1
Book section
1
Case study
1
Collection of articles of several authors
1
Fallstudie
1
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1
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1
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1
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1
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Language
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English
13
German
6
Author
All
Al-alak, Basheer A.
1
Almoula, Trupti Samir
1
Batra, Dharminder Kumar
1
Chan, Kara
1
Chen, Jie
1
Gera, Rajat
1
Gronover, Sandra Christine
1
Harrison, Tina Suzanne
1
Heinonen, Kristina
1
Husain, Syed M.
1
Hüttinger, Sabine
1
Islam, Md. Ashraful
1
Koskull, Catharina von
1
Kumar, Satyendra
1
Meyer, Anton
1
Mittal, Sanjiv
1
Onyia, Okey Peter
1
Schneider, Frank
1
Severidt, Katrin
1
Shostack, G. L.
1
Tagg, Stephen K.
1
Tsang, Lennon
1
Tscheulin, Dieter K.
1
Zollner, Georg
1
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Institution
All
American Bankers Association
4
Fördergesellschaft Marketing an der Universität Augsburg
1
Published in...
All
The international journal of bank marketing : IJBM
3
Arbeitspapier / Johann-Wolfgang-Goethe-Universität Frankfurt am Main, Fachbereich Wirtschaftswissenschaften, Lehrstuhl für Betriebswirtschaftslehre, insbesondere Marketing
1
Arbeitspapier zur Schriftenreihe Schwerpunkt Marketing
1
Bangladesh journal of political economy
1
Field guide to case study research in business-to-business marketing and purchasing
1
Gabler Edition Wissenschaft / Hallesche Schriften zur Betriebswirtschaft
1
Gabler Edition Wissenschaft : Focus Dienstleistungsmarketing
1
International journal of financial services management : IJFSM
1
Journal of marketing
1
Journal of retailing and consumer services
1
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
1
Young consumers : insight and ideas for responsible marketers
1
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Source
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ECONIS (ZBW)
18
OLC EcoSci
1
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A comparative study of customer service level based on service marketing mix (7Ps) in selected public and private sector banks in Bhopal, MP, India, by using mystery shopping as a...
Kumar, Satyendra
;
Almoula, Trupti Samir
- In:
International journal of financial services management …
10
(
2020
)
3
,
pp. 239-267
Persistent link: https://www.econbiz.de/10012510366
Saved in:
2
ABA bank marketing and sales / American Bankers Association
American Bankers Association
-
Washington, DC : ABA
;
[Erscheinungsort nicht …
-
46.2014-vol. 47, no. 8 (October 2015) ; damit …
Persistent link: https://www.econbiz.de/10010514167
Saved in:
3
Marketing bank services to youth in China
Chan, Kara
;
Tsang, Lennon
;
Chen, Jie
- In:
Young consumers : insight and ideas for responsible …
18
(
2017
)
3
,
pp. 278-289
Persistent link: https://www.econbiz.de/10011786185
Saved in:
4
ABA bank marketing and sales
American Bankers Association
-
Washington, DC : ABA
-
46.2014-vol. 47, no. 8 (October 2015) ; damit …
Persistent link: https://www.econbiz.de/10010514166
Saved in:
5
An evaluation of an integrated perspective of perceived service quality for retail banking services in India
Mittal, Sanjiv
;
Gera, Rajat
;
Batra, Dharminder Kumar
- In:
The international journal of bank marketing : IJBM
33
(
2015
)
3
,
pp. 330-350
Persistent link: https://www.econbiz.de/10011383612
Saved in:
6
Impact of marketing activities on relationship quality in the Malaysian banking sector
Al-alak, Basheer A.
- In:
Journal of retailing and consumer services
21
(
2014
)
3
,
pp. 347-356
Persistent link: https://www.econbiz.de/10010348751
Saved in:
7
Multiple perspectives on customer relationships : editorial
Heinonen, Kristina
- In:
The international journal of bank marketing : IJBM
32
(
2014
)
6
,
pp. 450-456
Persistent link: https://www.econbiz.de/10010415439
Saved in:
8
Towards a universal model of internet banking adoption : initial conceptualization
Harrison, Tina Suzanne
;
Onyia, Okey Peter
;
Tagg, Stephen K.
- In:
The international journal of bank marketing : IJBM
32
(
2014
)
7
,
pp. 647-687
Persistent link: https://www.econbiz.de/10010423921
Saved in:
9
Ethnographic research in service marketing : theory, methods, and practice
Koskull, Catharina von
- In:
Field guide to case study research in …
,
(pp. 101-145)
.
2014
Persistent link: https://www.econbiz.de/10011413778
Saved in:
10
ABA bank marketing : the premier source of innovative marketing for the financial services industry
American Bankers Association
-
Washington, DC : ABA Marketing Network
-
33.2001,6 - 45.2013
Persistent link: https://www.econbiz.de/10001623000
Saved in:
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